LESSON 4: LOCAL AND GLOBAL COMMUNICATION IN MULICULTURAL SETTING

Purposive Communication (Lecture)

BSBA- Financial Management I 1BAF-C I PROF. Rinalynn Borito I Sem 1 2022

understanding and respect for all

Communication: communication is simply cultures.
the act of transferring information from one
place, person or group to another. Every  CROSS-CULTURAL: deals with the
communication involves (at least) one sender, comparison of different cultures, In
message and a recipient. cross-cultural communication,
differences are understood and
 Local Communication: is being able to acknowledged. And can bring about
communicate with the members of your individual change, but not collective
local area. It can either be in your local transformations.
language (mother tongue), or a common
language that you speak within your DIVERSITY IN A WORKPLACE:
town.

 Global Communication: is the term used

to describe ways to connect, share, relate,
and mobilize across geographic, political,
economic, social and cultural divides. It
redefines soft and hard power as well as
information power and diplomacy in
ways not considered by traditional
IMPACT OF GLOBAL COMMUNICATION
theories of international relations.
 Increased Business Opportunities
 Fewer Cultural Barriers
What’s the difference between multicultural,
 Creation of a Global Village
intercultural, and cross-cultural communication?

 MULTICULTURAL: multicultural refers

to a society that contains several cultural
or ethnic groups. People live alongside
one another, but each cultural group
does not necessarily have engaging
interactions with each other.

 INTERCULTURAL: describes
communities in which there is a deep