Long: Hello everyone, welcome to the presentation of group 3 about Apple's Swot

model.
Our team members include: tên mọi người
In this section, we will discuss the factors that helped Apple become a tech giant
via the Swot matrix.
First, let's learn about the letter S - Strengths, it is the factor due to which
companies grow and capture their market share.
Strengths:
1. Technologically Advanced
Apple has always been ahead of its competitors in terms of technology. Features
like Airdrop and Siri are only two of the most prominent ones that have always
attracted buyers.
If we recall, the concept of a good quality camera in a mobile phone was
initiated by Apple and later adopted by its competitors.
2. Diverse Product Range
Diversification is essential for any company to grow by filling the market gap.
Over the years, Apple has worked on its product range.
Although initially, its products were very specific and only computer-related,
later they diversified their product range by including iPods, iPhones,
Macbooks, Desktops, Smartwatches, and much more.
Apple also has an extensive product range of electronic accessories such as
wireless headphones, Airtags, iPhone cases, etc.
3. Increase in Apple Services
Apple has put its focus on enhancing its services. In the first quarter of 2022,
Apple generated almost 19 percent of its revenue by providing its services.
This thick contribution of services to the annual revenue was due to the services
such as Apple Care, Apple Card, and Apple TV that it offered.
4. Design and quality
Quality is one thing that many people are not willing to compromise on, and
Apple knows how to satisfy its users in terms of quality. Apple (thêm từ and khi
đưa vào slide) makes sure that they produce a high-quality product using
 modern and innovative techniques. This is why you will never see an Apple user
complaining about its quality.
For that very reason, there are many Apple service programs to ensure high
quality and customer satisfaction.

5. Customer loyalty
Any company which has a loyal customer base is considered very lucky.
Unfortunately, Apple is one of those companies which has loyal customers. As a
result, Apple users are often labeled with “Once an Apple user, Always an
Apple user” which is correct in most cases.
Long: Next, Nghia will give a presentation about weaknesses
Nghĩa: Well, Let's come to the next element which is the Weakness
Weaknesses
1. Not enough digital advertising and marketing

Unlike most top brands and companies, Apple spends much less on its digital advertising.
If you give it a thought, you’d realize that there are almost no Tv advertisements, or social
media advertisements of Apple compared to other brands such as Samsung and Huawei.

2. Limited designs in phones

Although Apple upgrades each model of their iPhone by adding new features to them,
many iPhone users have a problem with the lack of variety when it comes to the
design of the iPhone.

3. High prices of products

Apple products may be the best in the market, but not everyone can afford them due to
their high prices. So many potential customers switch to its substitutes.

4. Allegations of tracking the exact location of users

Apple was accused of revealing the exact location of its users with the help of its
tracking mechanisms. Although it was never proved that Apple was misusing the
information of its users, to counter this allegation, Apple introduced an option for its
users to keep their location private.

5. Reliance on iPhone
The majority of the revenue earned by Apple is through the sales of the iPhone
although it has worked on diversifying products.

Nghĩa: So Trang, Can you explain to me about the letter O and T?

Trang: of course. The next letter O is Oppotunities

Opportunities
1. Production of eco-friendly products

Global warming and climate change are the top two most significant challenges faced
by the world currently, and a lot of work is being done to mitigate them.

The production of eco-friendly products will not only benefit the environment. It also
will portray a positive image of the company, which can help in increasing the sales of
Apple products in the future.

2. Use of virtual reality

Although virtual reality is usually associated with entertainment purposes, Apple can
use virtual reality for its marketing purposes. For example, Apple can hold its events
virtually to get people more involved.

3. Dependence on technology

Over the years, the reliance on technology has increased across the globe. As a result,
the number of people using smart devices increases day by day, providing Apple with
an excellent opportunity to increase its market share by expanding its customer base.

4. Globalization

The world has now transformed into a global village. Globalization and improved
means of communication and transportation enable customers to purchase and receive
products directly from reputable companies concisely. This provides an opportunity
for Apple to make customers across the globe and increase their revenue.

The last letter is T which means Threats.

Threats
1. Tariffs imposed by the US on China

The US has imposed high tariffs on China, due to which the cost of imports from
China has increased. This will increase Apple’s production cost, increasing the prices
of its products.

2. Competition
 Increasing competition makes Apple a tough time with upcoming technologically
advanced products from Google, Samsung, and Huawei. Therefore, Apple has to strive
hard to remain the market leader in this challenging scenario.

3. Technological change

The world is experiencing technological change rapidly due to which existing

technology gets outdated very quickly. Therefore, to maintain its position in the
market and stay relevant, Apple has to adopt new trends and technology.

4. Outburst of Covid-19

Due to the Coronavirus outbreak in China, Apple faced significant disruption in its
supply chain. As a result, Apple had to bear heavy losses. One of the immediate losses
which were incurred by Apple was the loss of $100 billion in the stock value due to
the late launch of the iPhone 12.

Although currently, the situation seems in control, you never know if an increase in
the Covid cases in China can result in lockdowns again, making Apple suffer
financially.

Trang: Hiển, can you summarize today's parts?

Hiển: OK
This SWOT pattern analysis provides a clear picture of the strengths and weaknesses of
Apple and what threats it has to face. Meanwhile, it also tells us about the present
opportunities for Apple to avail today for a better tomorrow.

Through this SWOT analysis, we can see evidence that Apple is in a reasonably good
position since the strengths and opportunities outweigh the weaknesses and threats that
the company faces.

Well, above is all the presentation of our team 3 about Apple's Swot matrix - the most
valuable brand in the world. Thanks for listening.