I T ’ S ALL ABOUT RESEARCH

QUESTIONS
HTM 2252

Prepared by Dr. Christy & Pierre-Louis

 W HAT IS RESEARCH ?

 Research is about answering interesting

questions with accurate tool and valid data
 T HE 4- STEPS OF RESEARCH

Research
Objectives Tools Analysis
Questions
 R ESEARCH ….
 What does it mean by “research?”
 The word RESEARCH means "finding out" or
"discovery", by use of systematic effort, information to
answer something you want to know.
 If I ask you …
 Can you find it?

 How would you react?

 You will ask… FIND WHAT?
IT MEANS THAT THE ONLY WAY TO FIND
SOMETHING, IS TO KNOW WHAT YOU ARE
LOOKING FOR.
 R ESEARCH ….
 If I ask you….

 Can you find my keys?

 What would you ask?

 Can you find my car keys?

 Now, what would you say?

THE MORE SPECIFIC A RESEARCH

QUESTION IS, THE EASIER IT IS TO
ANSWER IT.
D EVELOPING RESEARCH QUESTIONS

 What is an area of interest?

RESTAURANT
MARKETING
STRATEGY What ?

STAFF How?
MANAGEMENT

Who?

FOOD AND
CREATIVITY
P RACTICE TIME 
A RE THOSE RESEARCH QUESTIONS ?

 Can I understand the questions?

 Does my question make sense ?

 “What is the correlation between sensorial pre-requisite

in the creative process and the mind mapping of flavor
optimal combination ?”
A RE THOSE RESEARCH QUESTIONS ?

 Does my question reflect what I have in mind ?

 Is what you wrote, what you really want to know ?

 What influence chef creativity?

 What I want to know is :

 “ I want to know how their education has influenced

their creativity ?”
C AN THE QUESTION BE ANSWERED ?

 “ How education influence chef’s creativity ?”

 Social environment (family, friends, relatives, neighbor etc)

 School (subject taught ? Quality of the teaching ?

Personality/experience of lecturers ?

 Training (the type of restaurant ? The personality of your mentor?

Your duties?)
 B UT ……..

 TO STUDY ALL THESE INFLUENCES, HOW LONG

COULD IT TAKE ?

 HOW MANY CHEF SHALL YOU STUDY TO BE ALLOWED

TO GIVE AN ANSWER ?

 TO GIVE AN ACCURATE (TRUE, VALID, CORRECT)

 TO GIVE A “UNIVERSSAL (TRUE FOR ANY CHEF IN THE

WORLD, FOR ANY TYPE OF RESTAURANT)

“ How Hospitality education influence chef’s creativity ?”

R EFRESH … IF YOU CAN REMEMBER

 What marketing strategies does the Coca-

Cola company currently apply?
 What is the Coca-Cola company's future
marketing plan?
 What marketing strategies has the Coca-Cola
company used in the past?
CAN YOU REPHRASE THE QUESTIONS YOU HAD
IN MIND INTO RESEARCH QUESTION?

 A good research question is small yet specific

Research List of what you

Questions want to know
 Research
Objectives Tools Analysis
Question

WHAT YOU ARE USE THE DATA

LOOKING FOR = HELP YOU FIND AN ANSWER
TO GIVE AN
THE QUESTION ANSWER(S) TO
YOU TRY TO WHICH ASPECT OF HOSPITALITY MY RQ
ANSWER EDUCATION DO YOU EXPLORE ? WHAT
DO YOU NEED TO ANSWER THE Most of the chefs
“ How Hospitality QUESTION? said that their
education influence hospitality
chef’s creativity ?” education has
influenced their
creativity by …….
 Research is about building an
accurate tool to collect valid
data to find the right answer(s)
to an interesting question