Module Number: BMP3002

Module Name: Business in Practice

Assessment Number 2
Assessment Type (and Individual Poster with Voice Over - 50%
weighting)
Assessment Name Internal and External factors

Learning Outcomes Assessed:

LO3: Explain how internal and external factors impact on the specific business
LO4: Explain the different ways in which a business can impact on the external
environment.

Assessment Brief:

Produce a detailed poster which consists of an investigation into the relationship

between a business organisation and its external environment.

- Describe and discuss how the external and internal factors effect a specific
business or organisation of your own choice

- Describe and discuss the different ways in which your chosen business or
organisation can impact on the external environment.

Guide for Poster Presentation:

You will find useful information on this link. Additional guidance on digital tools
available for designing posters and things to bear in mind when designing a digital
poster for presentation shall be provided in seminar sessions:

Instructions:
 Your poster should include sections with clear headings for example:
introduction, main ideas, quotes, conclusions, References etc.

 Ensure to include in-text citation and provide a list of references in a separate

box within the poster.

 Ensure it consists of the requirements stated above under the assessment

brief heading.

Things to bear in mind:

1
 1- Layout -use arrows, boxes, headings, smart art graphics to guide the
audience.
2- Colour schemes-be mindful of colour choices when using contrasting colours.
3- Pictures- you may choose to include few pictures as long as they are relevant
to your discussion.
4- Text- Use Arial font type and adjust font size as required ensuring it’s clearly
readable to your audience.
5- Creativity – See examples of effective poster designs online in an academic
context in order to plan and structure your poster.
6- Size of poster- A0
7- Word count - as required but bearing in mind this is a poster and not an essay
or a report. Hence, you may wish to keep it succinct.

Marking criteria:
Your poster presentation will be assessed based on the following criteria:

 Identification and explanation of internal and external factors affecting the

business
 Explanation of the impacts of the business on the external environment
 Research evidence
 Referencing
 Structure and planning
 Clarity of information
 Visual aids
 Individual presentation style
 Timing and length

Minimum Secondary Research Source Requirements:

Level FE3/HE3 - It is expected that the Reference List will contain at least five
sources. As a MINIMUM the Reference List should include three academic books.

For general guidance on writing assignment and submission please refer to section
12. Guidelines for the Preparation and Submission of Written Assessments on
the module guide.

Specific Assessment Criteria:

Please note that the General Assessment Criteria will apply. Please see matrix
below for HE3:

2
 % Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/Referencin
g
(Exceptional

85-100% Directly relevant to title. Demonstrates an exceptional

Makes exceptional use of Coherently articulated The presentational style & A very well written answer A wide range of sources
Class I

Expertly addresses the
main assumptions of the
title and/or the
Quality)
knowledge/understanding of
appropriate arguments and/or and logically structured. layout is correct for the type of with standard spelling and drawn upon.
theory and practice for FE3
theoretical models. An appropriate format is assignment. grammar. Sources are cited
level through the Presents a comprehensive used. Effective inclusion of figures, Style is clear, resourceful accurately in the text
identification and summary
discussion of material resulting tables, plates (FTP), where and academic. and in the reference list.

requirements of the brief. of key themes. in clear, logical and original appropriate.
conclusions.
(Excellent

70-84% Directly relevant to title. Demonstrates an excellent Makes excellent use of Coherently articulated The presentational style & A well written A wide range of sources
Class I

knowledge/understanding of appropriate arguments and/or and logically structured.layout is correct for the type of answer with standard drawn upon.
Addresses the main theory and practice for FE3 theoretical models. An appropriate format is assignment. spelling and grammar. Sources well cited in the
assumptions of the title level through the Presents a comprehensive used. Effective inclusion of figures, Style is clear, and academic. text and in the reference
Quality)

and/or the requirements of identification and summary summary of material resulting in tables, plates (FTP), where list – with only minor
the brief. of key themes. clear, logical conclusions. appropriate. errors.
(Very Good

60-69% Generally addresses the Demonstrates a very good Uses appropriate arguments or Logically constructed in The presentational style & A clearly written answer A range of sources
Class II/i

title/brief and covers some knowledge/understanding of theoretical models. the main. An layout is correct for the type of with standard spelling and drawn upon.
key issues in sufficiently theory and practice for FE3 Clear and valid summary of the appropriate format is assignment. grammar. Style is clear, and Most sources cited
meaningful detail. level through the material. Presents clear, logical used. Inclusion of FTP, where academic. accurately in the text
identification and summary conclusions. appropriate. and in the reference list.
Quality)

of key themes.
50-59% Generally, addresses the Demonstrates a good Presents largely coherent For the most part The presentational style & Competently written with Relevant sources drawn
(Satisfactory (Good Quality)

title/brief but sometimes knowledge/understanding of arguments. coherently articulated layout is largely correct for the minor lapses in spelling and upon.
Class II/ii

considers irrelevant theory and practice for FE3 Valid summary of the material and logically structured. type of assignment. grammar. Style is readable, Some weaknesses in
issues. level through the although focus lacking in places. An acceptable format is Inclusion of FTP lacks and generally academic. referencing technique.
identification and summary Presents conclusions which are used. selectivity.
of some key issues. fairly clear and logical.
40-49% Some degree of Demonstrates an adequate Presents basic arguments, but Some attempt at The presentational style & Generally, competently Some academic sources
Class III

irrelevance to the knowledge/understanding of focus and consistency lacking in articulation and logical layout is largely correct for the
written although intermittent but overreliance on non-
title/brief. theory and practice for FE3 places. Some issues may lack structure but gaps in type of assignment. lapses in grammar and academic sources.
level. An attempt is made to clarity. coherence and Inappropriate use of FTP or spelling pose obstacles for
Superficial consideration identify and summaries key Presents conclusions which are progression. not used where clearly needed the reader. A number of errors in
Quality)

of the issues. themes. not always clear or logical. An acceptable format is to aid understanding. Style limits communication referencing technique.
35-39% Significant degree of Demonstrates weaknesses in Limited arguments, which lack used.
Poorly structured. For the type of assignment, the and is non-academic
Deficiencies in and
in spelling Limited sources and
FailBorderline

irrelevance to the
title/brief. Only the most
obvious issues are
addressed at a superficial
level and in unclear terms.
<34% Relevance to the title/brief
is intermittent or missing.
Fail
knowledge of theory and
practice for FE3 level, with
poor understanding of key
themes.
Demonstrates a lack of basic
knowledge of either theory
clarity in places.
Presents conclusions which are
neither clear nor logical.
Severely limited arguments.
Lacks clarity.
Lack of articulation. presentational style &/or grammar make reading poor referencing.
Format deficient. layout is lacking. difficult.
FTP ignored in text or not used Simplistic or repetitious
where clearly needed. style impairs clarity.
Style is not academic.
Unstructured. For the type of assignment, the Poorly written with An absence of sources
Lack of articulation. presentational style &/or numerous deficiencies in and poor referencing

The topic is reduced to its or practice for FE3 level, Conclusions presented are Format deficient layout is lacking. grammar, spelling and technique.
vaguest terms. with little evidence of sparse. FTP as above. expression.
understanding. Style is not academic.