ANSWER KEY

8 Marketing D
a4 b3 c2 d7 e5 fl g6
Vocabulary

a
Across Down
D
2 withdrawn
3 delay
1 share 2 agency 4 regard
5 free 3 range 5 sure
6 need 4 budget 6 available
7 cycle 5 figures

m
7 retail
9 aim 8 costs
10 sales 9 ads
11 sell 3 in
4 for
I] 5 it
2a 3b 4b Sc 6a 7c Be 6 .I

a
Language review 7 a
8 do
9 .I
2 Why 10 you
3 How much
4 How many 9 Planning
5 Who

a
6 Which
Vocabulary
7 How long
8 What 2 a schedule should be crossed out
D
b8 C1 d6 e5 f7 g2 h4
3 information should be crossed out
4 a profit should be crossed out

D
2 Would you like to talk. to our Marketing Manager?
I]
2 to decrease should be crossed out
3 Do they spend a lot on advertising? 3 to implement should be crossed out
4 Where did they advertise their new range? 4 to keep within should be crossed out
5 Did you meet your sales targets?
6 Were you expecting better sales figures?
D
2 reschedule (the) meeting
7 Have you read my quarterly sales report? 3 finished (my sales) report

m
8 How often do you write a report? 4 do research
5 stick to (the) budget
b3 c8 e2 f4 h5

a
d1 g6 Language review

a
Writing
Sample answer a5 bl cl d8 e9
f4 g6 h3 i2
Dear Mr Rijsbergen,
Many thanks for your enquiry of 2nd June.
D
3 We intend to launch a new product range
Please find enclosed our current catalogue, which next summer.
contains detailed information about all our healthy food 4 We hope to beat our competitors before long.
and drink products. 5 We expect to open three new subsidiaries next year.
6 We intend to open a new sales office in Bratislava.

D
We also enclose a leaflet about Fontaine, our leading
brand of spring water. Fontaine is a lightly sparkling Sample answers
natural spring water with no calories which offers real 1 leaving for Geneva
benefits. We are particularly proud that the medical 2 coming back
authorities of our country have already recommended it 3 giving a talk
for consumption in hospitals and school restaurants. 4 preparing for a meeting
Please let us know if you would like one of our Writing
representatives to visit you and pre ent you with a sample
of all our best-selling soft drinks. a
a That is why
We look forward to hearing from you.
b For instance
With best wishes, c In addition
[your name]

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