HTM 2252

Refresh from last class

• The narrow the research question is, the
more specific the objectives will be and the
higher the chance to find the right answer!
 What are the eating habits of expatriates
working and living in Malaysia?
What do you mean or include behind
the expression eating habits ?
Food preference (type of cuisine ? or dish?)
Frequency of food preference consumption (detect
dissonance)
Food intake (how many time you eat per day)
What are the things you would Type of food consumed (rice? Meat?)
try to study ? Meal structure (3 course meal? 2 course meal?)
Meal sequence (Starter before main course?)
Flavor acceptance
 What are the eating habits of expatriates working and
living in Malaysia?
What are the eating habits do you have to study ?
Actual eating habits
Transitional eating habits
Native eating habits
Local eating habits

VS
VS VS

VS
VS

VS

VS

VS VS

NATIVE EH TRANSITIONAL EH ACTUAL EH LOCAL EH

 Target?
• What are the eating habits of expatriates
working and living in Malaysia?
– Who is your target?
– Same Nationalities ?
– Same income level ?
– Which local eating habits are compared ?

NATIVE EH TRANSITIONAL EH ACTUAL EH LOCAL EH

 Is this research question narrow
enough?
• What are the eating habits of expatriates
working and living in Malaysia?
 What do you mean or include behind the What are the eating habits you have to study
expression eating habits ? ?
Actual eating habits
Food preference (type of cuisine ? or dish?) Transitional eating habits
Frequency of food preference consumption Native eating habits
(detect dissonance) Local eating habits
Food intake (how many time you eat per day)
Type of food consumed (rice? Meat?)
Meal structure (3 course meal? 2 course meal?)
Meal sequence (Starter before main course?)
Flavor acceptance
Food temporality
Consumption of local food item
Who is your target ?
- minimum length of stay ?
- Same Nationalities ?
- Same income level ?
- Which local eating habits are compared ?