Professional Documents
Culture Documents
communication
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First, What is Business Writing?
Business Writing
Business writing
is workplace
writing, which is
Workplace Writing a form of
technical
writing.
Technical Writing
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Workplace Writing
Workplace writing is generally “persuasive” writing:
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General Business Tip . . .
Generally, it is an expected
and common business
practice to keep
photocopies / hard (paper)
copies of any
communication you send to
another person regarding
any business matter.
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How to Create Effective
Technical or Workplace Writings:
1. Focus on the purpose of your writing
2. Focus on your readers (Audience)
3. Satisfy document requirements (Documentation style; visuals;
data)
4. Get to the point (Concise, uncluttered sentences)
5. Provide accurate information (Research)
6. Express yourself clearly (Grammar; Proofreading)
7. Format your pages carefully (be neat and leave white space)
8. Manage your time efficiently (Meet deadlines)
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Formatting a . . .
Business
Memo
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What should you know about Business
Memos? They . . .
• are used within an organization
• usually are informal in style
• normally function as a non-sensitive communication
• are short and to-the-point
• have a business tone / no slang or jokes
• do not require a salutation (formal greeting)
• do not have a complimentary closing as does a
business letter (END)
• have a format very different from a business letter
• may address one person or a group of individuals
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Memo Sample
College of Business Administration Business Communication
Memorandum Headings/ routing
To: CBA Students information Executive Summary or
From: Dale Coattail
Introduction
Structure
The typical memo is only 2 or 3 paragraphs and fits on one page. The first paragraph summarizes the gist of the whole memo, then the main points are
covered in the same order they were previewed. Again, this memo provides an example of the typical structure.
Language Use
A memo is often less formal than a letter, but should still be written with a businesslike tone. You can be friendly, but not cute. Your professional image
depends on perfect spelling and grammar, but you can usually get away with a few "down home" expressions. Edit for wordiness and get directly to the
point. Use language to communicate your ideas effectively and efficiently. (END)
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?
Formatting a . . .
Business Report
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What is a “Business Report”?
• A business report is a technical report
designed to persuade readers.
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Why create Business Reports?
• In a global society, the ability to report findings and
develop expansion plans and propose solutions to
business-related problems gives company’s a
strategic advantage in world markets.
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Regardless of what you write, Consider this
Triangle . . .
Writer Audience
(your ethics, morals,
(the passions, interests, or
skill set
and Plans to use characteristics of the ones
Subject
(the logic you will present
-- your topic or message) 13
Formal Business Report Format
General Sections of a long Business Formal Report:
• Title Page
• List of Tables and Illustrations
• Letter of Transmittal
• Synopsis / Executive Summary / Abstract
• Table of Contents
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COMPLETENESS
Business message is complete when it
contains all facts the reader or listener needs
for the reaction you desire.
As you strive for completeness, keep the
following guidelines in mind;
Provide all necessary information
Answer all questions asked
Give something extra when desirable
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COMPLETENESS
• Answer all questions that are asked
• Give something extra when desirable
• Check for five Ws & one H
– Who
– What
– When
– Where
– Why and
– How
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Provide All Necessary Information
Answering the five W’s helps make messages clear:
Who, What, When, Where, and Why.
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Eliminate Wordy Expressions
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Include Only Relevant Material
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• Concise: We appreciate your confidence.
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Exercise
• Find single word substitutes for the phrases:
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Exercise
• Rewrite the following by omitting articles, trite
(worn out) expressions, wordy sentences and
repetitions:
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Exercise –contd.
• At this time I am writing to you to enclose the post paid
appointment for the purpose of arranging a convenient time
when we might get-together for a personal interview.
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Exercise –contd.
• Will you ship us sometime, any time during
the month of October , or even November if
you are rushed , for November will suit us just
as well , in fact a little bit better , 300 of the
regular three and a half inch blue arm bands
with white sewn letter in the middle .
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CONSIDERATION
Consideration means preparing every
message with the message receivers in mind;
try to put yourself in their place.
• You are considerate
• you do not lose your temper
• you do not accuse and you do not charge
them without facts
• the thoughtful consideration is also called
“you-attitude”.
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CONSIDERATION
• Focus on YOU instead of I & WE
• Show reader benefit & interest
• Emphasize on positive & pleasant
• Apply integrity & ethics
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Focus on “You” Instead of “I” or “We”
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Show Audience Benefit or Interest in the
Receiver
Reader may react positively when benefits are
shown them. Benefits must meet recipients:
– needs
– address their concerns, or
– offer them rewards
• Most important they must be perceived as
benefits by the receivers.
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Ex.- Write with a ‘you ‘ attitude , it shows
consideration
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Ex -Avoid negative – unpleasant words to
show consideration
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Ex : Show reader benefit or interest
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CONCRETENESS
Communicating concretely means being specific,
definite, and vivid rather than vague and general.
Often it means using donatives (direct, explicit, often
dictionary based) rather than connotative words (ideas
or notions suggested by or associated with a word or
phrase)
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CONCRETENESS
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Use Specific Facts and Figures
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Example
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Put Action in Your Verbs
Verbs can activate other words and help
make your sentences alive, more vigorous.
Use active rather than passive verbs.
Put action in your verbs rather than nouns
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Example
• Passive : The memo was sent by the manager
Active:
• Passive: The scientist discovered the formula.
Active:
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Choose Vivid, Image-Building Words
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Ex- Rewrite the following in concrete form
as the sentences are too general and
vague
• Our product has won several prizes.
• These brakes stop a car within a short
distance.
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Ex: Put action into the words by using active
instead of passive voice
• Tests were made by us.
• A full report will be sent to you by the
supervisor.
• Mr. Singh will give consideration to the
report…
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Ex : Use vivid image building words –
adjectives and adverbs , and use less of
abstract nouns
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CLARITY
Getting the meaning from your head to the
head of your reader (accurately) is the
purpose of clarity.
Of course you know it is not simple. We all
carry around our own unique interpretations,
ideas, experiences associated with words.
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CLARITY
• Choose short , familiar & conversational
words
• Construct effective sentences and paragraphs
by unity of idea and sequencing
• Achieve appropriate readability by using
formal & informal language
• Include examples, illustrations & visual aids
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Choose precise, concrete and familiar
words
Unfamiliar:
After our perusal of pertinent data, the conclusion
is that a lucrative market exists for the subject
property.
Familiar:
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Construct Effective Sentences and
Paragraphs
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COURTESY
attitude.
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COURTESY
The following are suggestions for generating a
courteous tone;
•Be sincere , tactful, thoughtful and appreciative
•Omit expressions that hurt , irritate, or insult
•Grant apologies graciously
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Be Sincerely Tactful, Thoughtful, and
Appreciative
Though few people are intentionally abrupt or
blunt, these negative traits are a common cause
of discourtesy.
Tactless, Blunt More Tactful
Stupid letter; I can’t It’s my
understand any of it. understanding…
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Sexist Terms: “Man” words
• Freshman
New student, Entering student
• Manpower
Workers, Employees
• Man-made
Constructed, Manufactured, Built
• Chairman
Chairperson, Chair
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Singular pronouns
• Anyone who comes to the class late will get
his grade reduced.
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Names
• Treat each gender with respect.
Examples:
• Ted Aprill and Ruth
Ted and Ruth Aprill
• Mrs Aprill and Ted
Ms. Aprill and Mr. Aprill
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Titles
• Mr.
• Miss
• Mrs.
• Ms
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Ex : Show courtesy by avoiding tactless & blunt
language
• Your letter is not clear at all:
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Ex : Use gender friendly substitutes
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CORRECTNESS
At the core of correctness is proper grammar,
punctuation, and spelling.
However a message may be perfect
grammatically and mechanically but still insult
or lose a customer.
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CORRECTNESS
• Use the right level of language
• Check accuracy of facts, figures and words
• Maintain acceptable writing mechanics
• Choose non discriminatory language
• Use parallel language
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The right level of language, accuracy, and
acceptable mechanics
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Use the Right Level of Language
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Summary
• What is Business writing?
• Types?
• 7 Cs of Communication
– COMPLETENESS
– CONCISENESS
– CONSIDERATION
– CLARITY
– CONCRETENESS
– COURTESY
– CORRECTNESS
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