Module Number: BMP6002

Module Name: Strategic Management

Year/Trimester/Cohort: 2021-22/ Semester 1/June 2022 Cohort
Module Tutor/s: Rexon Nting/ Benneth Nwafor
Assessment Number 1
Assessment Type (and Individual Report - 50%
weighting) (2500 words)
Assessment Name Strategic Planning
Assessment Submission Date Sunday 09 October 2022 at 23:59

Learning Outcomes Assessed:

LO2: Evaluate external and internal environmental factors which impact on strategy
LO3: Critically review an organisation's strategic plan.

Assessment Brief:
Provide a critical examination of the models and tools organisations can use to
analyse their internal and external environment. Review a strategic plan for a real
organisation of your choice.

You should address the following issues:

1. An introduction including a definition of strategic management.

2. A critical assessment of the process used by organisations to determine their

strategy.

3. A critical evaluation of the impact of internal and external environmental

variation on organisational strategy.

4. A review of an organisation’s strategic plan (Business Plan), providing an

action plan for the organisation on the basis of a change in either the internal
OR external environment. (The Business Plan should be included as an
Appendix)

Secondary Research Source Requirements at Level HE6 - It is expected that the

Reference List will contain between fifteen to twenty sources. As a MINIMUM the
Reference List should include three refereed academic journals and five
academic books.

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Assessment Preparation and Submission:
See section 12 of the module guide for Guidelines on the Preparation and
Submission of Assignments.

Additional Submission Instructions:

You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle
page. The software will allow you to check your work against other material on the
internet. It will also compare your work against other students work.
You will be able to upload drafts of your written work into turn-it-in as many times as
you wish before the deadline.
You will not be able to overwrite the final submission after the deadline. You can only
submit a single file.

Specific Assessment Criteria: (See Page 3 for General Assessment Criteria)

Excellent (70%+): The report will be to a high standard and will reflect the effective
application of extensive reading. They will address the specific issues outlined in the
assignment brief about Strategic Management theory and process. The report will
contain minimal errors in spelling and grammar and will be accessible to readers
from a range of cultural and social backgrounds.

Very Good (60 – 69%): The report will cover the salient points. The presentation will
be very clear and informative. The report is very well written and presented in a
structured and readable style.

Good (50 – 59%): The report will cover the salient points. The presentation will be
clear and informative. The report is well written and presented in a structured and
readable style.

Satisfactory (40-49%): A reasonable attempt will be made to prepare and deliver

the report but will be under-developed and will not reflect effective teamwork.

Unsatisfactory (1-39%): Students who do not meet the requirements of a pass

grade (40% or above) will not successfully complete the assessment activity.

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 General Assessment Criteria - Level HE6
% Relevance
85-100% Directly relevant to title.
Expertly addresses the
(Exceptional
Knowledge Argument/Analysis Structure Presentation Written English Research/Referencing
Demonstrates an exceptional Makes exceptional use of Coherently articulated and The presentational style & An exceptionally well written Sources accurately cited
knowledge/understanding of appropriate arguments and/or logically structured. layout is correct for the answer with standard spelling in the text.

assumptions of the title theory and practice for this level. theoretical models. An appropriate format is type of assignment. and grammar. An extensive range of
Quality)

and/or the requirements Demonstrates the ability to Presents an exceptional critical used. Effective inclusion of Style is clear, resourceful and contemporary and
Class I

of the brief. expertly identify and critically
appraise the most important
issues, themes and questions.
Demonstrates originality in
conceptual understanding.
70-84% Directly relevant to title. Demonstrates an excellent
Addresses the knowledge/understanding of
assumptions of the title theory and practice for this level. theoretical models.
(Excellent
Quality)
evaluation of the material results
in clear, logical and insightful
conclusions. Demonstrates
distinctive or independent
thinking.
Makes creative use of
appropriate arguments and/or
Coherently articulated and
logically structured.
An appropriate format is
figures, tables, plates
(FTP).
The presentational style &
layout is correct for the
type of assignment.
academic.
An excellently written
answer with standard spelling
and grammar.
relevant references cited
in the reference list in the
correct style.
Sources accurately cited
in the text.
A wide range of

and/or the requirements Demonstrates the ability to Demonstrates some distinctive used. Effective inclusion of Style is clear, resourceful and contemporary and
Class I

of the brief. identify and critically appraise or independent thinking. figures, tables, plates academic. relevant references cited
the most important issues, Presents an excellent critical (FTP). in the reference list in the
themes and questions. evaluation of the material results correct style.
in clear, logical and illuminating
conclusions.
60-69% Directly relevant to title. Demonstrates a very good Uses sound arguments or Logically constructed in the The presentational style & A very well written answer Sources accurately cited
Addresses most of the knowledge/understanding of theoretical models. Presents a main. layout is correct for the with standard spelling and in the text and a wide
(Very Good
Class II/i

Quality)

assumptions of the title
and/or the requirements
of the brief.
Generally, addresses the
50-59% title/brief, but sometimes
Class II/ii
theory and practice for this level. sound critical evaluation of the An appropriate format is type of assignment. grammar. Style is clear and range of appropriate
Demonstrates the ability to material resulting in clear and used. Effective inclusion of FTP. academic. references cited in
identify and critically appraise logical conclusions. reference list in the
key issues, themes and correct style.
questions.
Demonstrates a good Presents largely coherent For the most part The presentational style & Competently written with Most sources accurately
knowledge/understanding of arguments. Evidence of coherently articulated and layout is correct for the minor lapses in spelling and cited in the text and an

Quality)

considers irrelevant theory and practice for this level attempted analysis and critical logically structured. An type of assignment. grammar. Style is readable and appropriate reference list
(Good

issues. through the identification and
critical appraisal of some key
issues, themes and questions.
40-49% Some degree of Demonstrates an adequate
(Satisfactory
evaluation, with some
descriptive or narrative passages.
Conclusions are fairly clear and
logical.
Presents basic arguments but
acceptable format is used. Inclusion of FTP but lacks academic in the main. is provided which is
selectivity. largely in the correct
style.
Adequate attempt at The presentational style & Generally, competently written Some relevant sources

irrelevance to the knowledge/understanding of focus and consistency lacking in articulation and logical layout is largely correct for although intermittent lapses in cited.
Class III

Quality)

title/brief. theory and practice for this level. places. Issues are vaguely stated. structure. the type of assignment. grammar and spelling pose
Superficial consideration An attempt is made to critically Descriptive or narrative passages An acceptable format is Inappropriate use of FTP or obstacles for the reader. Style Some weaknesses in
of the issues. appraise some key issues, themes evident which lack clear used. not used where clearly limits communication and is referencing technique.
and questions. purpose. Conclusions are not needed to aid non-academic in a number of
always clear or logical. understanding. places.

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 Significant degree of
35-39% irrelevance to the
Borderline
title/brief.
Fail
Only the most obvious
issues are addressed at a
superficial level and in
unchallenging terms.
Relevance to the
<34% title/brief is intermittent
or missing.
Fail
The topic is reduced to its
vaguest and least
challenging terms.
Demonstrates weaknesses in
knowledge of theory and
practice for this level. Key issues
and themes not identified or
appraised.
Demonstrates a lack of basic
knowledge of either theory or
practice for this level, with little
evidence of understanding.
Limited argument, which is Poorly structured. For the type of assignment, Deficiencies in spelling and Limited sources and weak
descriptive or narrative in style the presentational style grammar makes reading referencing.
with little evidence of analysis. Lack of articulation. &/or layout is lacking. difficult.
Conclusions are neither clear nor Format deficient. FTP ignored in text or not Simplistic or repetitious style
logical. used where clearly needed. impairs clarity.
Style is non-academic.
Inadequate arguments and no Unstructured. For the type of assignment, Poorly written with numerous An absence of academic
analysis. the presentational style deficiencies in grammar, sources and poor
Descriptive or narrative in style Lack of articulation. &/or layout is lacking. spelling and expression. referencing technique.
with no evidence of critique. Format deficient FTP as above. Style is non-academic.
Conclusions are sparse.