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Product Requirements
Version 1
Month/year

Target Release

Product Manager

Engineering Lead

Designer
Document status [draft] [pending review by engineering] [finalised]

Background

ObjectiveBackground

Problem

Value Proposition

Release phases

Goals and Success criteria

Use cases

Solution overview

High level user experience

Key features and releases

User stories and requirements per release

Out of scope

Questions and decision tracker

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Background
General summary of the product initiative, how you arrived and any general context a reader may need to understand..

Objectives
Provide a summary of the product initiative objectives, problems being solved, the drivers behind it and what you hope to
achieve.
Example:
- Increase mobile product adoption by 20% over the next 6 months

Problem
Describe the problem/s being solved for your customers. Describe any internal problems being solved for your business.
You can talk about the problem in different ways:
- Gaps in the existing product
- How it is difficult for customers/users to do certain things
- How business value or growth is limited or challenging

Internal business problems solved:

- Process efficiency
- Cost savings

Value Proposition
What benefit/ value will this be delivering to customers? What edge do you have over competitors?
A value proposition is a simple statement that summarizes why a customer would choose your product or service.
Read more here

We help [X] do [Y] by doing [Z]

Release phases
Outline any phases/ versions relevant to launching the product. Think about the value proposition of each phase and how
launch plans can leverage these. Detailed releases are documented later on.

Phase 1:
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Phase 2:

Phase 3:

Goals and Success criteria

What should this product initiative achieve? What does a successful product look like?

Use cases
What are some of the most important ways in which a customer will use the product?
- People Who wants to buy Electricity Online
- People who wants to recharge airtime and Data
- People who wants to

Solution overview
Describe how the capabilities/ features of the product will solve the problems described above.

High level user experience

How customers will discover, access and interact with the product.

Designs/ flows
Refer to any mockups, concepts, storyboards, user journey flows, low fidelity designs.
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Competition overview
Summarize key findings from competition analysis. Link to any detailed competitive research. Indicate how this product
positions itself against the competition.

Key features and releases

Provide an organized list of features, with priorities if relevant. Discuss what you’re not building (or saving for a future
release) if relevant.

User stories and requirements per release

Feature User Story Release 1 Release 2 Release 3

requirements requirements requirements

Downloading
and installation
of the app
As a [user], I want to create Allow user to create
Setting up and an account with [x] so that I account using social
account creation can access [x] media profiles such as:

Allow password reset

Allow account recovery
Send verification email
upon creating account

Out of scope
Be clear about the boundaries of the initiative and what is and isn’t in scope.

Questions and decision tracker

Keep track of any open questions and decisions that need to be made. Some decisions have tradeoffs - document these
here so people know that the discussions have happened and there is awareness of the tradeoffs.

Date Question/ Decision Answer

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