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Published by Express Publishing

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© Express Publishing, 2013

Design and Illustration © Express Publishing, 2013

First published 2013

Made in EU

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form, or by any means, electronic, photocopying, or otherwise, without the prior
written permission of the publishers.

This book is not meant to be changed in any way.

ISBN 978-1-4715-1887-4
 Table of Contents

(7)
Answer Key .. . . ..... .. ... ..... ... ... .. .. ... . ... .. . ..... ...... .. . . .. . . .. . .. 4
Audioscripts . . . .. .... . .. .. .. .. ..... . . . ..... . .. . . . .. .. . . .......... . . . . . . .. 11

~
Answer Key ... . . . ..... .. . . . . . .. .. . . . .. . .. . ... . ... ... .... . . . .... . . .. . .. . .. 14
Audioscripts . . . .. ... . .. .... . . . ...... . . .... . . . . .... .... . . . . . ...... . ... .. . . 22

~
Answer Key . .. ... . .. . . .. . .... . . ... . . . . . .. . ........ . ....... . ...... .... . .. . 26
Audioscripts .... .. . .. ..... . . ... ... .. .. .. ... . ...... . ...... . ......... ... .. . 35
 Book Answer Key

Unit 1 Unit 2
1 Suggested Answers 1 Suggested Answers
1 Rectangles, squares, circles, and triangles are some 1 Dark conditions are the opposite of bright conditions.
shapes. 2 Brightn ess and darkness are measured in value.
2 An angle is the measurement of a corner.
2 produces dark pictures, sometimes produces
2 D 2 A 3 A completely black pictures
2 does not produce enough contrast, might not show
3 1 angle 3 diagonal 5 lines enough detail
2 straight 4 shapes 3 produces clear, sharp pictures

4 Three-sided Four-sided Rounded 3 B 2 A 3 A 4 B

shapes shapes shapes
4 dark 3 opaque 5 bright
triangular rectangular, curved 2 value 4 contrast 6 Light
square circular
5 Suggested Answer
5 Suggested Answer Good photographers must adjust the amount of light
The client did not like the fact the titles were in square in their pictures.
boxes. The lines were too straight.
6 T 2 F 3 T
6 T 2 F 3 F
7 photographs 4 no contrast
7 1 too simple 4 don't know about 2 too much light 5 hardly see
2 diagonal 5 circular shapes 3 too dark 6 sharp enough
3 curved lines 6 you say so
8 Suggested Answer
8 Suggested Answer A: Are these your photographs of the new school?
A: What do you think of the new poster? B: Yes, I took those yesterday. Why?
B: Hmm . lt seems a little too cluttered. A: These pictures are way too dark.
A: Really? I took out some of the diagonal lines so it's B: I was afraid they were going to be too bright. That's
a little more rectangular. why I waited until dusk to take them.
B: I don't think that's enough . You need to take out A: Do you see how they're almost black?
some of the curved lines. B: You 're right. You can hardly see the details.
A: I don't know about that. I want an interesting, busy A: I don't think we can print these. You'll have to take
look. new ones during the day.
B: I think you can still do that with straight lines. That
design just has too much going on. 9 Suggested Answer
Progress Report
9 Suggested Answer Photographs for: The story about the new school
Design Feedback Are the photographs ready to print? Y I N
Use this form to gJve your ideas to other designers. Describe any problems encountered: We were not
Project: Film poster able to use the photographer's pictures. They were too
Types of shapes used: The design uses many different dark and did not have enough contrast to see the details.
shapes and types of lines. The photographer will take new ones tomorrow.
Changes recommended: I think the poster would be
better if it was less cluttered, with more straight lines Unit 3
and more rectangular shapes.
1 Suggested Answers
1 Red , yellow, and blue are t he primary colors.
2 Green is a complementary color for red .

4 Answer Key
 Book Answer Key

2 1 T 2 F 3 T 4
Describing Describing
Describing
shorter longer
3 1 E 2 c 3 D 4 B 5 A
distances distances
heights

4 1 A primary colors B secondary colors close far above

2 A hue B shade near across from below
3 A spectrum B pigment next to lower
5
5 Suggested Answer Suggested Answer
A color wheel is useful because it shows us the full To say something is close to another thing, someone
spectrum of colors. might say that it is near the other thing, or next to the
other thing.
6 1 B 2 B
6 ,/ 3 ,/ 4 ,/
7 1 You're right 4 more vibrant
2 instead of yellow 5 second color 7 1 do you think 4 a little far
3 intensity 6 light shade 2 doesn't seem 5 across from
3 space between 6 lower
8 Suggested Answer
A: I'm not happy with these colors for this sign. 8 Suggested Answer
B: You're right, something's off. A: Is that the logo for the bank?
A: Do you think I should use light blue instead of dark B: Yes. What do you think of it?
blue? A: lt doesn't seem quite right.
B: No, I think the shade is fine. But you might have too B: Really? I moved the bank name higher.
many hues. A: Now there's too much space between the bank
A: Hmm. I see what you mean. So you think I should name and the slogan. Move it lower again.
take out the red? B: What about the picture? I moved it next to the bank
B: it's worth a try. And maybe make the blue a little name.
duller. A: Well, nearly. But it's still too far from the bank name.
A: That's a good idea. B: I'll try it again. Thanks for your help.

9 Suggested Answer 9 Suggested Answer

Project Updates To: Tanya
Use this form to record changes to your project. From: Gil
Job: Sign Re: Bank project
Color changes: I took out the red. I also added a duller
Hello,
shade of blue.
I made some changes to the design . I moved the bank
Why changes were made: The sign had too many
name higher. I also moved the slogan lower, next to the
colors and the blue was too bright.
bank name. Let me know what you think.

Unit4
Unit 5
1 Suggested Answers
1 Suggested Answers
1 We call two lines that run alongside each other
1 We can describe a painting with lots of images or
parallel lines.
shapes in it as cluttered .
2 Far is the opposite of near.
2 A pattern features repeated shapes or images.

2 1 move next to the left border, across from the slogan

2 put just below the bank name
2 1 c 2 A 3 c
3 make higher, above everything else
3 1 c 3 B 5 F 7 E
2 D 4 A 6 G
3 1 parallel 2 higher 3 between

Answer Key 5
 Book 1 Answer Key

4 1 cluttered 2 styles 3 uneven 6 A 2 D

5 Suggested Answer 7 1 colored pencils 4 markers

The painting "Darkness" is different because it features 2 pen or pencil 5 would be better
uneven splashes of paint and also lacks his usual sense 3 go over 6 And just so
of balance.
8 Suggested Answer
6 T 2 T 3 F A: Can I help you find something?
B: I need some scissors to cut some strips of paper.
7 1 balance 4 cluttered areas A: You've come to the right place. May I ask, how big
2 more interesting 5 too jagged are the strips?
3 I call it 6 this style B: They'll be about eighteen inches long.
A: I'd recommend a paper cutter instead.
8 Suggested Answer B: Really? Do you think that would be better?
A: What do you think of this painting? it's called "A A: Paper cutters cut straighter lines than scissors, and
Morning Pond ." they're more suitable for cutting large pieces of
B: I like it. lt has some nice patterns. paper. And just so you know, the paper cutters are
A: You think so? I don't think it's as interesting as the on sale right now.
other paintings. B: I'll give it a try.
B: I like the smooth brushstrokes.
A: Don't you think it needs empty spaces for balance 9 Suggested Answer
around the cluttered areas? The Art Barrel: Customer Satisfaction Survey
B: No, then it would be uneven. I prefer it like this. Why did you come into the store today?
I was looking for a pair scissors to cut strips of paper.
9 Suggested Answer What product advice did the employee offer you?
Fifth Street Gallery The employee recommended a paper cutter because
Please tell us what you think of our art! they cut straighter lines and are more suitable for
Title and Artist: "A Morning Pond" by Liam Beckett cutting large pieces of paper. And they were on sale.
Did you like this piece? Y IN What product did you purchase? _
Please describe the features you liked or disliked: I I decided to buy a paper cutter instead of the scissors.
thought the piece wasn't very interesting. There were no Was the employee helpful? y_ I N
empty spaces for balance around the cluttered areas.
Unit 7
Unit 6 '
1 Suggested Answers
1 Suggested Answers 1 Water color paint is one type of paint.
1 An eraser is used to remove a pencil mark. 2 Ceramics are heated in a kiln.
2 Cutting with scissors is an easy way to cut paper.
2 c 2 B 3 B
2 T 2 T 3 F
3 D 2 B 3 E 4 c 5 A
3 1 A tape B Ink
2 A eraser B. ruler 4 1 brush 3 smock 5 easel
2 Acrylic 4 glaze
4
Permanent Non-permanent
Dividing parts 5 Suggested Answer
markings markings
No. The kiln must be turned off when not in use.
marker pencil paper cutter
pen colored pencil scissors 6 F 2 F 3 T

5 Suggested Answer 7 last night 4 throw them away

Someone might want to use colored pencils to liven 2 oil -based paint 5 so sorry
up their drawings. 3 forgot about 6 thinner

6 Answer Key
 Book 1 Answer Key

8 Suggested Answer B: I'm a graphic designer. I work with detailed images,

A: Were you here last night? but I also travel to different job sites.
B: Yes, I was the last one to leave. Why? A: You can get a larger screen with the desktop. On
A: The kiln was left on all night. the other hand, the laptop allows you to take your
B: Oh, no! I completely forgot about it. computer to job sites.
A: The electric bill is going to be huge. Not to mention B: What do you recommend?
it was a fire hazard. A: Most designers seem to prefer the portability.
B: I'm so sorry. Next time, I'll make sure I turn it off B: That sounds good. I'll go with the laptop, then .
before I leave.
A: You'd better. And remember to close the glaze 9 Suggested Answer
containers, too . Notes: Comparison of Computer " Products
I like desktops because they have a large screen.
9 Suggested Answer However, I also like laptops because they are portable.
I have decided to get the laptop for its portability.
Equipment Incident Report
Employee: Robbie Wilson
Equipment: kiln Unit 9
Describe damage or problem: The employee did not 1 Suggested Answers
turn off the kiln. The kiln is a fire hazard.
1 Screen resolution is measured in DPI.
Can the equipment be used again? y_ I N
2 Documents can be copied onto a computer with a
scanner.
Unit 8
1 Suggested Answers 2 1 A 2 c 3 A
1 Qesktops and laptops are two types of computer.
3 1 D 3 E 5 F
2 Images are shown on a monitor.
2 c 4 A 6 B
2 F 2 T 3 T
4 1 A laser printer B scanning area
2 A digital camera B inkjet printer
3 1 aspect ratio 3 resolution
2 screen size 4 computers
5 Suggested Answer
4 Photos from a digital camera can be loaded onto a
Entering Showing Computer computer with a USB.
information information types
keyboard monitor desktop 6 F 2 F 3 T
mouse display laptop
7 1 some news 4 high DPI
5 Suggested Answer 2 your department 5 prints colors
3 an inkjet printer 6 I figured
According to the advice column, a desktop computer
is easier to use.
8 Suggested Answer
6 B 2 c A: I have some news for you.
B: What's going on?
7 1 new desktop 4 screen size A: I just ordered a new scanner for your department.
2 do you use 5 tough choice B: I'm happy to hear it! Is it one with an adjustable
3 detailed images 6 high resolution scanning area?
A: lt sure is. Your old scanner doesn't have any of the
8 Suggested Answer new features.
B: You're absolutely right. We really need something
A: How can I help you?
more current.
B: I'm not sure whether to get a laptop or a desktop.
A: That's what I figured. It'll be here on Thursday.
A: I can certainly help you. What do you use your
computer for?

Answer Key 7
 Book 1 Answer Key

9 Suggested Answer Unit 11

Order Form for New Equipment 1 Suggested Answers
Department: Graphic design
1 Designers can make a picture darker by shading in
Equipment requested: Scanner
part of the picture.
Reason that equipment is needed: We need a
2 Designers usually illustrate book covers.
scanner with an adjustable scanning area, which our
current scanner doesn't have. The new scanner will
2 darken, shade to make shadows
have an adjustable scanning area.
2 tint or highlight in another color
3 fill with black so they are bolder
Unit 10
1 Suggested Answers 3 A 3 D 5 B
1 By enlarging and stretching a design a designer can
2 c 4 E 6 F
increase the size of a design.
4 A reproduced B illustrated
2 Another name for a rough drawing is a sketch.
2 A highlight B darken
2 T 2 F 3 F
5 Suggested Answer
3 c 2 D 3 A 4 E 5 B The titles must be made bigger so that the smaller
version is readable.
4 erase 3 drop 5 enlarge
2 Reduce 4 sketch 6 F 2 T 3 T

5 Suggested Answer 7 1 running into 4 we filled

2 darken 5 highlight
She erased the pattern in the background and dropped
3 trees at night 6 touch of gray
in a simpler picture.
8 Suggested Answer
6 D 2 B
A: How are you doing on the poster job?
7 we designed 4 simple adjustment B: I'm running into some trouble.
2 edit it 5 erase the border A: What's the problem?
3 want this done 6 too long B: You told me to make the titles bigger.
A: That's right. The image should be readable when
8 Suggested Answer we reproduce it on the website.
B: But do you see how unbalanced it looks? These
A: Hi! Did you like the way we designed the new logo?
letters are covering the whole picture.
B: Yes, the picture looks better enlarged and raised .
A: I see what you mean. Can you keep them the same
But I still want to edit it a little.
size and then just fill them in with black?
A: I don't know. Don't you want this done by tomorrow?
B: That's an idea. They'll be more readable if they're
B: Yes, I do. But it's a pretty simple adjustment.
bolder.
A: What do you want to change?
B: Can you enlarge the letters in the slogan? 1 want
them slightly bigger. 9 Suggested Answer
A: That shouldn't take too long. I'll send you another Hi Tom,
draft shortly.
I had a problem with your design instructions. Your
instructions were to make the titles bigger.
9 Suggested Answer
Project Updates The problem was that the changes made the poster
Client: Supermacs look unbalanced. I fixed the problem by keeping the
Recent changes: We enlarged and raised the picture letters the same size and filling them in with black to
as the client requested. highlight them .
Further changes requested: The client wants us to - Tracy
enlarge the letters in the logo.

8 Answer Key
 Book 1 Answer Key

Unit 12 4 1 A textiles B ceramics

2 A industrial design B decorative arts
1 Suggested Answers
1 A drawing is usually more detailed than a sketch. 5 Suggested Answer
2 Graphite is used in most pencils.
Entrants to the course hope to receive a degree at the
end of their studies.
2 c 2 A 3 D

6 1 B 2 A
3 concept 2 basic 3 details

7 1 applied arts 4 which is which

4
Substances Surfaces Images 2 d ifferent th in gs 5 fun ction
charcoal sketch pad outline 3 and practical 6 beautiful textiles
graphite drawing board sketch
drawing 8 Suggested Answer
A: I'm confused about industrial design . I always
5 Suggested Answer thought that art and practical objects were two
different things.
The designer works in a studio.
B: Some art is just for looking at. But industrial design
produces art that is both beautiful and practical.
6 1 T 2 T 3 F
A: So how do you know which is which?
B: Anything that is beautiful or interesting is art. If it is
7 1 finish up 4 graphite
also a commercial product, then it's industrial design.
2 more details 5 original concept
A: So a painting on the wall is just art. But a refrigerator
3 charcoal 6 glad to hear
with an interesting appearance is industrial design?
B: You've got it.
8 Suggested Answer
A: Did you finish up that sketch? 9 Suggested Answer
B: Almost. I still want to add a few details to the basic
outline. Notes: Applied Arts
A: You used graphite, right?
Type of applied art Example
B: Yes, for most of it. But I also used charcoal to make
thicker lines in a couple places. 1 Ceramics Dishware
A: Are you happy with the design? 2 Textiles Clothing
B: Yes. I'm pretty sure the client will like the new
concept. 3 Industrial design Kitchen appliances

9 Suggested Answer
Unit 14
Design Progress Report
Job: Wee dram Cafe 1 Suggested Answers
Materials used: mostly graphite, some charcoal 1 Screenprinting, lithography, offset printing, and
Current progress: The client liked the new concept woodcut are printing methods.
and the design we created. We are now creating a 2 A pen is the usual instrument used in calligraphy.
drawing with more details based on that concept.
2 1 F 2 F 3 T
Unit 13
3 1 E 3 B 5 F
1 Suggested Answers
2 A 4 c 6 D
1 Industrial design involves working with electronics.
2 Ceramics can be created from clay. 4 1 A Lithography B Relief printing
2 A graphic arts B printing ink
2 T 2 T 3 F
5 Suggested Answer
3 1 D 3 A 5 c Drawing, painting, and calligraphy are some two-
2 F 4 E 6 B
dimensional art forms.
Answer Key 9
 Book 1 Answer Key

6 A 2 D 7 1 paintings 4 on the left

2 sculptures 5 want to see
7 1 woodcut 4 this can't be 3 can I find 6 main hall
2 printmaking 5 what you mean
3 blend together 6 Lithography 8 Suggested Answer
A: Excuse me. I'm here for the Canning exhibit.
8 Suggested Answer B: You're in the right place. Come on in!
A: Take a look at the print on this balloon. I didn't A: Is the artist displaying his sculptures tonight?
know lithography could be applied to balloons. B: Yes, a few. But this show mostly features his other
B: Let me see. I don't think that's lithography. mediums.
A: Really? Why do you say that? A: I read about his new paintings. Where can I find
B: lt has to be another type of printmaking. What do those?
you notice about the surface? B: You'll find those in the Scully wing, down the hall
A: it's rounded, I guess. on the right.
B: Exactly. Lithography can only be done on flat A: But I want to see the sculptures first. Where are
surfaces. That's why this can't be lithography. those?
A: Oh, I see what you mean. What do think it is, then? B: They're in the central gallery, turn left after the main
B: Only screenprinting could be applied to a rounded hall.
surface like that.
9 Suggested Answer
9 Suggested Answer Guide to the Joseph Canning Exhibit
Graphic Arts Exam #3 The artist is showing his paintings in the Scully wing.
Identifying Printmaking Methods Directions from entrance: Go down the hall and take a
right.
Name a printmaking method. How can you tell if a
The artist is showing his sculptures in the central
print was made with this method?
gallery.
Screen printing is used to apply print to rounded
Directions from entrance: Turn left after the main hall.
surfaces.
Name another printmaking method. How can you
tell if a print was made with this method?
Lithography is used to apply print to flat surfaces.

Unit 15
1 Suggested Answers
1 Statues are one form of sculpture.
2 Sculptures like statues are made by the carving of
stone.

2 T 2 F 3 F

3 E 2 D 3 B 4 A 5 c
4 three-dimensional 3 carve 5 statue
2 painting 4 medium

5 Suggested Answer
The artist used an extra-large kiln to make the clay
statues.

6 1 B 2 A

10 Answer Key

Unit 1
Designer 1 (M): Hey, what do you think of the new poster?
Designer 2 (F): Hmm. lt seems a little too simple.
Designer 1: Really? I added some diagonal lines so that
it's not so rectangular.
Designer 2: I can see that, but I don't think that's enough.
You need some curved lines in there.
Designer 1: I don't know about that. I want a nice, clean
look.
Designer 2: I think you can still do that with circular shapes.
That design just isn't very interesting.
Designer 1: Okay, if you say so. I'll keep working on it.
Unit 2
Editor (F): Hey, Paul. Are these your photographs of the
mayor?
Photographer (M): Yes, I took those yesterday. Why?
Editor: There's way too much light in these pictures.
Photographer: Really? I was afraid they were going to be
too dark. That's why I added an extra lamp.
Editor: Here, take a look. Do you see how there's almost
no contrast?
Photographer: Wow, you're right. You can hardly see the
details in his face.
Editor: We can't print these. They're just not sharp enough.
Photographer: I'm really sorry. I'll be more careful next time.
Unit 3
Designer 1 (F): I'm not happy with the colors on this new
book cover.
Designer 2 (M): Here, let me take a look. You're right,
something's off.
Designer 1: Do you think I should use green instead of
yellow?
Designer 2: No, I think the calor is fine. But the intensity
might just be too dull.
Designer 1: Hmm. I see what you mean. So you think it
should be more vibrant?
Designer 2: it's worth a try. And maybe add a second col or
to make it more interesting.
Designer 1: Oh, that's a good idea. What should I use?
Designer 2: How about a light shade of purple? That's a
complementary calor for yellow.
Unit 4
Designer 1 (M): Is that the logo for the shop?
Designer 2 (F): Yes, I just finished the new draft. What do
you think of it?
Designer 1: I don't know. lt doesn't seem quite balanced.
Designer 2: Really? I added more space between the letters.
Audioscripts
Designer 1: Now they're sitting a little far from each other.
Move them nearer.
Designer 2: What about the picture? I moved it across
from the shop name.
Designer 1: Yes, keep the picture there. But I'd also place
the slogan lower. it's too close to the shop name.
Designer 2: Okay, I'll try it again. Thanks for your help.
Unit 5
Visitor 1 (F): Hey, Norman. What do you think of this
painting? it's called "Darkness."
Visitor 2 (M): I don't really like it. lt seems out of balance.
Visitor 1: You think so? I think it 's a lot more interesting
than the other paintings.
Visitor 2: Interesting? I call it ugly.
Visitor 1: Don 't you think the empty spaces work well with
the cluttered areas?
Visitor 2: No, the lines are too jagged for my taste. I prefer
brushwork that seems to flow.
Visitor 1: Oh, I see. That's okay. Not everybody appreciates
this style.
Unit 6
Clerk (M): Welcome to the Art Barrel. Can I help you find
something?
Customer (F): Yes, I need some colored pencils to fill in
my sketches.
Clerk: You've come to the right place. May I ask, are the
sketches done with pen or pencil?
Customer: They're in pencil now. I'll probably go over them
with a pen, though.
Clerk: I'd recommend colored markers instead.
Customer: Really? Do you think that would be better?
Clerk: Markers are bolder than pencils. And just so you
know, the markers are on sale right now.
Customer: Well, in that case, I'll give them a try.
Unit 7
Manager (F): Robbie, were you here last night?
Artist (M): Yes, I was the last one to leave. Why?
Manager: These brushes didn't get cleaned properly.
They're covered in oil-based paint.
Artist: Oh , no! I completely forgot about them.
Manager: They were brand new. Now I'll have to throw
them away.
Artist: Wow, I'm so sorry. Next time, I'll make sure I clean
the brushes thoroughly.
Manager: You'd better. And remember to use thinner.
Water won't work with that type of paint.
Answer Key 11
 Audioscripts
Unit 8
Clerk {F): How can I help you, Sir?
Customer (M): I'm not sure which monitor to get for my
new desktop.
Clerk: I can certainly help you. What do you use your
computer for?
Customer: I'm a graphic designer. I work with detailed
images.
Clerk: The V280 has the highest screen resolution. On the
other hand, the Blazer 10.1 has a larger screen size.
Customer: Hmm, it's a tough choice. What do you
recommend?
Clerk: Well, most designers seem to be happier with the
high resolution of the V280.
Customer: That sounds good. I'll go with that, then.
Unit 9
Manager {M): Hey, Dana, I have some news for you .
Designer {F): Okay. What's going on?
Manager: I just ordered a new printer for your department.
Designer: Really? I'm happy to hear it! Is it an inkjet printer?
Manager: lt sure is. Your laser printer has a high DPI, but
it's not great for everything.
Designer: You're absolutely right. We really need something
that prints colors more accurately.
Manager: That's what I figured. It'll be here on Thursday.
Designer: Wow, thanks so much. It'll be a big help.
Unit 10
Designer (F): JP Designs, this is Dolores.
Client (M): Hi, Dolores. This is Robert from Fancy Foods.
Designer: Oh, hi! Did you like the way we designed the
new logo?
Client: Yes , it's much better. But I still want to edit it a little.
Designer: I don't know. Don't you want this done by
tomorrow morning?
Client: Yes , I do. But it's a pretty simple adjustment.
Designer: I'll try. What do you want to change?
Client: Can you erase the border around the picture? lt
looks too cluttered .
Designer: That shouldn't take too long. I'll send you another
draft this afternoon.
Unit 11
Editor (M): How are you doing on the Davis job?
Designer (F): I'm running into some trouble.
Editor: That's not good. What's the problem?
Designer: Well, you told me to darken the trees.
Editor: That's right. The picture is supposed to show the
trees at night.
12 Answer Key
Designer: But do you see how they blend into the
background? lt looks like we filled the whole cover with
black.
Editor: Oh , 1 see what you mean. Can you highlight the
edges of the trees with a lighter color?
Designer: That's an idea. Let's see if just a touch of gray
will help.
Unit 12
Designer 1 {F): Did you finish up that drawing for the Water
Lily Cafe?
Designer 2 (M): Just about. I still want to add a few more
details.
Designer 1: Great. You used charcoal, right?
Designer 2: Yes, for most of it. But I also used graphite to
make thin, light lines in a couple of places.
Designer 1: I'm sure that's fine. Are you happy with the
design?
Designer 2: I think so. I kept the original concept. I'm
pretty sure the client will like it.
Designer 1: I'm glad to hear it. Well, show it to me when
it's completely finished.
Unit 13
Student {M): I'm confused about applied arts, Ms. Lewis.
Instructor {F): Okay, David. What's the problem?
Student: Well, I always thought that art and practical
objects were two different things.
Instructor: Some art is just for looking at. But applied arts
is both beautiful and practical.
Student: So how do you know which is which?
Instructor: Anything that is beautiful or interesting is art. If
it also has a function, then it falls under applied arts.
Student: So a painting on the wall is just art. But clothing
made from beautiful textiles is applied arts?
Instructor: You've got it.
Unit 14
Artist 1 {M): Take a look at this print. I didn't know a
woodcut print could be so detailed.
Artist 2 {F): Let me see. I don't think that's woodcut.
Artist 1: Really? Why do you say that?
Artist 2: lt has to be another type of printmaking. What do
you notice about the outlines?
Artist 1: The outlines? Well, I guess they all blend together.
Artist 2: Exactly. Relief printing produces clear, defined
lines. That's why this can't be woodcut.
Artist 1: Oh, 1see what you mean. What do you think it is,
then?
Artist 2: Lithography could produce those blended areas.
 Audioscripts

Unit 15
Visitor (M): Excuse me. I'm here for the Peters opening.
Director (F): You're in the right place. Come on in!
Visitor: Great. Is she displaying her paintings tonight?
Director: Yes, a few. But this show mostly features her
sculptures.
Visitor: Oh, I read about the huge elephant statue. Where
can I find that?
Director: You'll find that in studio B, around the corner on
the left. it's very impressive.
Visitor: But I want to see the paintings first. Where are ...
those?
Director: They're in the main hall, straight ahead .

Answer Key 13
 Book 2 Answer Key

Unit 1 The exhibit also showed works from the Pop Art
movement. These works feature images from popular
1 Suggested Answers
culture and contemporary life. I thought these works
1 Romanticism, Impressionism, Cubism, Art Deco, were too simple and seemed like advertising.
Abstract Impressionism, and Pop Art are some
important art movements.
Unit 2
2 I like Romanticism most because it of its thematic
use of subjective emotions and experiences. 1 Suggested Answers
1 Pictures are stored on film.
2 T 2 F 3 T 2 A flash is necessary when taking a photograph in
dark conditions.
3 F 3 E 5 c
2 B 4 A 6 D 2 T 2 F 3 F

4 1 Postmodernism 4 Photorealism 3 1 shoot 4 camera 7 exposure

2 movement 5 Abstract Expressionism 2 film 5 photography
3 Surrealism 6 Pop Art 3 lens 6 photographer

5 Suggested Answer 4 1 A focused B developed

Salvador Dali specialized in Surrealism . 2 A negative B shutter speed
3 A tripod B flash
6 D 2 B
5 Suggested Answer
7 1 was really interesting To get a clear picture of a moving subject, a photographer
2 the way it takes should use a camera with a fast shutter speed.
3 Abstract Expressionism
4 seemed too messy 6 c 2 D
5 aren't really there
6 more Postmodernism 7 1 pretty blurry 4 subjects were moving
2 develop the negatives 5 use a flash
8 Suggested Answer 3 slow shutter speed 6 this case
A: What do you think of the exhibit so far?
B: The Impressionism was really interesting. 8 Suggested Answer
A: I like the way it uses flowing brushstrokes to give a A: Do you have my latest photographs of the museum
sense of movement. exhibit?
B: Yeah. But I don't know about the Pop Art. B: Yes. But they didn't come out very well.
A: You didn't like it? A: Let me take a look. Yeah, they're pretty blurry.
B: Not at all. I guess it just seemed too simple. lt just B: What do you think happened? Did you use a slow
looked like advertising to me. shutter speed?
A: That 's true. But I liked the effect. lt finds the humor A: That shouldn 't have mattered. The subject wasn't
in advertising. moving. I bet I just didn't focus the lens correctly.
B: lt just didn 't appeal to me. And I thought there was B: I see. Would it help to use a flash next time?
going to be more Modernism. A: Maybe. The pictures do look a little dark. And I'll
A: There's a Surrealism display in the next room . probably use a tripod next time to keep the camera
steady.
9 Suggested Answer
Art Spotlight 9 Suggested Answer
Exhibit location: Uptown Art Museum Northwestern Images
The exhibit showed works from the Impressionism Request to Reshoot Form
movement. These works focus on movement. I liked What was the problem with the original photographs?
the way they made use of light and calor. The original photographs were too blurry.

14 Answer Key
 Book 2 Answer Key

How will you avoid this problem again? 9 Suggested Answer

I will focus the lens correctly to get a clearer batch of Del's Electronics
photographs next time. I will also use a tripod to keep Transaction Summary
the camera steady during shooting, and use a flash if Type of product that customer requested: Digital
necessary. camera
Customer's needs: The customer needs a camera for
Unit 3 shooting photos for a magazine article.
What did you recommend? Why? I recommended the
1 Suggested Answers
ProCam 5.0 because it is a DSLR camera with automatic
1 All digital cameras have an LCD screen . white balance and a reflex mirror for greater accuracy.
2 Pictures are stored on an SO card. Did the customer purchase the recommended
product? y_ IN
2 A 2 D 3 c
Unit 4
3 1 A digital zoom B optical zoom
2 A image sensor B SO card 1 Suggested Answers
3 A digital photography B white balance 1 PNGs, GIFs, and vector graphics are so me
photograph file formats.
4 Types of Adjusting Previewing 2 Pixels are squares of colors on a computer screen.
Cameras Light Images
2 1 A 2 B 3 A
DSLR ISO speed LCD
point-and-shoot aperture reflex mirror
3 1 F 3 A 5 D
2 B 4 c 6 E
5 Suggested Answer
Someone might prefer a point-and-shoot camera if the 4 1 vector graphic 4 pixel
camera is going to be used for casual purposes and the 2 file format 5 raster graphic
user wants the camera to make automatic adjustments. 3 photo editing

6 F 2 T 3 F 5 Suggested Answer
TIFF files are not supported on all devices.
7 1 attachable optical zoom
2 what that means 6 F 2 T 3 T
3 professional photographers
4 do you say 7 1 file format 4 image quality
5 automatically adjusts 2 as JPEGs 5 I can't use
6 point-and-shoot 3 I were you 6 a GIF instead

8 Suggested Answer 8 Suggested Answer

A: What can I help you with?
B: I'm interested in a digital camera.
A: What are you planning to use it for?
B: I'm taking some pictures for a magazine article.
They need to be pretty sharp.
A: I recommend the Pro Cam 5.0. it's a great DSLR
camera.
B: That looks pretty big. What about this smaller one?
A: That's the Regis 1080. it's a point-and-shoot
camera. it has approximate imaging on the LCD.
B: Is it suitable for what I want?
A: it's better suited for casual photographers. I think the
Pro Cam is better for your needs. it has a reflex
mirror to make image preview more accurate.
B: That sounds good. I want something precise.
A: I have the images for the new restaurant menus.
B: That's excellent. What file format did you use?
A: I saved them as JPEGs.
B: I wouldn't use that format if I were you.
A: What 's the problem?
B: it's hard to retain the image quality with those.
When you compress and enlarge them, you can
see the pixels.
A: I didn't think of that. I can't use vector graphics
because it'll be too hard to convert the raster
images to vector.
B: How about a GIF instead?
A: That's a good idea. I'm not doing photographs, so
I don't need the full calor palette.

Answer Key 15
 Book 2 Answer Key

9 Suggested Answer B: That sounds good. I wouldn't want to lose the

Speckles Designs original version, though.
Project Update Sheet: Format Changes A: I'll copy the pictures first, so you can have both.
Project: Images for restaurant menus
Previous format used: JPEG 9 Suggested Answer
New format used: GIF Request for Image Adjustment
Why format was changed: I created new SVG images Project: Graduation photos
because the JPEGs would lose their image quality after Adjustments needed for first batch: The client wants
the files were compressed and then enlarged . A GIF us to sharpen the photos so that the details appear
will retain the image quality, and as I don 't need to use clearer.
a full calor pallete, the GIF's limitations wi ll not matter. Adjustments needed for second batch: The client
wants us remove some of the background, I suggested
UnitS croping.
Other changes recommended: I recommend adding
1 Suggested Answers a date stamp in the corner of the photos so the client
1 Straightening , cropping , cloning , sharpening, and could easily remember the date. I will use an overlay
blurring are some changes that can be made to a tool to do this.
photograph.
2 Many pictures can be viewed at once by creating Unit 6
thumbnails of the pictures.
1 Suggested Answers
2 1 to cover unwanted areas 1 Bold , italic, caps, and shadow are some font styles.
2 Sharpen Image 2 Using a strikethrough is a way to show something
3 to reduce red eye is wrong.
4 to see all images at once
2 1 to draw attention to something
3 1 G 3 A 5 E 7 H 2 to make print seem loud
2 c 4 D 6 B 8 F 3 to make something appear lighter
4 to indicate that something is wrong or unavailable
4 1 sharpened 3 clone 5 red eye
2 scaling 4 recompose 3 1 B 3 E 5 c
2 D 4 A 6 F
5 Suggested Answer
Someone might want to blur a photograph to hide 4 1 format 3 font 5 Superscript
unattractive details, such as blemished or shiny skin. 2 shadow 4 caps 6 strikethrough

6 F 2 T 3 F 5 Suggested Answer
72 point is the maximum font size on SharpWord.
7 1 wedding photos 4 too detailed
2 you could edit 5 blur the images 6 F 2 T 3 T
3 want to retouch 6 removing red eye
7 1 doesn't look right 4 twenty-four point
8 Suggested Answer
,. 2 immediately clear 5 much difference
A: Did you look at the graduation photos? 3 handle it 6 use a strikethrough
B: Some of them are a little blurry.
A: I can sharpen the images slightly. That'll make the 8 Suggested Answer
details a little clearer. A: I could use some help with the fonts for the
B: That'll help. And in some of the pictures, there's too convention flyer.
much of the background showing. B: What 's the trouble?
A: That's easy to fix. I'll just crop them to remove the A: They want to show a lot of information: a list of the
unnecessary space. events, the address, and contact information . But
B: Are there any other changes that you'd suggest? my design doesn't look right.
A: Some people like to remember the particular date. B: I see what you mean. lt looks really messy.
I can stamp that in the corner, if you want. A: How would you handle it?
16 Answer Key
 OOK 2 Answer Key

B: You could use bold text for the really important
information. Then maybe underline other parts.
A: I tried that. lt made it look even more cluttered.
B: Maybe you could just put the details in lower point
type.
A: That's a good idea. Then the whole thing would
look a little cleaner.
B: I can definitely rework it. v\e car st: ~se a sc:-..s-::2-
font. But we need to do some O[""a-<e
interesting.
A: I don't want it to be too fancy. lt should S t 1 c:.."' ::.
simple look to it.
B: I'd recommend putting the t itle in a heavier we 1 g~:
Then we'll leave the rest as it is.

9 Suggested Answer 9 Suggested Answer

Dear Ed,
I've attached a new version of the flyer. I wanted to
explain why I formatted some parts differently. I
changed the font size to 14 point instead of 20 point. I
also used both bold text and underlined text to
emphasize the important information.
I hope this meets your needs.
-Ran
Unit 7
1 Suggested Answers
1 Script is similar to handwriting.
2 Giving a font a heavier weight, using expanded
font, or using angled font are some ways to place
emphasis on a word.
Project Feedback
Use this form to provide feedb,ack for other designers.
Feedback regarding: Fonts
Project: Poster
Current features: The invitation is written in Roman type.
Problems: The Roman type looks too boring for the
poster.
Suggestions: I recommend putting the title font in a
heavier weight. We can leave the font as sans-serif.
UnitS
1 Suggested Answers
1 A letterpress sets type on paper.
2 A group of typefaces with the same design is known
as a type family.

2 1 F 2 F 3 T 2 D 2 B 3 B

3 1 angle 3 proportional 5 weight 3 1 B 3 E 5 D

2 monospaced 4 script 2 F 4 c 6 A

4 1 A sans-serif B serif 4 B 2 A 3 A 4 A
2 A Roman type B character width
3 A Expanded B Ornamental 5 Suggested Answer
Lily began her career working at a type found ry.
5 Suggested Answer
Monospaced font gives the impression that it was 6 F 2 F 3 T
produced on a typewriter.
7 1 a few typefaces 4 old-fashioned letterpress
6 1 c 2 A 2 can you have 5 has to have
3 plenty oftime 6 you 'll be pleased
7 1 this might happen 4 formal look
2 as I suspected 5 serif font 8 Suggested Answer
3 flowing script 6 sounds pretty good A: How can I help you ?
B: I'm interested in some custom stationery.
8 Suggested Answer A: Is it for a particular event?
A: How does the new poster look? Did you use the B: No. Just someth ing to write notes on. The lettering
font we talked about? shou ld include my name at the top.
B: Yes. I used the Roman type that you picked. But it A: Let me show you our specialty type families.
looks boring. B: I like the one called "Baron ."
A: I see what you mean. A: That comes in a few typefaces. There's Regular
B: I don't think it suits the poster. Baron or Baron Wide.
A: So what should we do now? B: Let's go with Wide. When can you have 150 sheets
printed?

Answer Key 17
 Book 2 Answer Key

A: It'll be about a day before these are ready. B: People might like to see our new items before they
B: I thought it would take longer. Don't you use an old- come in. And I'm hoping that customers can leave
fashioned letterpress? feedback on the website. Is that too complicated?
A: Yes, but all your sheets will be the same. We only A: Not at all. Navigation will be easy. It'll say "Contact
have to set the type once. Us" at the top of every page.
B: And how will people find us?
9 Suggested Answer A: We ensure excellent visibility. Your website will
Lily's Lovely Letters come up when people in your area put "clothing
Custom Order store" into their search engines.
Job/Quantity: 150 notepaper sheets
Type family and typeface: The client requested Baron 9 Suggested Answer
wide. R&J Web Solutions: Project Specifications
Did the client have any questions? Please describe: Client: Ryan's menswear
The client did not realize how quickly we could Main aim of website: To allow customers to place
produce his order. He thought that because we use an special orders, see products before they come into the
old-fashioned letterpress it would take longer, but I told store, and leave feedback.
him we only have to set the type once as all the sheets Visibility: Visibility will be strong. The website will come
are the same. up when people in the shop's area search for "clothing
store".
Unit 9
Unit 10
1 Suggested Answers
1 People use a search engine to search for information 1 Suggested Answers
on the Internet. 1 Web designers need to know programming
2 Web design and web development are some languages in order to design websites.
elements of building a website. 2 FTP is a security system that allows for the sharing
of Internet information.
2 c 2 B 3 D
2 F 2 F 3 T
3 1 A 3 D 5 F
2 c 4 E 6 B 3 F 3 D 5 A 7 E
2 c 4 H 6 B 8 G
4 1 website 4 appearance
2 usability 5 search engine 4 Markup Programming Security
3 content 6 web development languages languages systems

5 Suggested Answer HTML css FTP

XHTM XSL
The company works with search engine operators to
ensure strong website visibility.
5 Suggested Answer
6 T 2 T 3 F Two webpages might have the same content in their
markup language, but can be displayed differently by
7 include a webpage 4 top of every page applying different commands in the programming
2 might like to see 5 look like language.
3 too complicated 6 sort of appearance
6 A 2 A
8 Suggested Answer
A: Let's talk about your website for your clothing 7 1 web design concepts 4 programming language
store. What should visitors gain from it? 2 get confused 5 what that means
B: A lot of people call us to place special orders. I 3 HTML 6 speaking of content
want them to do that on the website instead.
A: So we'll include a webpage with a secure order
form. What other content do you want to include?

18 Answer Key
 Book 2 Answer Key

8 Suggested Answer 7 1 memo template 4 half the page

A: Are you comfortable with web design concepts? 2 new layout 5 we really need
B: I could use some review. I get confused about the 3 added a footer 6 in one row
languages.
A: Do you remember what JavaScript is? 8 Suggested Answer
B: it's a markup language, right? A: Do you have a new draft of the pamphlet ready?
A: Actually, it's a programming language. Can you tell B: Not quite. The new layout isn't working .
me what that means? A: What's the trouble?
B: lt means that the language determines how content B: I reduced the picture and centered it, like you asked.
is displayed on the website. But now there's too much white space on the page.
A: Yes. And speaking of content, how can content be A: You're right. There's not enough text to fill the space
delivered securely? B: Does the picture really need to be smaller? I th ink
B: You could use FTP. it throws the whole pag e out of alignment.
A: Right. And what if you want to change the content? A: I agree, but that's what the cl ient wanted.
B: Then you have to make adjustments in the marku p B: So you don 't think I should ch ange it?
language. A: Let me check with the client fi rst. We can 't do
anything until I talk to them.
9 Suggested Answer
Exam #4 9 Suggested Answer
Languages To: johnwh ite@kragofoods.net
What is the purpose of a markup language? From: r. bowles@yellowskydesigns. net
A markup language contains the content and basic Re: Pamhlet template design
formatting information for a webpage. Hello Mr. White,
Examples: HTML, XHTML We're having some trouble with the design changes
What is the purpose of a programming language? you requested.
A programming language contains information about The main problem is that after we reduced the size of
how a webpage's content will be displayed. the picture and centered it, it leaves too much white
Examples: CSS, XSL space on the page.
Describe another important concept in web design: To fix this problem, we suggest making the picture
QR codes are an important feature in web design bigger, or adding more text to the pamphlet.
because they allow webpage information to be scanned - Rachel Bowles, Yellow Sky Designs
and accessed from various web-capable devices.
Unit 12
Unit 11
1 Suggested Answers
1 Suggested Answers 1 Portrait and landscape are two possible page
1 Information printed at the bottom of the page is a orientations.
foot er. 2 A gutter is the name for the margin between two
2 A sidebar is a section to the side of a page that printed pages.
shows information.
2 T 2 T 3 F
2 1 F 2 T 3 T
3 1 orientation 3 spread 5 mirrored
3 1 E 3 A 5 B 7 F 2 relative 4 grid
2 c 4 D 6 G
4
Types of content Empty space Orientations
4 1 foot er 3 template
2 overlap 4 si debar text gutter landscape
illustration margin portrait
5 Suggested Answer
A list of contributor's names should be moved to a 5 Suggested Answer
si debar. The relative position of different elements can be
viewed on a grid .
6 1 c 2 A
Answer Key 19
 Book 2 Answer Key

6 A 2 D 7 1 prints and electronic pages

2 Do you recommend
7 1 to look like 4 one-inch margins 3 easy to use
2 a few illustrations 5 total page count 4 pretty familiar with
3 page orientation 6 get started 5 In that case
6 batch mode
8 Suggested Answer
A: What's on the schedule this afternoon? 8 Suggested Answer
8: We're presenting the sample spread for the new art A: What can I help you with?
book. Have you started that yet? 8: I need a good desktop publishing program for my
A: I thought you were doing it. We'd better put shoe store.
something together. What 's it going to look like? A: We have a few DTP options. What will you use it for?
8: it has some text, but it's mostly illustrations and 8 : We mail ads to our customers. We also post them
photographs. on the website
A: Small margins are probably fine. What about the A: So you'll need both prints and electronic pages.
page orientation? 8: Right. I heard about a program called Publiscapes.
8 : I'm not sure about that. We should probably use Do you recommend that one?
landscape. A: it has a lot of design options and clip art. On the
A: That will depend on the dimensions of the images. other hand , it's a little complicated to use.
Do you know what they are? 8: I'm not very good with computers. I need something
8: No. You get started on the layout. I'll get some easy.
more information about the specifications. A: In that case, I'd recommend Self-Print instead. You
choose from a few set templates. And it's what-
9 Suggested Answer you-see-is-what-you-get, so it's easy to use.
Project Summary: Layout
Publication type: Art book 9 Suggested Answer
Design features: We decided to use landscape because Retech Electronics
this is a book with mostly illustrations and photographs. Customer Feedback
We also decided to use one-inch margins because this Why did you come into Retech Electronics today?
will be a standard book design. I was looking for a desktop publishing program to
publish both prints and electronic pages.
Unit 13 What options did you discuss with our representative?
We discussed a basic WYSIWYG program called Self-
1 Suggested Answers Print and a more advanced program called Publiscapes.
1 Desktop publishing can produce electronic paper What did the representative recommend, if anything?
and printed pages. The representative recommended Self-Print because
2 Working with batch mode requires some knowledge I'm not familiar w ith programming languages.
of computer languages. Was the representative helpful? y_ I N

2 F 2 T 3 T Unit 14

3 c 2 E 3 A 4 B 5 D 1 Suggested Answers
1 The document's kerning decides the distance
4 A clip art B batch mode between words on a document.
2 A comprehensive layout B desktop publishing 2 The master page is the template for all other pages.
3 A electronic paper B print
2 c 2 c 3 A
5 Suggested Answer
Business cards, letterheads, advertisements, and 3 1 master page 4 PDFs
banners are some things that can be designed with the 2 convert 5 paper size
help of Publiscapes. 3 find-and -replace

6 1 B 2 D

20 Answer Key
 Book 2 Answer Key

4 Spacing Sets of Unit 15

Paper sizes
measurements instructions 1 Suggested Answers
kerning style sheet letter 1 The engineering and architecture industries use CAD.
leading item style A4 2 CAD can be used to help produce models for
architecture projects.
5 Suggested Answer
A4 and letter size paper are close in size, but A4 is a 2 T 2 T 3 F
little longer and just slightly narrower than letter size.
3 D 2 E 3 A 4 c 5 B
6 F 2 F 3 T
4
Tools for
7 1 new paper size Design Display
creating
2 reduce the length industries formats
designs
3 adjustment was correct
4 master page architecture photorealistic rendering software
5 it's on my engineering exploded view CAD
6 update the style sheet model

8 Suggested Answer 5 Suggested Answer

A: I'm sorry to hear you're not feeling well. I hate to An exploded view diagram is useful in engineering.
bother you.
B: That's okay. What can I help you with? 6 D 2 D
A: it's the menu for Gavin's Restaurant. I was supposed
to adjust the kerning, but not the leading, right? 7 1 technical drawings 4 do an exploded view
B: Yes. The paper width is a little narrower, so we 2 lets me upload 5 anything in 3D
needed to reduce the leading. But the length isn't 3 I create 6 create a model
changing by much .
A: So my adjustment was correct. But I'm not sure 8 Suggested Answer
how to save the style sheet. A: You 're pretty good with the Sharplines software,
B: Do you have the master page open? right?
A: Yes, it's on my computer screen now. B: I use it all the time. Why?
B: Click on "Save New Style Sheet." Then save it as A: The city hired us to design their new bridge. I have
"Body Version 3." several technical drawings ready to go. You can
A: Got it. Everything is updated. enhance those with CAD, right?
B: That's not a problem. The software lets me upload
9 Suggested Answer hand-drawn designs.
Project Update A: We definitely want to create a 3D model. That way,
Use this form to record design changes. Keep this they can see what the final result will look like.
form in the project file. B: I can handle that. I'll use photorealistic rendering to
Date: March 10 create a 3D model.
Project: Menu for Gavin's Restaurant A: Okay. Once you create the diagrams, send them
Change requested: The client decided to make the over to production to start work on the model.
paper width narrower.
Features adjusted: We reduced the text kerning slightly 9 Suggested Answer
to accommodate a narrower width. The width got To: r.mckinley@valdincorp.net
slightly wider, but not enough to require a leading From: d.harcourt@scsdesigns.net
adjustment. Re: Project update
Settings saved: We made the changes on the master Hello,
page and applied them to the rest of the document. We are currently working on designs for your new city
We saved the new text format under the style sheet bridge.
"Body Version 3." Our designer is creating photorealistic renderings to
produce a 3D model.
This will allow us to produce a realistic model of the
bridge.
Answer Key 21
 Audioscripts

Unit 1 Customer: 1 don't really know what that means. Is that

Artist 1 (M): What do you think of the exhibit so far? good? .
Clerk: Those features are really best suited for professional
Artist 2 (F): it's okay. The Cubism was really interesting.
photographers. 1 think the Regis is better suited to your
Artist 1: 1 like the way it takes realistic images and breaks
needs.
them into different parts.
Customer: Why do you say that?
Artist 2: Yeah. But I don't know about the Abstract
Clerk: You don't have to worry about changing the settings.
Expressionism.
lt automatically adjusts ISO speed and white balance,
Artist 1: You didn't like it?
depending on the light. lt also has digital zoom. .
Artist 2: Not at all. I guess it just seemed too messy. All
Customer: Well, that sounds good. I don't want anyth1ng
the colors and shapes blended together.
too complicated. I'll take the point-and-shoot camera.
Artist 1: That's true. But I liked the effect. If you stare at it,
you start to see images that aren't really there.
Artist 2: lt just didn't appeal to me. And I thought there Unit 4
was going to be more Postmodernism. Designer 1 (M): 1 have the images for the new corporate
Artist 1: We just haven't gotten there yet. There's a Pop pamphlets.
Art display in the next room. Designer 2 (F): That's excellent. What file format did you
Artist 2: Really? That's what I really came to see. use?
Artist 1: Well, let's go check it out. Designer 1: I just saved them as JPEGs.
Designer 2: 1wouldn't use that format if I were you.
Unit 2 Designer 1: Really? What's the problem?
Designer 2: it's hard to retain the image quality with those.
Photographer (F): Do you have my latest photographs of
When you compress and enlarge them, you can see the
the bicycle race?
pixels.
Assistant (M): Yes. But they didn't come out very well.
Designer 1: 1 didn't think of that. Well, I can't use a TIFF.
Photographer: Let me take a look. Yeah, they're pretty
Our equipment doesn't support it.
blurry.
Designer 2: That's true. How about a GIF instead? .
Assistant: What do you think happened? Did I develop the
Designer 1: No, that only supports limited colors. lt Will
negatives incorrectly?
work for the logo, but not for the photographs.
Photographer: No, I don't think it was your fault. I bet I
Designer 2: Hmm. Maybe you should try a vector graphic
just used a slow shutter speed.
instead
Assistant: That could make the pictures blurry?
Designer 1: That's a good idea. That'll retain excellent
Photographer: Oh, definitely. Especially since my subjects
image quality. I'll make new images as SVGs.
were moving.
Assistant: I see. Would it help to use a flash next time?
Photographer: Not in this case. There was plenty of UnitS
sunlight out there. Photographer (F): Did you look at the wedding photos I
Assistant: So you just need to limit the exposure, right? emailed you?
Photographer: Exactly. And I'll probably use a tripod, too. Client (M): Yes, I did. You said you could edit some of
That way, the camera will stay steady. these, right?
Photographer: That's right. Do you have particular pictures
Unit 3 that you want to retouch?
Client: A few. Some of them are just too detailed. Our
Clerk (M): What can I help you with, Ma'am?
faces look really shiny.
Customer (F): I'm inte,rested in buying a digital camera.
Photographer: I can blur the images slightly. That'll make
Clerk: Sure. What are you planning to use it for?
everyone's skin look a little softer.
Customer: I want to take some pictures on my vacation.
Client: That'll help. And in some of the pictures, our eyes
lt doesn't need to be anything fancy.
are red.
Clerk: I recommend the Regis 1080. it's a great point-and-
Photographer: Yes, that's easy to fix. My editing program
shoot camera.
has a special tool for removing red eye.
Customer: That looks pretty small. What about this bigger
Client: Great. Are there any other changes that you'd
one?
suggest?
Clerk: That's the Pro Cam 5.0. it's a DSLR camera. lt has
Photographer: Well, I'd recommend cropping a few of the
a reflex mirror and attachable optical zoom.
group pictures. We can cut out everyone except you
and your wife.

22 Answer Key

Client: That sounds good. I wouldn't want to lose the group
pictures, though.
Photographer: Don't worry about that. I'll copy the pictures
first, so you can have both.
Unit 6
Designer (M): I could use some help. I'm formatting the
fonts for the Eddie's Electronics poster.
Editor (F): Sure. What's the trouble?
Designer: They want to show two prices for their
televisions: the regular price and the sale price. But my
design doesn't look right.
Editor: Let me take a look. I see what you mean. lt's not
immediately clear which one is the current price.
Designer: How would you handle it?
Editor: You could just make the regu lar price smaller. Use
18 point instead of 24 point.
Designer: I tried that. I don't think it made much difference.
And if it's much smaller, people won't be able to read it
from a distance.
Editor: That's true. Maybe you could use a strikethrough
on the regular price.
Designer: Hey, that's a good idea. Then it would be obvious
that it's not the current price.
Editor: Exactly. Then underline the sale price, just for some
extra emphasis.
Designer: That should solve the problem. Thanks.
Unit 7
Client (F): How does the new invitation look?
Designer (M): I don't think the font is going to work.
Client: Really? Did you use the one we talked about?
Designer: Yes. I used the calligraphy that you picked. But
it's difficult to read. Here, take a look.
Client: Oh, I see what you mean. Well, you warned me that
this might happen.
Designer: Yes, it's just as I suspected .
Client: Okay, so what should we do now?
Designer: I can definitely rework it. We can still use a
flowing script for the title. But I think the rest needs to
be simpler.
Client: I don't want it to be too basic. lt should still have a
formal look to it.
Designer: Of course. I'd recommend a serif font. We can
even increase the angle to make it seem a little fancier.
Client: That sounds pretty good. Show me the new version
when it's ready.
Unit 8
Designer (F): Welcome to Li ly's Lovely Letters. How can I
help you?
Client (M): I'm interested in some custom stationery.
Audioscripts
Designer: You came to the right place. Is it for a particular
event?
Client: Yes. Invitations for my daughter's wedding. The
lettering should be simple but elegant.
Designer: Let me show you our specialty type families.
Client: Oh, these are nice. I like the one called "Fenestra."
Designer: That comes in a few typefaces. There's Regular
Fenestra, Fenestra Narrow, or Fenestra Bold.
Client: Let's go with Narrow. When can you have 150
invitations printed?
Designer: It'll be about a week before these are ready.
Client: Wow, I didn 't think it would take so long. lt's a good
thing I have plenty of time.
Designer: We use an old-fashioned letterpress. That
means we set the type by hand.
Client: Oh , I see. And each invitation has to have a different
name on it.
Designer: Exactly. But don't worry. I know you 'll be pleased
with the result.
Unit 9
Designer (F): Let's talk about the website for your
restaurant. What should visitors gain from it?
Client (M): A lot of people call us about our location. I want
them to find that on the website instead.
Designer: So we'll include a webpage with a map. What
other content do you want to include?
Client: People might like to see our menu before they
come in.
Designer: Sure. We can also include a calendar of daily
specials. That's popular with our restaurant clients.
Client: Good idea. And I'm hoping to take reservations on
the website. Is that too complicated?
Designer: Not at all. Navigation will be easy. It'll say "Make
a Reservation" at the top of every page.
Client: And what will the pages look like?
Designer: That's up to you. What sort of appearance do
you have in mind?
Client: lt's a seafood restaurant, so maybe an underwater
theme?
Designer: Our web development team can definitely work
with that.
Unit 10
Instructor (F): Are you pretty comfortable with web design
concepts?
Student (M): Well, I haven't worked with them for a while.
I get confused about the languages.
Instructor: Okay. Well , do you remember what HTML is?
Student: Let's see. lt's a programming language, right?
Instructor: Actually, it's a markup language. Can you tell
me what that means?
Answer Key 23
 Audioscripts
Student: lt means that the language determines the basic
content of the website.
Instructor: Exactly. And speaking of content, how could
you access the content from alternate devices?
Student: Alternate devices? You mean like a mobile
phone?
Instructor: Yes , that's a good example.
Student: You could use a QR code , if the webpage has
one.
Instructor: Right. And what will it look like on the mobile
screen?
Student: lt might look the same as a computer screen. Or it
might look different. That depends on the programming
language.
Instructor: You've got it. See, you know this stuff better
than you thought.
Unit 11
Designer 1 (F): Do you have a new draft of the memo
template ready?
Designer 2 (M): Not quite. The new layout isn't working.
Designer 1: What 's the trouble?
Designer 2: I enlarged that header, like you asked. Then I
added a footer. But now there 's hardly any space in
between.
Designer 1: Let me see. Hmm, you 're right. The header
and footer take up almost half the page.
Designer 2: Do we really need the footer?
Designer 1: Yes , I th ink it's appropriate. But maybe you
can use a smaller font. Put the whole address in one
row along the bottom .
Designer 2: That sounds reasonable. But the header still
looks too big.
Designer 1: I agree with you . But that's what the client
wanted .
Designer 2: So you don 't think I should change it?
Designer 1: Let me check with the client first. We can 't do
anything until I talk to them.
Designer 2: Okay. Let me know what they say.
Unit 12
Designer 1 (M): What's on the schedule this afternoon?
Designer 2 (F): Let's~ see. We're presenting the sample
spread for the new textbook.
Designer 1: Have you started that yet?
Designer 2: No, I thought you were doing it.
Designer 1: Not me. We'd better put something together.
What's it going to look like?
Designer 2: Well, it has a few illustrations, but it's mostly
text.
Designer 1: So portrait is probably fine for the page
orientation. We can customize the dimensions. What
about the margins?
24 Answer Key
Designer 2: Let's go with the standard one-inch margins.
But I'm not sure about the gutter.
Designer 1: That might depend on the total page count.
Do you know what that is?
Designer 2: No, I don 't. You get started on the layout. I'll
get some more information about the specifications.
Designer 1: Okay. Get back to me as soon as you know
more.
Unit 13
Clerk (M): What can I help you with , Ma'am?
Customer (F): I need a good desktop publishing program
for my office. I run a community center.
Clerk: We have a few DTP options. What will you use it for?
Customer: Well, we mail flyers to our members. We also
post them on the website
Clerk: So you 'll need both prints and electronic pages.
Customer: Right. I heard about a program called Self-
Print. Do you recommend that one?
Clerk: The design options are a little limited . On the other
hand, it's what-you-see-is-what-you-get. That makes
it really easy to use.
Customer: I'm actually pretty familiar with computer
programming. I'd rather work in a markup language.
Clerk: In that case, you don't want Self-Print. I'd recommend
Publiscapes instead.
Customer: What does that do?
Clerk: it's a similar program . But you have the option to
use batch mode.
Customer: That sounds better. I'll go with that one.
Unit 14
Designer 1 (M): Hi , Rebecca. This is Charlie, from work.
Designer 2 (F): Hi Charlie. What's up?
Designer 1: I'm sorry to hear you're not feeling well. I hate
to bother you .
Designer 2: That's okay, Charlie. What can I help you with?
Designer 1: it's the pamphlet for Roybal Foods. The new
paper size is eleven inches long , right?
Designer 2: Yes. We're changing it from the A4 size to the
letter size. That means we have to reduce the length
slightly.
Designer 1: Okay, so my adjustment was correct. But I'm
not sure how to apply it to all the pages.
Designer 2: Do you have the master page open?
Designer 1: Yes, it's on my computer screen now.
Designer 2: Click on "Document" at the top. Then select
"Apply Changes. "
Designer 1: Let's see. Oh , there it goes. Now I have to
update the style sheet, too.
Designer 2: Right. Just click on "Save New Style Sheet."
Then save it as "Roybal Body Version 2."
Designer 1: Got it. Okay, everything is updated.
 Audioscripts

Unit 15
Manager (F): Hey, Don. You're pretty good with the
Sharplines software, right?
Designer (M): Yeah, I use it all the time. Why?
Manager: The Valdin Corporation hired us to design their
new office park. I want to send them some ideas this
week.
Designer: I can certainly work on that. Have you started
already?
Manager: Yes, I have several technical drawings ready to
go. You can enhance those with CAD, right?
Designer: Yeah, that's not a problem. The software lets me
upload hand-drawn designs.
Manager: Excellent. So you can make the images
interactive.
Designer: Exactly. So what kinds of images should I create?
Manager: We definitely want photorealistic renderings. Then
do an exploded view of one of the buildings. That way,
they can see what the different parts will look like.
Designer: I can handle that. Will they want anything in 3D?
Manager: We'll create a model eventually. But let's just
start with the diagrams for now.

Answer Key 25
 Book 3 Answer Key

Unit 1 I studied digital media and web publishing as an

undergraduate. I also worked as an intern at a web
1 Suggested Answers
design company. As a graduate student in your
1 An art student creates a portfolio during his or her program, I hope to pursue another internship or
studies. apprenticeship working in the field of design. I also
2 Multimedia design involves working in television. hope to expand my portfolio and add some traditional
printed designs to my digital designs.
2 D 2 A 3 B
Thank you for taking the time to consider my application.
3 1 Placement 3 traditional 5 apprentice -Richard Ludwig
2 theory 4 undergraduate 6 liberal arts
Unit 2
4 1 A diploma B portfolio
2 A printing B multimedia 1 Suggested Answers
3 A foundation year B internship 1 Students complete a thesis in their final year of
school.
5 Suggested Answer 2 Students attend seminars during the school year.
The woman majored in liberal arts and earned a
diploma in Art History. She also completed an 2 B 2 B 3 c
internship with a web design company.
3 1 G 3 B 5 E 7 F
6 T 2 F 3 T 2 D 4 A 6 c

7 1 printing 4 learn more 4 1 A prerequisites B equivalency

2 intern 5 portfolio 2 A workshops B seminars
3 digital 6 review process 3 A part-time faculty B full-time faculty

8 Suggested Answer 5 Suggested Answer

B: Tell me a little about why you're interested in our Students should have completed an undergraduate
program. degree in art, design, or a related field. Students must
A: I studied design as an undergraduate and I think complete an application and send a portfolio of
this program is a good fit for me to continue my completed work.
studies.
B: What in particular interests you? 6 F 2 T 3 F
A: I like how the program focuses on advanced digital
design. 7 1 continuing education 4 some classes
B: Yes, that is one of our strengths. Have you worked 2 graduate 5 portfolio
in multimedia? 3 tuition 6 final version
A: I have. I was an apprentice at a web design company
last year. 8 Suggested Answer
B: Are you familiar with traditional processes as well? A: Have you figured out your plans for after graduation
A: Yes. I'm familiar with the printing press, but I'm yet?
eager to learn more. B: I'm waiting to hear from the graduate programs I
applied to.
9 Suggested Answer A: Good for you. Where are you hoping to go?
To Whom it May Concern: B: Westpoint College is my top choice.
A: I've heard they have really great facilities there.
I am writing with regard to your printing and digital
B: I visited and it was really nice. What are you
design program. I feel that this program could be
planning after graduation?
beneficial to me as a student. I hope to work as a
A: I'm hoping to find a job.
designer in the future and I have been working hard
B: That's a good plan. You didn't apply for any
towards that goal.
continuing education courses?
A: No. I'd rather start working.

26 Answer Key
 Book 3 Answer Key

B: You know you can do them at nights or on the
weekend.
A: Yeah , that 's true. Maybe I'll look into it.
9 Suggested Answer
Great Woods University, Department of Continuing
Education
Continuing education courses offer adults a chance to
take courses without the time commitment of a degree
program. The tuition rates for continuing education
classes are also much lower than for graduate school.
We offer courses on nights and weekends so that
students can continue working while they learn . We
also offer intensive week-long workshops. Courses are
offered in introductory design, design technology, and
design management.
Unit 3
1 Suggested Answers
1 Designers work in a studio.
2 A freelance designer is not employed full-time by a
company.
A: Tell me more about what your respons ibilities '.'.ere
at the firm .
B: I was responsible for editing page layouts ano
creating graphics.
A: Have you done any freelance work between then
and now?
B: Yes. I've been doing a lot of free lan ce jobs for a
different design firm.
A: Well I'll need some time to look over your portfoli o.
9 Suggested Answer ...
Large Design Firm Seeks Staffers-
Our firm is looking for both specialists and generalists.
We need people with a strong work history in this field
and preferably a degree in design. We are worki ng on
many large design commissions and we are short-
staffed, so we need people right away. Th is position
pays a competitive rate and comes with benefits . Please
send a resume and a portfolio of published works . We
are looking for full-time employees, so please do not
apply if you are looking for work as a freelan cer.
Unit 4

2 A 2 B 3 D 1 Suggested Answers
1 Broadcast design is involved in television production.
3 1 generalist 4 proprietor 7 firm 2 Animation involves moving pictu res.
2 freelancer 5 studio 8 staffer
3 promotional 6 specialist 2 B 2 A 3 A

4 1 sole proprietorship 3 partnership 3 1 G 3 B 5 A 7 H

2 commission 4 referral 2 c 4 D 6 E 8 F

5 Suggested Answer 4 1 A narrative B abstract

The sole proprietorship is seeking a freelancer. The 2 A reels B Titles
freelancer would do work on an item-by-item basis for
a short period of time . 5 Suggested Answer
Northern Star's completed work can be seen on the
6 F 2 F 3 T "Sample Videos" page .

7 1 types of design 4 responsibilities 6 T 2 F 3 T

2 work history 5 referrals
3 studio 6 freelance work 7 1 what kind of 4 a little about
2 titles 5 animated titles
8 Suggested Answer 3 want the titles 6 sounds like
A: Can you tell me a little about your education?
B: I studied design at the Galway College. 8 Suggested Answer
A: What was your specialization there? A: Tell me what kind of project you have for us today.
B: I specialized in digital design, but I'm comfortable B: I have a TV show pilot that I need titles for.
with all types of design . A: Did you have any specific style in mind?
A: What about your work history? B: I definitely want the titles to be narrative.
B: I was a staffer at a large design firm , but I'm hoping A: Can you tell me a little about the show?
to work somewhere more creative.

Answer Key 27
 Book 3 Answer Key

B: lt's a children's show. A: That's good . Have you had any trouble adjusting to
A: Have you thought about using animated titles? magazine work?
B: I hadn't considered it. lt sounds like a good idea B: A little. lt's hard to get used to working with writers.
though. A: Really? Didn't you have to do that before?
A: Have you started work on any bumpers yet? B: Yeah, but when I worked on newspapers the stories
B: Not yet. Would you recommend that I wait until the were short and concise.
titles are finished before that? A: You'll get used to the writers after a while.
A: Yes, I would. You may want to use elements from B: I hope so.
the titles in the bumpers. A: How are you handling deadlines?
B: Good idea. Do you design bumpers here as well? 8: Deadlines are fine for me, I'm used to it from my
A: Yeah we do. You can look at our work on our work with the newspaper.
website. A: Of course. Well, if you ever want any advice you
have my email address.
9 Suggested Answer B: I do. Thanks.
Our optical house provides the highest quality service
for your film or television show. We specialize in 9 Suggested Answer
creating title designs and trailers. Our designs can be Dear Eric,
abstract or narrative to suit your needs. We also design I'm just writing to see how things are going at the
bumpers, flying logos, and other kinetic designs for magazine. I know the first couple weeks can be a little
television shows. Prospective clients can view a reel crazy, so I thought I'd give you some pointers. Always
of our completed work by contacting us. Selected title remember to prioritize your deadlines. You don't want
and trailer clips are also available for viewing on our to work on one thing when the deadline for something
webs it e. else is coming up sooner. Also, remember to
communicate clearly with the writers. lt's important
UnitS you have a good woking relationship with them. Email
me if you have any problems.
1 Suggested Answers -Susan
1 Newspapers, magazines, and periodicals are some
publications designers work for. Unit 6
2 Newspapers work to deadlines.
1 Suggested Answers
2 A 2 c 3 B 1 Companies create a recognizable identity for their
company and products by branding .
3 1 G 3 H 5 E 7 D 2 Customers identify a product as being from a
2 B 4 A 6 c 8 F particular company by recognizing the logo.

4 journalism 2 deadline 3 periodicals 2 T 2 F 3 F

5 Suggested Answer 3 business card 3 grid 5 concise

New designers in journalism should remember to keep 2 logo 4 branding 6 formula
track of deadlines. They should also work with the
journalists who wrote the stories that they are 4 A standards manual B customer
designing work for. 2 A corporate identity B corporate philosophy
3 A trademark B corporation
6 F 2 F 3 F
5 Suggested Answer
7 deadlines 4 all the work The design firm will create a new standards manual for
2 lately 5 art director the corporation. This will include a new trademark as
3 Keep in mind 6 really nice well as formulas and grids for reports.

8 Suggested Answer 6 1 A 2 D
A: How's your new job as a junior designer?
B: lt's pretty good. I'm really enjoying it.

28 Answer Key
 Book Answer Key

7 1 logo designs 2 C 2 D 3 A
2 corporation definitely needs
3 silver typeface 3 album cover 2 jewel box 3 :x;.:::- :=:
4 business cards
5 report formula yet 4 1 A LP B CD
6 What do you think 2 A emblematic B co llectible
3 A genre B liner notes
8 Suggested Answer 4 A packaging B record label
A: Do you have any ideas about logo designs?
B: I think we need to go with something really traditional. 5 Suggested Answer
A: This corporation definitely needs a more The box set features extended liner notes .•, -:~
distinguished logo. information about an album and a band. lt a.sc
B: I agree. I was also thinking we could use navy blue features new photos of the band.
typeface to make it look classic.
A: That sounds good. I think that will also work well 6 F 2 F 3 F
on the stationary.
B: Me too. We can make up some samples later 7 1 at the cover ideas 4 I'll just have
today. 2 did you like 5 updated version
A: Have you started working on the business cards 3 for this album 6 back cover
yet?
B: Yes. What do you think of using the new logo on all 8 Suggested Answer
the business cards? A: Have you had a chance to take a look at the ideas
A: That sounds good. But can you still fit all the for the cover that I left you?
information on there? B: Yes. They looked really good.
B: I think so. We may need to do some rearranging. A: Which one did you like best?
A: We can't really edit the content of the business B: The second one was too bright for this album.
cards. A: Probably the first one would be better then.
B: No but we can eliminate some of the other graphics B: I liked the first one a lot. Can you take all of the
besides the logo. words off of it though?
A: That's a good idea. A: Don't you want the band's name to be on the
cover?
9 Suggested Answer B: No. I think people will know it's us.
Dear Mr. Wilson, A: I'll work on that and send you an updated versio n.
For your corporation I hope to create a traditional B: Can you sketch some ideas for the back cover too?
branding scheme. I will use classic typefaces in dark A: Sure. How soon do you want them done?
colors and simple but elegant layouts for report forms B: Can you try to finish them by the end of this week?
and business cards. I will also create a new corporate A: No problem. I'll probably send you them tomorrow.
logo that mimics an elaborate family crest. The logo
will be used on all printed goods, including corporate 9 Suggested Answer
stationery. These designs will reflect the corporation's Album Cover Review: "Gorgeous Blue" by Wilson &
prestigious history. Your new corporate identity will Nelson
give customers a sense of how old the corporation is This album has great packaging . lt comes in a standard
and how well respected it is. jewel box. However, the booklet included with the CD
Sincerely, has extensive liner notes. The notes not only list all of
Lisa Carmichael, D&D Designs the lyrics, but also a lot of information about the band
and the way the album was recorded. The cover of th is
Unit 7 album is also very interesting. lt is featured on the cover
of the CD booklet. lt is very emblematic of the cheerfu l
1 Suggested Answers
nature of the music on this album.
1 CD's are packaged in a jewel box.
2 A booklet usually comes included with a CD or LP.

Answer Key 29
 Book 3 Answer Key

Unit 8 known as 30 modeling. After a character is designed,

an animator creates movement for the character.
1 Suggested Answers
Animators can create movement digitally. They can also
1 Playing a game on a console, in an arcade, or on a use motion capture to record the movements of an
mobile device are some ways of playing a computer actor. These recorded movements can then be used as
game. the basis for a character's movements in a game.
2 Motion capture technology is used to make a
character's movements lifelike.
Unit 9
2 c 2 c 3 A 1 Suggested Answers
1 Graphs and charts are some ways to show statistics
3 1 c 3 F 5 B 7 0 on a document.
2 E 4 H 6 A 8 G 2 A pictorial sign symbol can be used to show easily
understood ideas.
4 console 3 animator
2 Motion capture 4 character artist 2 B 2 0 3 0

5 Suggested Answer 3 1 clarity 4 visual organization

Background artists and texture artists are responsible 2 International style 5 statistics
for how the setting of a game looks. 3 graph 6 pictorial sign symbol

6 F 2 T 3 T 4 1 A map B chart
2 A Clutter B utility
7 background artist responsible 3 A Information graphics B Information flow
2 of the details
3 character changes 5 Suggested Answer
4 animation The document needs to be revised for clarity. Statistics
5 character artist should be presented in the form of charts or graphs,
6 anyone else and the map should be removed from the document
to reduce clutter.
8 Suggested Answer
A: The character's face in level seven is inconsistent. 6 F 2 F 3 T
Should I talk to the animator about that?
B: No. You should talk to the character artist. 7 1 clutter on the page 4 anything else
A: But isn't the animator responsible for controlling the 2 this many graphs 5 pictorial sign symbols
characters? 3 information as text 6 See what
B: The animator controls movements, but the
character artist controls the design. 8 Suggested Answer
A: I see. What about the background changes? B: Have you had a chance to look over the latest draft
B: lt depends. Are they notes about the specific of the brochure?
texture or the overall structure? A: I liked it overall, but I think you really need to reduce
A: These are about the appearance of the ocean the clutter on the page.
water. B: How do you recommend I do that?
B: Those go to th.e texture artist. But the background A: I don't think you really need this many maps.
artist might want to take a look at them as well. B: But if I take them out, people won't know how to
A: I'll send them to her when I forward them to the find the building.
other departments. A: You can take some of them out and just write some
of the directions as text.
9 Suggested Answer B: I'll work on it. Is there anything else?
Hi Jill, A: I think it will look a lot better if you remove some of
Just to remind you: The character artist is a designer the graphs.
who works on the appearance of a video game B: I thought they looked really good .
character. Character artists create 30 images of video A: Imagine how clean your document will look when
game characters using polygons. This technology is you remove them.

30 Answer Key
 Book 3 Answer Key

B: I guess. I'm just not familiar with international style
yet.
A: Just remember that simpler is usually better, in
terms of visual organization.
9 Suggested Answer
Hi Louis,
I think the document needs some editing. Remove all
of the graphs. They are adding too much clutter to the
document. I think all of the test results from last month
should be formatted this way. Reading them as text is
difficult and it takes up a lot of space. If you put them in
a chart, the visual flow of the document will really be
improved. Apart from that, I think the map can be
removed and text directions included instead. This will
make the document more professional looking.
-Jen
Unit 10
1 Suggested Answers
1 A book's interior, binding, and outside jacket are
some parts of a book.
2 An illustrator draws and colors pictures for books.
2 B 2 D 3 B
A: That's true. But on the other hand, you wouldn't
have to deal with such quick deadlines.
B: That would be good.
A: I'd like to do more work with graphics if I can.
B: Can you do that in professional publishing?
A: Maybe. I could always look into doing mass-market
paperbacks, as well.
B: What about the money?
A: I'd probably be able to make a little less than I'm
making now.
B: Still, doing something you li):<e is important.
A: I really want to stay in the publishing industry but I
feel like I need a change of pace.
9 Suggested Answer
Designer Needed
Our publishing company has a job opening for a
professional books designer. This designer will work on
creating page layouts for the interior of our professional
books. This will include selecting typography, arranging
graphics, and formatting large sections of text. This job
offers an opportunity for creative design . We are always
looking for new ways to organize our pages more
effectively. Designers should have experience creating
page layouts for publications and selecting appropriate
typography.

3 1 D 3 B 5 c 7 F Unit 11
2 E 4 A 6 G
1 Suggested Answers
4 1 jacket 3 binding 1 Print ads, billboards, flyers, and TV commercials
2 mass-market 4 house style are some types of advertising.
2 Advertising agencies buy ad space in newspapers.
5 Suggested Answer
The typography of the text decides how the text of a 2 1 F 2 F 3 T
book will look on the page.
3 1 c 3 F 5 A 7 G
6 T 2 F 3 T 2 B 4 E 6 H 8 D

7 1 still looking for 4 1 advertising 3 creative director

2 mass-market paperbacks 2 campaign 4 ad space
3 textbook publishing
4 really qualified 5 Suggested Answer
5 different from The company requires applicants to have two specific
6 comfortable with graphics qualifications. They must have a relevant degree and
experience in social media advertising.
8 Suggested Answer
A: Have you looked at any job listings in professional 6 1 c 2 D 3 c
publishing?
B: I don't know if I'm really qualified for that. 7 1 creative director 4 advertising experience
A: I don't think it's too different from publishing 2 going over them 5 viral advertising
textbooks. 3 leaning towards 6 we should interview both
B: I think you have to be more comfortable with jacket
design.

Answer Key 31
 Book 3 Answer Key

8 Suggested Answer 7 1 environmental design 4 we'll be in big trouble

A: Are you ready to review these applications? 2 signs falling down 5 weather conditions
B: Sure. Should we start with the candidates for creative 3 strong winds 6 signs and banners
director?
A: Yes, I was just going over those. lt seems to me 8 Suggested Answer
that Erik Rief has the best credentials. A: What's on the agenda today?
B: He has a lot of experience with niche marketing . B: The big issue today is the environmental design
But he hasn't done many commercials. changes for the uptown area.
A: That's true. On the other hand, Kelly Graham has A: I hear that people can't read the signs.
done a lot of TV commercials. B: We've had some complaints. The text is too small
B: Yes, she has. But she doesn't have as much overall and the colors are hard to read.
experience. A: If we don't do something about that before the film
A: I think they're both strong candidates. festival we'll be in trouble.
B: Maybe we should interview both of them. B: Exactly. We need something attractive and
functional.
9 Suggested Answer A: I agree. What are the plans in the meantime?
Dear Mr. Somerville, B: We're going to keep the existing signs up for now,
My colleague and I have reviewed all of the applicants but we'll have to make the change as soon as
for creative director. After careful consideration, we have possible.
decided that Kelly Graham is the best candidate for this A: I'll send an email to the design department.
position. She has worked in advertising for six years,
and she has two years of experience as a creative 9 Suggested Answer
director. She has also worked on numerous high profile To: design@cityofmaybury.gov
TV campaigns. We interviewed both Ms Graham and From: michelle.park@cityofmaybury.gov
another candidate. The second candidate had been in
Hello,
advertising for nearly ten years. But my colleague and I
As you may have heard, we have been having problems
both agreed that Ms Graham has a stronger portfolio,
with the environmental design uptown. The signs we
and that her ideas were a closer match for the kind of
installed last fall are very difficult to read. The font is too
work that our agency does.
small, and there is not enough contrast between the
Sincerely,
text and background colors. We need the design
Roger Sterling
department to come up with new signs to install at the
beginning of summer. The new design needs to be
Unit 12 legible at a distance of at least 65 feet.
1 Suggested Answers Several people have commented that heavy rains and
1 A sign tells people where something is. sun exposure rapidly faded the current signs. The new
2 Local ordinances decide where signs and banners design should take weather resistance into
can and cannot go. consideration.
Thank you,
2 c 2 A 3 B
Michelle Park
City of Maybury Planning Department
3 1 c 3 F 5 A 7 E
2 D 4 B 6 G 8 H
.. Unit 13
4 1 A informative B environmental design 1 Suggested Answers
2 A coordinated B ordinance
1 A designer must draft the design plan before
interior design work can begin.
5 Suggested Answer
2 Pieces of furniture are easily moveable.
An information kiosk could provide information about
historical landmarks. 2 B 2 D 3 B

6 1 T 2 T 3 F 3 1 E 3 c 5 D 7 H
2 A 4 B 6 G 8 F

32 Answer Key
 Book 3 Answer Key

4 1 residential 3 backdrop 2 1 Eva Figueroa

2 structural 4 Commercial 2 Designed mass-market textiles, worked on a
children's swimwear collection.
5 Suggested Answer 3 Braun & Black
This firm 's interiors are completely custom built. They 4 Happie
work with each client individually to create a unique
space. 3 1 D 3 G 5 E 7 A
2 F 4 B 6 H 8 c
6 T 2 T 3 F
4 1 mass market 3 textile designer
7 1 go over 4 it's not too late 2 collection 4 ready-to-wear
2 lighting 5 fixtures
3 in mind 6 three or four weeks 5 Suggested Answer
The job for Happie as a pattern maker involved costume
8 Suggested Answer design . Happie sometimes made patterns for theatrical
A: I need some help with the designs for my office. costumes.
B: What can I help you with?
A: I was hoping we could talk about the calor scheme 6 F 2 T 3 F
in the waiting area.
B: Of course. What did you have in mind? 7 1 going over 4 What do you recommend
A: I was hoping to use pastel colors . The interior 2 top notch 5 my own brand
decorator suggested it. 3 you 're a shoo-in 6 textile designer
B: We can do that. We still have some prep work to
do before we start. 8 Suggested Answer
A: I understand . When will the painting be finished? A: I'm so glad to finally meet you .
B: In about two or three weeks, I think. Then we'll start B: I'm glad to meet you too . I was just going over you r
with the bathroom fixtures. resume and portfolio.
A: Can we add the new calor scheme to the plans? A: What do you think?
B: Absolutely. B: Your qualifications are very strong. I think you 'd be
a good candidate for a stylist position.
9 Suggested Answer A: That's good to hear. But I was hoping to work as a
To: construction@cutler-ross.com fashion designer.
From : designjohn@cutler-ross .com B: Yes , I understand. But right now, you don't have
enough design experience.
Hi Neil, A: What do you recommend?
Our cl ient came in yesterday, and we made a few B: If I were you , I'd continue to work in the fashion
revisions to the original design for the commercial industry as a stylist. You may also consider an
build. I did the drafting changes today, and the new internship with a fashion designer.
plans are attached. The changes are nothing major- A: Maybe I will. Thank you.
just a new calor scheme for the waiting area.
We gave the client a two to three week range for 9 Suggested Answer
completion of primary construction . The painters and To whom it may concern ,
interior decorators are preparing to start work at that I would like to express my interest in the available
time. Let me know if you foresee any problems. runway stylist position at Eva Figueroa. I have been
-John working as a fashion stylist for the past six years. My
previous employers include Octopus, Mulberry Street,
Unit 14 and SALT Footwear. I have been an admirer of Eva
Figueroa's designs for many years . I would be thrilled
1 Suggested Answers to have the opportunity to dress models at EF runway
1 A stylist prepares a model for the runway. shows. I have an extensive portfolio featuring both haute
2 People wear accessories to complement their outfit. couture and ready-to-wear fashions.

Answer Key 33
 Book 3 Answer Key

My resume and samples from my portfolio are enclosed. 9 Suggested Answer

I look forward to hearing from you soon. Interview Summary- Larry Thompson
Sincerely, Today, TV journalist Paula Austin interviewed interactive
Maud Gonne design expert Larry Thompson. Mr. Thompson has
worked in the digital media and design field for 15
Unit 15 years. He was drawn to the field because he thought
interactive design would become crucial to success in
1 Suggested Answers
the industry. He was fascinated by the idea that he
1 The advances in digital media are one of the would continually have to improve his work and adapt
reasons for the growth of interactive design. to the new technology. Mr. Thompson is excited by the
2 An animated interface attracts a consumer's direction the graphic design field is headed. He says
attention. that time-based media and wireless technology is
introducing even more possibilities to a rapidly
2 c 2 A 3 A expanding field . He hopes that new talent will continue
to drive web design to new heights.
3 1 H 3 E 5 B 7 F
2 G 4 A 6 D 8 c

4 1 A Digital media B interactive

2 A animated B interface

5 Suggested Answer
Text-based websites present functional design
challenges. Designers may have to add navigation for
collateral materials.

6 F 2 T 3 T

7 1 interactive design 4 In a sense

2 twenty-two years 5 What do you mean
3 digital media 6 time-based media

8 Suggested Answer
A: I understand you've worked in digital media for
some time now.
B: Yes, that's true. I've been in the field for about 15
years.
A: What attracted you to the field?
B: I guessed that interactive design would become
very important.
A: And has it?
B: Definitely. I soon realized this part of the industry
would continue to grow.
A: And has it lived el p to your expectations?
B: Absolutely. Time-based media and wireless devices
are revolutionizing design.
A: And do you expect that to continue?
B: Yes, definitely. I'm very excited.

34 Answer Key

Unit 1
Student (F): Excuse me, I'm here to see the Dean of
admissions.
Dean (M): Yes , that's me. Come in. You must be Cindy.
Student: I am. it's nice to meet you.
Dean: it's nice to meet you too. What interests you about
our design program?
Student: I studied design as an undergraduate. I think this
program is a good fit for me to continue my studies.
Dean: Okay. What in particular interests you?
Student: Well, I like how the program focuses on traditional
design forms like printing.
Dean: Yes, that is one of our strengths. Have you worked
with printing presses?
Student: I have. I was an intern with a printing company
last year.
Dean: That's great! Are you familiar with digital design as
well?
Student: Yes. I'm familiar with some digital design programs,
but I'm eager to learn more.
Dean: That's a good attitude. Do you have a portfolio?
Student: Yes. My portfolio was included in my application.
Dean: Great. I'll take a look at it during the review process.
Unit 2
Student 1 (M): Have you figured out your plans for after
graduation yet?
Student 2 (F): I'm waiting to hear from the graduate
programs I applied to.
Student 1: Wow. Good for you. Where are you hoping to
go?
Student 2: Well, Seaside College is my top choice.
Student 1: Oh yeah . I've heard they have really great
professors there.
Student 2: Yeah, I visited and it was really nice. What are
you planning to do after graduation?
Student 1: I'm hoping to find a job. I can always take
continuing education courses in the meantime.
Student 2: That's a good plan. You didn't apply to any
graduate schools?
Student 1: No. The tuition is so high right now that I
wouldn't be able to afford it.
Student 2: That's too bad. Well, at least you can still take
some classes.
Student 1: Yeah. Hopefully I can get a job in design.
Student 2: I'm sure you'll find something. You have a really
strong portfolio.
Student 1: Thanks. I haven't seen yours yet. Did you submit
the final version?
Student 2: Not yet. I'm still putting the finishing touches
to it.
Student 1: Wow. You 'd better get that in soon.
Student 2: I know! The final portfolio deadline is next week.
Audioscripts
Unit 3
Employer (F): Hello. Please come in and have a seat.
Applicant (M): Thanks. I brought a copy of my resume.
Employer: Oh great. I'll take a look at it. Can you tell me a
little about your education?
Applicant: Sure. I studied design at South Lake College.
Employer: Okay. What was your specialization there?
Applicant: I specialized in print design, but I'm comfortable
with all types of design.
Employer: What about you r work history?
Applicant: Well , I worked for a small design studio , but I'm
hoping to work somewhere larger.
Employer: Okay. Tell me more about what your
responsibilities were at the studio.
Applicant: I was responsible for handling all the incoming
referrals.
Employer: I see. Have you done any freelance work
between then and now?
Applicant: I've picked up a few projects here and there,
but nothing major.
Employer: Well, I'll need some time to look over your
application materials.
Applicant: Okay. Do you have a copy of my portfolio?
Employer: Yes, there was one included in the application.
Applicant: Great. Thank you for your time and I look
forward to hearing from you.
Unit 4
Designer (M): Tell me what kind of project you have for us
today.
Client (F): Well, I have a short film that I need titles for.
Designer: Okay. Did you have any specific style in mind?
Client: Yeah. I definitely want the titles to be abstract.
Designer: Okay. Can you tell me a little about the film?
Client: it's a dark film. it's sort of a mystery.
Designer: I see. Have you thought about using animated
titles?
Client: I hadn't considered it. it sounds like a good idea
though.
Designer: Yeah . I think we can draw something that's
designed to frighten people.
Client: Okay. If you could draw a sample, that would be
great.
Designer: Sure. Have you started work on the trailer yet?
Client: Not yet. Would you recommend that I finish the
titles first?
Designer: Yes, I would. You may want to use elements
from the titles in the trailer.
Client: Good idea. Do you design trailers here as well?
Designer: We do. I can give you a reel DVD if you're
interested.
Client: Yeah, I'd love to take a look at that.
Answer Key 35
 Audioscripts
Unit5
Designer 1 (F): Hey, how's your new job as a graphics
editor?
Designer 2 (M): lt's not too bad. I'm starting to enjoy it.
Designer 1: That's good. Have you had any trouble
adjusting to magazine work?
Designer 2: A little. lt's hard to get used to working on a
deadline.
Designer 1: Really? Didn't you have deadlines before?
Designer 2: Yeah , but when I worked on brochures the
deadlines didn't come up so fast.
Designer 1: I guess that's true. You 'll get used to it.
Designer 2: I hope so. The work has been pretty
exhausting lately.
Designer 1: Keep in mind that this is the busiest time too.
In a few months you won't feel so overwhelmed .
Designer 2: I hope so. lt's been hard keeping up with all
the work.
Designer 1: It'll get better. How is your art director?
Designer 2: Likely, she's really nice.
Designer 1: That's good. Having a good art director can
really make a difference.
Designer 2: Yeah. Overall it's going pretty well.
Designer 1: Good. Give me a call if you ever need any
advice.
Designer 2: Sounds good. Thanks.
Unit 6
Designer 1 (F): Do you have any ideas about logo designs?
Designer 2 (M): Yeah, I think we need to go with something
really modern.
Designer 1: Me too. This corporation definitely needs a
non-traditional logo.
Designer 2: I agree. I was also thinking we could use a
silver typeface to make it look sleek.
Designer 1: That sounds good, but will it work on the
business cards?
Designer 2: I think so, but we can make up some samples
to see.
Designer 1: Yeah , we probably should. Have you started
working on the report formula yet?
Designer 2: Yeah. What do you think of using a two-
column layout in the report grid?
Designer 1: I don't know about that. That might be putting
too much information in one place.
Designer 2: lt's just that we have so much information to
fit in.
Designer 1: In that case, I think we need to make the
content more concise.
Designer 2: I guess we could also eliminate some of the
graphics.
Designer 1: That's a good idea too. Can you start working
on that?
36 Answer Key
Designer 2: Yeah. But what about editing the content?
Designer 1: I'll talk to the writers and get back to you.
Designer 2: Okay. That sounds good.
Unit 7
Designer (F): Hey, have you had a chance to take a look
at the cover ideas I left you?
Musician (M): Oh yeah. They looked really good.
Designer: Good . Which one did you like best?
Musician: Well, the first one was good, but I think it's a
little too dark for this album.
Designer: Probably the third one would be better then.
Musician: Yeah. I liked the third one a lot. Can you make
the band 's name bigger, though?
Designer: I guess so. I'll just have to do a little rearranging
to fit it all in.
Musician: I think you can make it work.
Designer: I'll work on that and send you an updated
version.
Musician: Okay. Can you do some layouts for the back
cover too?
Designer: If you don't mind , I'd rather not start on the back
cover for now.
Musician: No, I understand. Just try to get the front done
by the end of this week then .
Designer: 1 will. I'll probably send you the next draft
tomorrow.
Musician: That sounds good. Remember to include the
band 's logo too.
Designer: Yeah. Of course.
Musician: I'm looking forward to seeing it.
UnitS
Intern (M): 1have some questions about last week's game
trial.
Designer (F): Sure. What are they?
Intern: Well, the textures in level seven aren 't working .
Should I talk to the background artist about that?
Designer: Actually, no. You should talk to the texture artist.
Intern: But isn't the background artist responsible for
designing the levels?
Designer: Yeah, but the texture artist takes care of the
details.
Intern: Okay. I see. What about the character changes?
Designer: lt depends. Are the notes about the character's
design or the character's animation?
Intern: These are about what the character is wearing , so
I guess they're about the design.
Designer: Okay. Those go to the character artist.
Intern: Okay. Do I need to show these test notes to anyone
else?
Designer: Well , the concept artist will want to take a look
at them.

Intern: I'll send them to him when I forward them to the
other departments.
Designer: That's a good idea.
Intern: Thanks for all your help.
Designer: No problem. Don't worry about being confused.
You 'll learn as you go along.
Unit 9
Designer (M): Have you had a chance to look over the
latest draft of the project?
Editor (F): Yeah. I have a few notes about how to improve
it.
Designer: Great. I'd love to hear them.
Editor: I liked it overall, but I think you really need to reduce
the clutter on the page.
Designer: Okay. How do you recommend I do that?
Editor: Well, I don't think you really need this many graphs.
Designer: But if I take them out, some of the information
will be missing.
Editor: You can take some of them out and just write the
information as text.
Designer: Okay. I'll work on it. Is there anything else?
Editor: Yeah. I think it will look a lot better if you remove
some of the pictorial sign symbols.
Designer: Really? I thought they looked really good.
Editor: Yeah, but imagine how clean your document will
look when you remove them. See what I mean?
Designer: I guess. I don't have any experience using
international style, so this is hard for me.
Editor: I can send you some links that explain international
style in more details if you'd like.
Designer: Yeah. That would be great.
Editor: Okay. I'll send you that information. In the meantime,
get started with these changes.
Unit 10
Designer 1 (M): Are you still looking for a new job?
Designer 2 (F): Yes. I'm pretty tired of mass-market
paperbacks.
Designer 1: I saw some great job listings in textbook
publishing.
Designer 2: I saw those. I don't know if I'm really qualified
for that, though.
Designer 1: I don't think it's too different from publishing
mass-market paperbacks.
Designer 2: Yeah, but I think you have to be more
comfortable with graphics.
Designer 1: That's true. But on the other hand, you wouldn't
have to deal with such quick deadlines.
Designer 2: That would be good. I'm tired of designing
dust jackets. I'd like to do more interior layouts.
Designer 1: Can you do that in textbooks?
Audioscripts
Designer 2: I think so. Textbooks have more complicated
layouts. So they generally need more designers than
paperbacks.
Designer 1: What about the money?
Designer 2: I'd probably be able to make a little more than
I'm making now.
Designer 1: That would be nice.
Designer 2: Yeah. I definitely want to stay in the publishing
industry. I'm ready for a different specialty, though.
Designer 1: I feel that way too sometimes.
Unit 11
Manager 1 (M): Hi Jennifer, are you ready to review the
candidates for the creative director position?
Manager 2 (F): Sure, Michael. I'm ready. I was just going
over them.
Manager 1: Okay. lt seems to me that Christopher Leavitt
and Amy Crane are the two best candidates.
Manager 2: I agree. They definitely have the strongest
resumes. Which one are you leaning towards?
Manager 1: it's a tough call. Either of them would do an
excellent job, I think.
Manager 2: I agree. But Christopher Leavitt has two more
years of advertising experience than Amy Crane.
Manager 1: That's true, but Amy Crane has designed
several successful viral advertising campaigns.
Manager 2: Yes, she has. She's also done high profile
campaigns for Chess Footwear and Stephen Cross.
Manager 1: Well, I think we should interview both of them.
Manager 2: Yes, definitely.
Manager 1: They have good credentials, but we don't
know if they'll fit in with the staff.
Manager 2: True. We also need to know if they'll be able
to work with our copywriter.
Manager 1: Yeah. If they don't, they'll have a hard time
creating a good campaign.
Manager 2: Exactly. We don't need that kind of trouble
again.
Manager 1: Definitely not. We'll interview them and see
what we think.
Unit 12
Planner 1 (F): Morning, David. What's on the agenda today?
Planner 2 (M): Well, the big issue today is the new
environmental design for University Hill.
Planner 1: Yes, I heard something about signs falling down.
What happened?
Planner 2: Well, there were unusually strong winds last
weekend. Three signs blew over and caused some
property damage.
Planner 1: Oh, no. That's terrible.
Planner 2: Yeah, we have to come up with a replacement
design right away.
Answer Key 37
 Audioscripts
Planner 1: Definitely. If we don't replace those before the
students come back in the fall, we'll be in big trouble.
Planner 2: Exactly. We need signs that can stand up to the
weather conditions.
Planner 1: Right. What are you thinking of?
Planner 2: Well, for now we're going to put up temporary
signs and banners.
Planner 1: Good idea. That gives us time to design the
new signs.
Planner 2: Yes. But we still need to decide on the new
design soon.
Planner 1: Absolutely. Should I send an em ail to the design
department?
Planner 2: Sure. Let them know what happened.
Planner 1: Okay. I'll ask them to start working on the new
signs right away.
Unit 13
Designer (M): Hi there, it's good to see you again. What
can I help you with today?
Client (F): Hi, I was hoping we could go over the drafts for
my loft.
Designer: Oh, absolutely. I have them right here.
Client: Oh, great.
Designer: What is it in particular you wanted to talk about?
Client: Well, it's about the lighting in the bedroom area. My
husband wants more accent lighting.
Designer: Okay, we can do that. Did he have anything
specific in mind?
Client: He didn't say specifically. it's not too late to make
changes, is it?
Designer: No, you're fine. We have to finish removing the
current fixtures before we can start new construction
anyway.
Client: Oh, I see. How much longer before the construction
will be finished?
Designer: At least three or four weeks.
Client: That's longer than I expected . When can I start
talking to the interior decorator?
Designer: Well, you could do that right away if you like.
The construction doesn't have to be finished .
Client: Oh, really?
Designer: Yeah, you ~ an start planning with the interior
decorator any time.
Client: That's great. I'll call her today. Thanks!
Unit 14
Designer (F): Hi, I'm Joanna. it's so nice to meet you, Mr.
Brenner.
Recruiter (M): Please, call me Brian . I was just going over
your resume.
Designer: Oh, great. What do you think?
38 Answer Key
Recruiter: Well , your qualifications are top notch . You
obviously have a lot of experience with both textiles
and pattern making.
Designer: Yes, I'm comfortable with both.
Recruiter: If you ask me, I'd say you're a shoo-in for a
position as a pattern maker. But you'd also be a very
good candidate to be a textile designer.
Designer: Fantastic. What do you recommend?
Recruiter: Well, I guess that depends. What are your long-
term career goals?
Designer: I'd like to have my own brand some day.
Recruiter: Well, are you more interested in fabrics, or the
finished product?
Designer: I guess I'd rather design fabrics.
Recruiter: Okay. Well, if I were you, I would pursue that
textile designer position.
Designer: Do you think I have a good chance?
Recruiter: With your experience, I'd say your chances are
very good.
Unit 15
Journalist (F): Hello and welcome back to the show. I'm
Lisa Rice, and I have Robert Ellis in the studio with me
today.
Designer (M): Hello, Lisa.
Journalist: Now Robert, I understand you're an expert in
interactive design.
Designer: Yes, I've been in the field for about twenty-two
years now.
Journalist: So you got started in digital media around the
time it began, is that right?
Designer: In a sense, yes.
Journalist: What attracted you to the field?
Designer: I was fascinated by the possibilities. I think I'm
still fascinated .
Journalist: What do you mean by that?
Designer: Well, back then, the web was just this interesting
new thing. I wanted to be a part of it.
Journalist: And today?
Designer: Today? Well, I've become a huge fan of time-
based media.
Journalist: How has time-based media changed the way
you work?
Designer: Well, I used to design brochures, logos, things
like that. Now someone will ask you to design a logo
that moves when you pass the cursor over it. I think
it's great.
Journalist: Do you think the field will continue to expand
with technology?
Designer: Oh, absolutely. it's all very exciting.
Career Paths: Art and Design is a new educational resource for art and design
professionals who want to improve their English communication in a work
environment. Incorporating career-specific vocabulary and contexts, each unit
offers step-by-step instruction that immerses students in the four key language
components: reading, listening, speaking, and writing. Career Paths: Art and
Design addresses topics including fundamentals of drawing, photography, digital
editing, web design, and career options.

The series is organized into three levels of difficulty and offers a minimum of 400
vocabulary terms and phrases. Every unit includes a test of reading comprehension,
vocabulary, and listening skills, and leads students through written and oral
production.

Included Features:
• A variety of realistic reading passages
• Career-specific dialogues
• 45 reading and listening comprehension checks
• Over 400 vocabulary terms and phrases
• Guided speaking and writing exercises
• Complete glossary of terms and phrases

The Teacher's book contains a full answer key and audio scripts.
The audio COs contain all recorded material in American English and British
English.

Books 1-3 of Career Paths: Art and Design are rated for the Common European
Framework of Reference for Languages at A1, A2 and B1 respectively.

4U~
Express Publishing
ISBN 978-1-4715-1887-4

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9 781471 518874