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Franchising: presentation today!

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SMARTPHONE
Reli Maria L. Barillo, MBA

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FRANCHISING BA 403

FRANCHISOR MANAGEMENT
5 185K 100
topics followers members
INTRODUCTION:
A franchisor like any other business owner, must determine goals and objective
to achieve results in order for the franchise to survive. A franchise system was
not last long unless the franchisor plays the central role in guiding the
Topic Highlights organization.

FRANCHISOR MANAGEMENT LEADERSHIP QUALITY CONTROL ORGANIZING STRATEGIC PROCESS

TOPIC SLIDE POSTS

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 1m
Should we do starbucks
hunting for a whole day?
FRANCHISOR MANAGEMENT
1

mystarbucks To guide franchise network, the franchisor

// Put your picture here //
A Starbucks franchise will have the same
objectives as the company as a whole: to build
a close relationship with local people.
must have more than just legal authority.
The franchisor will not be able to control
franchisees merely by pointing to a line in
a franchising agreement and demanding
rigid compliance. Carefully developed
programs to motivate franchisees and gain
their cooperation in achieving the
franchise system objectives and need to
be established and implemented.

@mystarbuc
ks
 1m
BEING A SUCCESSFUL FRANCHISOR
First is managerial ability, a franchise entrepreneur needs the
ability to conceptualize, organize, and manage a business.
Entrepreneurs typically tend to work harder and take greater risk
than the person working as an employee in someone else
businesses. They tend to have high motivation to achieve,
versatility, self-confidence, and a sense of adventure. A business
opportunity is genuine when new businesses open up or when
existing providers are ineffective in providing a product or service
that meets customer wants and needs. A Genuine opportunity
requires that people express economic or market need for the
proposed product or service. With hard work an entrepreneur can
be successful.
 1m
FRANCHISOR DEVELOPMENT PROCESS
1 The strategic development is focused around
the vision of the franchisor, plus the products
and services that the franchisor will provide.
The franchisor needs to actually write down the
vision, goals, and objectives to be accomplished
by the franchise organization.
FINANCIAL AND
2 HUMAN RESOURCES
Administrative development is centered on the
The financial section is concerned with
organization of the business, necessary finances
how much money it takes to start the
and required human resources. The organization is headquarters franchise system while
generally divided into two major functions: (1) the human resource management
section is focused around the staffing
franchise sales (2) and operations management. and human resources needed to run the
franchisor business.
 1m
FRANCHISING IS A TWO-WAY STREET
The most important ingredient for success of a franchise system is the
interdependence between franchisor and franchisee. The franchisor develops
the profitable way to produce, sell, or distribute a product and must monitor or
oversee every unit within the franchise system. On the other hand, the
franchisee, look for a limited risk entrepreneurial opportunity, desired a
business venture that can be managed effectively, efficiently and profitably.
The franchisor is responsible for each unit in the franchisee system. The
system itself is no longer than its weakest link. To achieve effective, efficient,
and profitable results requires control at many levels and the controls must be
balanced by incentive to and receives support from the franchisees.
Characteristics of a successful franchise or would typically include a high
degree of managerial ability, extensive knowledge of competition and market
conditions, keen sensitively to operating cost and quality control and ability to
motivate people.
 1m
FRANCHISING IS A TWO-WAY STREET
The franchisor of a rapidly growing franchise system has to cope with the day-
to-day problems of being in business while keeping a constant a on new
development and the intended growth plans for the system. Identifying and
defining the market niche is the fundamental steps for the franchisor to
develop a competitive advantage in providing the product or service to
customer. The second task is designing the product or service to meet the
wants, needs, and expectations of the targeted customers. Their task involves
problems and challenges associated with growth seeking franchises, opening
franchise unit , increasing sales and facing seemingly endless operational
problems associated with product , purchasing , collections , payable , and
delivery. The fourth step is the implementation phase of state acquiring the
financial and human resources necessary to implement the plan course of
development of the franchise system including recruitment , selection , training
, and supervising the grand openings of the first franchise units.
 1m
FRANCHISING IS A TWO-WAY STREET

Fifth is the operational system of the prototype units,

warehouse, and distribution systems must be carefully
examined to ensure that the policies and procedures are
followed. Lastly, the organizational culture can be critical
factor in developing an aura of success and can have profound
impacts on the behavior of franchisees and employees in
franchise system.
1m

FRANCHISE ENTREPRENEUR AS A MANAGER

Each franchise or in some way an entrepreneur and each

entrepreneur is to some degree an innovator. A franchisor, as
innovator, is seeking to find newer or better way to meet the
customers’ needs. The ultimate test is customer satisfaction. If
the customer is not satisfied, the business will open it the fail.
The franchisor must develop an efficient method of identifying
and assembling necessary supplies and materials, provide
operational methods for efficiently reducing or assembling the
product and service, and determine effective methods of selling
or delivering the product and service to the customers.
 1m

SET PRIORITIES FOR STRATEGIC DECISIONS

FOR
Six desired or targeted outcomes can generate balance decisions, manage
risk, and build an effective communication networks within the franchise
system. The strategic priorities are as follows
• build a franchise system and its infrastructure to establish and maintain
high performance at the home office as well as corporate and franchisee
locations.
• Be state-of-the-art in products and services
• Seek to gain and maintain market share with quality service to customer
• Continually improve processes and procedures to ensure efficiency,
standards of quality, and strong financial return.
 1m

SET PRIORITIES FOR STRATEGIC DECISIONS

FOR

• Develop a competent and committed workforce within

corporation and build a supportive environment and identifies
for franchisees.
• Position the franchise system for the long term by a defying
issues and trends that may provide opportunities or produce
threats to the franchisee.
FRANCHISING BA 403

STRATEGIC PROCESS IS
CIRCULAR
Successful strategy execution is a dynamic
process. It begins as a set of agreements among
the home office, more per units, and franchises
about markets, revenues, products, growth rate,
and so on. The rest is execution. Without
execution the initiative dies. Collectively, the
franchise systems with accurate and current
information about what trends are taking place
relevant to the strategy. What resource
commitments need to change, and what actions
are required at the home office, corporate units,
and franchise units.

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