Republic of the Philippines

DEPARTMENT OF EDUCATION
Region IV-A CALABARZON
DIVISION OF LAGUNA
BALIAN INTEGRATED NATIONAL HIGH SCHOOL
Balian, Pangil, Laguna
1st Summative Test in TLE-ICT-CCS9
Name: _______________________________ Score: _______ / 20
Grade & Section ________ Date: __________________
General Directions: Read carefully the following instructions given in every part of the exam and answer all the questions with full comprehension.
Multiple Choice. Choose the letter of the best answer. Write only the letter.
Mr. Antonio Cinco opens up his own furniture and sash factory business. He knows that his personal entrepreneurial characteristics are
insufficient to ensure the successful operation of the business that he has in mind. Your answers to the questions below will help in developing his
PECs.
1. What PECs must he possess if there are customers who complain about the quality of his product?
A. Hardworking B. Trustworthy C. Patience D. Versatile
2. Which of the following is NOT considered a characteristic of an entrepreneur?
A. Copes with failure B. Opportunity seeker C. Dependent D. Persistent
3. If he wants to ensure a profitable business, what characteristics will he maintain?
A. Commitment B. Goal oriented C. Futuristic D. Opportunity seeker
4. Mr. Cinco follows the advice of a friend to be flexible especially if he intends to open a furniture and sash factory business. What PECs have been
demonstrated by Mr. Cinco?
A. Open to feedback B. Reliable C. Persistent D. Self-confidence
5. He tells his best friend that he has a strong will and does not give up to find a solution to a business problem. What PEC has been demonstrated by
Mr. Cinco?
A. Hard work B. Risk-taker C. Persistence D. Self-confidence
6. As an entrepreneur, you must be firm, strong-willed, and stick to or follow your own belief.
A. Committed B. Persistent C. Reliable D. Self-confidence
7. The success of your business depends on how much time and effort you will spend on it.
A. Hardworking B. Trustworthy C. Patience D. Versatile
8. Everything in your business will have to be set clearly, organized, and planned depending on the goal you want to achieve.
A. Commitment B. Goal oriented C. Futuristic D. Opportunity seeker
9. A successful entrepreneur takes the initiative.
A. Has Initiative B. Patience C. Reliable D. Versatile
10. You must obtain useful feedback and advice from others.
A. Persistent B. Responds or is open to Feedback C. Risk-taker D. Dependent
11. You must have strong faith in your ability despite the problems that you will encounter along the way.
A. Self-confidence B. Committed C. Persistent D. Dependent
12. The goal for most successful business people is to build a secure job and stable income for themselves based on their own ability.
A. Profit-Oriented B. Self-Confident C. Goal-Setter D. Goal oriented
13. When you enter into the world of business, obviously, you are looking for income because you know that this will be your bread and butter not
only for you but also for your family.
A. Profit-Oriented B. Self-Confident C. Goal-Setter D. Goal oriented
14. When misfortunes happen, consider these as challenges and work them out, and set good alternatives.
A. Hard work B. Risk-taker C. Persistence D. Self-confidence
15. An entrepreneur must build a good reputation, possess the courage to do the right thing, do what you say, be patient, and be fair in dealing with
subordinates and customers.
A. Reliable and has Integrity B. Responds or is open to Feedback
C. Builds on Strengths D. Copes with Uncertainty
16. You must separate the money for your business from the amount that you need to spend for personal obligations and lifestyles.
A. Commitment B. Goal oriented C. Futuristic D. Opportunity seeker
17. Successful business people base their work on strengths.
A. Reliable and has Integrity B. Responds or is open to Feedback
C. Builds on Strengths D. Copes with Uncertainty
18. Pursue your vision to be a successful entrepreneur, you should know how to handle unusual events that may happen in the business which include
problems in managing the workers, problems with the delivery of goods and services, and problems with demand and production.
A. Reliable and has Integrity B. Responds or is open to Feedback
C. Builds on Strengths D. Copes with Uncertainty
19. To be a successful entrepreneur you must take into consideration that sales and production depend on your own standards.
A. Sets Own Standards B. Goal oriented C. Self-Confident D. Goal-Setter
20. Take time to listen to the advice, suggestions, and recommendations of fellow entrepreneurs.
A. Willing to listen B. Set own standards C. Builds on strength D. Committed
21. What is the relationship between a unique selling proposition and a value proposition?
A. a framework of each business industry B. meets your competitor’s needs wants
C. persuades another to exchange money for a product or service D. connected with only one particular thing
22. The following variables are to be considered in behavioral segmentation, except
A. perception B. brand concept C. reaction D. benefits
23. What is the function of the Value Proposition?
A. used to power up sales B. used to convince customers to purchase a particular product or service.
C. help customers’ buying habits D. provide value to your customers
24. Give an example of promotion using a Value Proposition and Unique Selling proposition.
A. with the slogan “Langhap Sarap” B. ordinary sari-sari store
C. multinational business D. fruit shake stand
25. ___________________ will determine possible customers in one locality.
A. Market design B. Market research C. Market strategy D. Market size
26. Geographic segmentation variables to consider are except:
A. Climate B. Gender C. Dominant ethnic group D. Culture
27. An intangible thing or product that cannot be touched but the customer can feel the fulfillment
A. Service Requirement B. Output Requirements C. Target Market D. Market Size
28. Behavioral Segmentation is divided according to customers’ behavior patterns as they interact with a company,
variables to consider are except;
A. Perceptions B. Knowledge C. Reaction d. Income
29. Tangible things or things that can be seen.
A. Service Requirement B. Output Requirements C. Target Market D. Market Size
30. Demographic Segmentation is divided based on consumer variables to consider except;
A. IncomeB. Lifestyle C. Education D. Ethnic group
31. This refers to how you sell your product or services to your customer.
A. Service Requirement B. Output Requirements C. Value Proposition D. Unique Selling Proposition
32. Some tips for the entrepreneur on how to create an effective unique selling proposition to the target customers are except;
A. Identify and rank the uniqueness of the product or service character B. Keep it Short and Simple (KISS)
C. Be very Specific D. Needs/opportunity
33. A sage in the market identification process that aims to determine the buyers with common needs and characteristics.
A. Market Targeting B. Market Research C. Market Strategy D. Market Size
34. It is like the size of the arena where the entrepreneurs will play their business.
A. Market Targeting B. Market Research C. Market Strategy D. Market Size
35. Psychological Segmentation is divided in terms of how customers think and believe variables to consider are except;
A. Needs and wants B. Attitudes C. Social class D. Knowledge
36. The following are examples of peoples’ basic needs, except:
A. Recreation B. Clothing C. Shelter D. Food
37. Which of the following should be considered first by a prospective entrepreneur in choosing the right location for his/her store?
A. Type of merchandise C. The access of the target customers
B. The attractiveness of the store layout D. The prevailing prices of goods in the area
38. Hanny plans to put a Digi-print studio in their locality. Which of the following will help him determine his plan for a successful setup of his
business?
A. Survey of consumer associations C. Checking for a similar business to avoid competition
B. Getting feedback on the quality of service D. Conduct a SWOT analysis
39. Paul studies the population in his immediate community. He is doing this to –
A. identify he would be “suki”. C. predict his biggest buyer.
B. select his favorite customers. D. determine whom to sell his product or service.
40. When an entrepreneur improves and alters products to make them more appealing to target consumers, he/she is doing an ________ of the
product.
A. alteration B. invention C. innovation D. improvisation
41. Business ideas may also be generated by examining what goods and services are sold outside the community.
A. Examine present and future needs B. Examine the existing goods and services
C. Examine how the needs are being satisfied D. Examine the available resources around you.
42. A measurement that determines how happy customers are with a company's products, services, and capabilities.
A. Examine present and future needs B. Examine the existing goods and services
C. Examine how the needs are being satisfied D. Examine the available resources around you.
43. A method for identifying and analyzing internal strengths and weaknesses and external opportunities and threats that shape current and future
operations and help develop strategic goals.
A. SWOT Analysis B. SOWT Analysis C. STOW Analysis D. All of the above
44. Defined as a process of gathering, analyzing, and dispensing information for tactical or strategic purposes.
A. Environmental scanning B. Business Idea C. SWOT Analysis D. Generating Ideas for Business
45. Observe what materials or skills are available in abundance in your area.
A. Examine present and future needs B. Examine the existing goods and services
C. Examine how the needs are being satisfied D. Examine the available resources around you.
46. It is the act or process of trying to get or win something.
A. RivalryB. Competition C. Competitors D. Consumers
47. The ones that pay cash in exchange for your goods and services.
A. Buyers B. Substitute C. New entrant D. Supplier
48. One that serves the same purpose as another product in the market.
A. Buyers B. Substitute C. New entrant D. Supplier
49. The one that provides something that is needed in business operations such as office supplies and equipment
A. Buyers B. Substitute C. New entrant D. Supplier
50. Companies or businesses that have the ability to penetrate or enter into a particular industry.
A. Buyers B. Substitute C. New entrant D. Supplier

Prepared by:
TLE - ICT Teacher
Parent’s Signature: ____________________
Date Received: _______________________