Shampoo

APO 5
Hair Care Category in India
• SHAMPOOS​
• HAIR STYLING PRODUCT​

• HERBAL REMEDIES​
• HAIR DYES​
• HAIR OIL​
History of “SHAMPOO"​
• The word Shampoo is derived from the Hindi word ''Champi"​
• It all started during East India Company when they could not recall the word, Champi.
Hence, they started calling it Shampoo

Market Segmentation- SHAMPOO

• Cosmetic (Shine, Silky, Healthy)
• Anti-Dandruff
• Herbal
MARKETING MIX​

• Penetration
Price • Physiological

• Focus on Cosmetic
Product

• College Campus
Place

• Free Samples, Trials, Dorm to Dorm

Promotion

• College-going students
People

• Direct Purchase, On Order

Process

Physical
• Easy Availability, Needs Store
Environment
Sample Size

50 students in our college covering students from different

regions of India
• 10 Female Students (21-24)​
• 10 Female Students (25-30)​
• 10 Male Students (21-24)​
• 10 Male Students (25-30)​
Attributes Identification

Features Function Benefits

These agents coat the hair and keep it moisturised and By keeping the hair soft and moisturised it becomes
Conditioning agents soft easy to untangle and gives a glamorous look

These disperse and remove oily dirt particles from the This mixture is mainly responsible for cleaning. It
Combination of surfactants hair and scalp. This dirt is then washed out with water. results in healthy scalp and clear hair follicles 

Cosmetic Perfumes and pearlized agents which change the shade These cosmetic ingredients give the hair a pleasant
and smell of the scalp and hair fragrance and leave and may leave a desired colour
additives

The lather makes it easy to shampoo by easily

Lather formation enables the spread of shampoo all
Lather Formation over scalp and hair
spreading and also helps to easily remove it while
washing
Factors
• Ph level should be between 5-7​
• Ease of rinsing​
• Minimal skin or eye irritation​
• Repairing damaged hair ​
• Recommendations​
• Good biodegradability​
• Lathering​
• Pleasant fragrance​
• Low toxicity​
• No further damage to hair​​