12 Key Topics (Pitch & Business Plan) 1. The “Problem” 2. The “Solution” 3. Value Proposition 4. The Market & Opportunity 5. How the Product works 6. Sales, Distribution and Revenue Model 7. Technology / Unique Selling Proposition (USP) 8. Competition 9. Team 10. Financials Projections 11. Funding strategy and needs 12. Timeline and call to action Who Got Funded?