Market Demographics

Table 1 Demographic Profile of San Fernando City

San Fernando City        

Age 18-20, 21-23, 24-26, 27-29, 30-32, 33-35, 36 & above

Gender Male and Female

Education Primary, Secondary, Tertiary, Vocational, Post-Graduate,

Post- Doctoral

Social Status Student, Employed, Self-Employed, Unemployed

Religion Catholic, Born-Again, Iglesia Ni Cristo, Seven Day

Adventist, Protestant, etc.

Nationality Filipino

This shows the demographic profile of San Fernando City.

Demographic Segmentation
We, the proponents divided the market into groups based on their age, gender,
education attainment civil status, and social status as the variables to determine easily the
suitable services we offer.
Marketing Strategies
Market Strategy
Our strategy is based on providing excellent service to our markets. The emphasis will
be on maintaining quality and forging a distinct identity in the local market. In the location, a
combination of local media and local store marketing programs will be used. Local store
marketing is the most effective, followed by print advertisements. When a concentration of
stores is established in a market, broader media will be investigated. However, we believe that
the best form of advertising is still "buzz." We will be the talk of the town by providing a fun and
energetic environment, unbeatable quality at an affordable price, and a clean and friendly
restaurant

Promotion Strategy
Promotion is used by the management to communicate with each other about their
products and services to convince them to buy and visit it. We, the proponents decided to use
the following media to promote our business.
 Printed
-flyers, taurpaulins

Figure 1 Flyers
 Social Network
- Facebook, Instagram and Twitter
( We are working at our own page at Facebook, we’re on its way on launching It thru
updating everyone’s FB posts)