Key Issues:

 Gradual decline on profitability

 High employee turnover
 Disability to expand
 Better strategies of competitors than Cirque Du Soleil
 Lack of human resource practices
 Increased rate of industry saturation

Goals:

 Creating a unique context that captivates viewer’s attention

 Establishing mega entertainment complexes
 Implementing diversification strategies
 Setting an international footstep
 Maintaining a perpetual position in the industry