Writing workshop

Presented by:
Dr. Anuja Shukla
 Agenda

Topics Time Allotted

Business Writing 10
Articulation 10
Principles of writing 10
Art of writing well 10
Activity 1 10
Assessment and feedback 40
Total 90

https://www.youtube.com/watch?v=PgeJj7B5mb0&ab_channe
l=LintPockets
 Business writing
• Business writing is a type of writing that is used in a professional
setting.
• It is a purposeful piece of writing that conveys relevant information to
the reader in a clear, concise, and effective manner.
• It includes client proposals, reports, memos, emails, and notices.
• Proficiency in business writing is a critical aspect of effective
communication in the workplace.
 Articulation
• Articulation is being able to express your ideas in a clear and concise
manner, the skill to choose apt words to lend more clarity to your
thoughts
• It’s a unique combination of command over language, a rich vocabulary
and appropriate choice of words and phrases.
• Articulation is Professionalism, which is is simply the ability to speak
words clearly and effectively.

Ability to convert simple statements into

High Impact Business Writing
 Principles of writing
• The Transaction
• Simplicity
• Clutter
• Style
• The Audience
• Words
• Usage
 Introduction to report writing

Business Report
“an organised presentation of information to a specific audience for the
purpose of helping an organisation achieve an objective” (Bowman &
Branchaw, 1988, p. 12).

A business report aims to:

• Examine how an organisation can achieve an objective
• Highlight a problem and suggest a solution
• Offer information, interpretation (e.g. product surveys), analysis and
recommendations
 Types of Business reports

Informal reports
• letter or memo format
• minimal use of headings and visual aids
• personal pronouns and contractions
• a length from a few paragraphs up to five pages
• content primarily for internal audiences

Formal reports
• a more standard format organised into separate sections
• front and back matter (sections) along with the body of the report
• a greater number of headings (including subheadings) and visual aids
• third person pronouns and no contractions or slang
• a length from five pages to several hundred
• content designed for internal and/or external audiences
 Structure of report
Title page Clearly describes what the report is about.

Abstract or Approximately 200 words. States the problem, how it was investigated, what was found, and what the
Executive summary findings mean.

Table of contents A list of the major and minor sections of the report.

Sets the scene and gives some background information about the topic. States the aim/purpose of the
Introduction
investigation and outlines of the sections in the body of the report.

Organised into sections: what was investigated, how it was investigated it, what was found (evidence),
Main body
and interpretations.

Summary, what the report achieved – did it meet its aims, the significance of the findings and a
Conclusion
discussion and interpretation of the findings.

Recommendations What is recommended as a course of action following the conclusion?

References A list of all the sources you used.

Any information (graphs, charts, tables or other data) referred to in your report but not included in the
Appendices
body.
 Date-28/08/2021
• Participants (present) (Absent)
Anuja
ABC
XYZ
• Key issues/discussions/points discussed
• The marketing team (name, designation) will conduct a survey on
travellers and submit the findings by 15 october 2021.
• Customer service team (specify) will call the previous customers and
inquire about future plans by next meeting.
• Agenda for next meeting-Next meeting will be held on 5 Sept 2021.
Art of writing well

To make others understand the deliverables

To get expected work done
To cut through the noise/ clutter
It makes our thoughts easy to understand
Saves time during meetings
Avoids miscommunication
Cuts out verbosity
Demonstrates leadership skills
Can open doors to new opportunities
Practice
Practice
 Activity
• You are working as a manager at an Ecommerce company. Write an email to
your team for informing them to follow covid-19 protocols while delivering
goods to consumer

• OR

• You are working as a manager at an Ecommerce company. A customer has

raised complaint about the wrong product delivered. Write an reply email to
the customer.

• Note- Don’t write your name- use, ABC

• Google form link-https://forms.gle/ofhFzzcD9SFTiuuq9

 Tips to remember while writing
• Be direct in writing
• Clarity of purpose
• Clarity of thought
• Convey accurate information
• Correct grammar and sentence structure
• Read and revise
• Practice is the key
• Empathise, appreciate and be inclusive
 Barriers
• Limited vocabulary
• Long and winding sentences
• Avoid jargons
• Avoid verbosity
• Write-Read-Improvise
Keep your instructions clear
 Writing is hard work. A clear sentence is no
accident. Very few sentences come out right the
first time, or even the third time. Remember this in
moments of despair. If you find that writing is hard,
it’s because it is hard.

William Zinsser
 References
• Additional study material: LEADERSHIP LAB: The Craft of Writing Effectively
• https://www.youtube.com/watch?v=vtIzMaLkCaM&ab_channel=UChicagoSocialSciences
• Onwriting well-Willian Zinsser
• http://richardcolby.net/writ2000/wp-content/uploads/2017/09/On-Writing-Well-30th-Anniversa-Zinsser-
William.pdf
• https://www.amazon.in/Writing-Well-Classic-Guide-Nonfiction/dp/0063026600/ref=pd_lpo_14_t_0/258-4963185-
4408441?_encoding=UTF8&pd_rd_i=0063026600&pd_rd_r=3e039076-fa25-4297-a2ec-
4d1d017c3716&pd_rd_w=kQ7vb&pd_rd_wg=n75fG&pf_rd_p=a7dd040e-e2ee-4403-a8f2-
0c2b23692d55&pf_rd_r=PK6P6FN1GE6T4RNGBE0P&psc=1&refRID=PK6P6FN1GE6T4RNGBE0P

• https://library.unimelb.edu.au/__data/assets/pdf_file/0005/1924160/Business_Reports.pdf
• https://www.deakin.edu.au/students/studying/study-support/academic-skills/report-writing
• https://www.deakin.edu.au/students/studying/study-support/academic-skills/responding-to-feedback
• https://www.deakin.edu.au/students/studying/study-support/academic-skills/academic-style
• https://sumankher.com/2020/06/29/9-rock-solid-tips-on-how-to-become-articulate/#WHAT_IS_ARTICULATION

• Music link : https://www.youtube.com/watch?v=ooOSTEouYCs&ab_channel=OCBRelaxMusic

• Youtube video: https://www.youtube.com/watch?v=Ct-lOOUqmyY&t=1s&ab_channel=NowI%27veSeenEverything
• Pic credits:https://dezains.com/personal-ideas-customised-diary-with-pen.html
 Doubts?
All the Best!

Use of video is for study purpose. No intend to harm anyone or copywright issues.
https://www.youtube.com/watch?v=Z9Gw9dIJGiA&t=86s&ab_channel=upGrad_Gmba