Future of creator economy

Regardless of the fact that it’s been only a decade since the creator
economy has started, 30 million individuals around the world contemplate
themselves as creators. It’s not an out-of-the-box idea to monetize the
digital content, although the 2020 pandemic escalated its reach to a whole
new level as people started using these platforms for various reasons,
boredom being top of them. Since then, the market size for creator
economy has immensely elevated from a mere $1.7 billion in 2016 to
roughly $14 billion in 2021. It definitely shows some strong signs of
advancement in the coming future. Aside from that, here are some
predictions that are being postulated that are expected to be seen in 2022
and the coming years:

More celebrities will be becoming creators: With the massive

rise in the popularity of creator community, more and more
celebrities are developing an interest to try their luck in this
industry as well.

Merchandise creating its own class: Creators have used their

popularity in a very smart way and that really seems to be
working its magic over the audiences. Who doesn’t want to
wear their favorite creator’s merch? Absolutely no one! This
merch business is expected to gain a lot of popularity in a very
small span of time.

Brands are getting attracted towards becoming a creator: Big

brands like zomato and swiggy, are trying their hands on the
creator business which is being speculated to increase in the
near future.

Workshops: The creators whose work is followed by a large

number of audience for their skills can arrange workshops.
Getting an opportunity to learn things from your most admired
creator is something nobody would want to miss. This is
another trend that is definitely going to get popular in the near
future.

WFH magic: Due to the pandemic and the whole ‘work from
home’ schedule, the creators have had a lot of creative ideas
which we should be expecting to see in coming future.

Short videos are the top class attention grabber: With the
introduction of instagram reels and then YouTube shorts, the
audience has multiplied in numbers. And it’s a no brainer to
guess the reason – time. This generation and the coming one is
definitely going to be high on energy but low on patience and
these short videos are offering them exactly that.

Music, podcasts, short films and more: Apart from content

creation, the creators have started trying out their hands on
something more personal like podcasts or music. They are
trying different ways to connect with their audience and also to
increase their reach. Short films are also a small step for those
creators who have a bollywood dream. These short films can be
a way to get noticed in the film industry.
Collaborations: This is not at all a new concept but the ways it’s
done are changing now. Collaborating with stars, NGOs,
Channels, and more. A lot of interesting collaborations are
being expected to be seen in the coming years.