ANALYSIS OF

TOURISM INDUSTRY

SHIBANI SENGUPTA RITESH BHOGLE AMAN DHIMAN YAGNESH SONARA ANIKET ASHOK GAWANDE
Tourism Sector of India
Tourism, as part of the service sector in India, is one
of the key drivers of growth in the economy. As of
2018, tourism contributed to 9.2% of India’s GDP.

Through initiatives like Incredible India! And Athiti

Devo Bhava, over the last decade, the Indian
government has been trying to attract foreign tourists
to visit the country.

During the ongoing Covid-19 pandemic, tourism and

hospitality was one of the harshest hit sectors, as fear
of infection spread rapidly. However, the concept of
“Staycation” at luxurious hotels in the same city, saw
some traction in urban cities.
 Pre-COVID(2019) Post-COVID(2019)

In India, there are 144 million direct Tourism industry has witnessed 75%
beneficiary of tourism industry drop in business in covid time

30% of the tourism industry was affiliated Indian Hotel and tourism industry had
with small entreprises bearedloss of 1.3 lacs crore due to
covid

Indian ranked 10th among 185 countries in

India ranked 35th among group of 185
world tourism Organization
countries by world tourism Organization
Foreign arrival was 10.30 million before
covid & growth rate projected was 3% year
on year bases International companies occupies 47%
of tourism & hospitality sector in india
Arrival fees used to increase at 5% rate in which wil grow to 53% by 2029
india

Arrival through e-tourist visa was 2.68

million
 Competitor’s Analysis

MakeMyTrip Thomas Cook

Thomas Cook (India) Ltd is a travel and financial
In India's online travel industry, MakeMyTrip is a services company.
pioneer. MakeMyTrip was founded in 2000 by Deep The business divisions of the company includes:
Kalra with the goal of providing instant bookings and a • Travel
wide range of options to Indian travellers. With more • Corporate Travel Management
and more Indians initiating to transact online with • Foreign Exchange
IRCTC and new opportunities with the advent of low-
cost carriers, MakeMyTrip offered travelers the ▪ Revenue: Rs 6,936 Cr
convenience of booking travel online with a few clicks. ▪ Market Cap: 2,255 Cr.
▪ Sales Growth (3Yrs): 2.71 %
Mahindra Holidays & Resorts India Ltd
Mahindra Holidays & Resorts India Ltd. (MHRIL),a subsidiary of
the Mahindra Group's Leisure and Hospitality sector, provides
exceptional family vacations largely through vacation ownership
memberships, and brings to the industry principles such as
reliability, trust, and customer satisfaction.

▪ Revenue: Rs 2,400 Cr
▪ Market Cap: 3,184 Cr.
▪ Sales Growth (3Yrs): 11.80 %
 TravelGuru
TravelGuru is the 9th Largest Travel Company in
India.
Travelguru’s current product offering consists
of airline tickets, hotel rooms, vacation packages and
cruises. The Company will shortly be expanding
services to offer a wide array of travel-related
services including car rentals.
Yatra Online Pvt Ltd
Yatra Online Pvt Ltd, based in Gurgaon, India, operates the
website Yatra.com. It is one of India's leading online travel
companies. In India's Top 10 Travel Companies, the company
is ranked fifth. As a leading platform of accommodation
options, Yatra provides real-time bookings for more
than 83,000 hotels in India and over 800,000 hotels around
the world
Govt Initiatives: Improve Tourism

i. Detailed operational guidelines for Covid safety and hygiene

has been prepared.
ii. The Ministry has developed an initiative called SAATHI
(System for Assessment, Awareness & Training for
Hospitality Industry)
iii. Recognition of Travel Agents, Tour Operators, Tourist
Transport Operators by the Ministry of Tourism has been
extended automatically by six months.
iv. The Ministry had launched the Dekho Apna Desh(DAD)
initiative.
 Our Suggestion to the Government

Provide a tax holiday to all MSMEs, including travel and tourism companies, till the end of
financial year 2021-22. If necessary, this can later be extended to the next financial year.

Extend the RBI loan moratorium from three months to twelve months, while ceasing the
classification of loans as NPAs during this period. This will support many travel and tourism
companies that are suffering a big drop in business

India has only 14 tourism promotion offices abroad, located in countries which are its principal
sources of revenue. That is a small number and while some more can be set up, countries can
afford only a finite number of overseas offices