Aristotle Model is

mainly focused on
speaker and speech. It
can be broadly divided
into 5 primary
elements: Speaker,
Speech, Occasion,
Audience and Effect.

The Aristotle’s
communication model
is revolves around
the speaker as the
main concept of this
theory is that, speaker
plays the most
important role in
communication and it
is the only one who
holds the
responsibility to
influence his/her
audience through
public speaking. It is
the speaker’s role to
deliver a speech to the
audience.
The audience is
passive, influenced by
the speech. This
makes the
communication
process one way, from
speaker to receiver.

The speaker must
organize and prepare
his/her speech
beforehand, according
to the target
audience and situation
(occasion).
Even if the model is
speaker oriented and
focuses on audience
interaction in
communication, there
is no concept of
feedbacks.

For instance, a
politician (speaker)
gives a speech to get
votes from the
civilians (audience) at
the time of election
(occasion). The
civilians only vote if
they are influenced by
the things the
politician says in his
speech so the content
must be very
impressive to
 influence the mass
and the speaker must
design the message
very carefully.
The speech must be clear
as well as the speaker must
have a very good non-verbal
communication with the
audience like eye contact.
This example is a classic
case of Aristotle Model of
Communication depicting
all the elements in the
model.

Aristotle, a great
philosopher initiative the
earliest mass
communication model
called “Aristotle’s Model of
Communication”. He
proposed model before 300
B.C who found the
importance of audience role
in communication chain in
his communication model.
This model is more focused
on public speaking than
interpersonal
communication.

Aristotle Model of
Communication is formed
with 5 basic elements

(i) Speaker, (ii) Speech, (iii)

Occasion, (iv) Audience and
(v) Effect.

Aristotle advises speakers

to build speech for different
audience on different time
(occasion) and for different
effects.
Speaker plays an important
role in Public speaking. The
speaker must prepare his
speech and analysis
audience needs before he
enters into the stage. His
words should influence in
audience mind and
persuade their thoughts
towards him.