ASSIGNMENT I – Consumer Behaviour Exercise

Dear Students

Please read the ‘Consumer Behaviour Exercise’ in your course pack to understand the task to
be performed in the exercise.

Submission Details:
1) As mentioned in the document, you have to submit a report (maximum 2 pages word/PDF
document). Formatting details: Times New Roman, Font Size 12, Line Spacing 1.
2) The submission should include an audio file of interview, if the respondent agrees.
Otherwise there must be types transcript of the interview.

Submission Deadline:
Date: 11:59 pm, 18th September, 2022

Submission Mode:
The class representative will create two folders for – a) Assignment Files, b) Transcript Files
on Google / One Drive where the submission time would be visible to the instructor.

In case of any problems / queries, please write back to me on the Teams platform or on my
email: gsaxena@imt.edu

Regards
Garima Saxena