J.W.

Arnold, CAE, Fellow PRSA

Entrepreneurial, Results-Driven Association Executive, PR & Marketing Strategist

Miami-Fort Lauderdale Area

1K followers 500+ connections

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American Guild of Organists - National Headquarters

American Guild of Organists - National Headquarters

University of Auckland

University of Auckland

Company Website

Company WebsiteExternal link

About

Results-driven, entrepreneurial executive with more than 20 years of experience working with
national and international 501(c)3 and 501(c)6 philanthropic, membership and trade associations.
Extensive track record planning successful and profitable trade shows and conventions, professional
development programming, membership recruitment and retention initiatives, and industry
communications campaigns. Dynamic leader, comfortable both advising volunteer board members
and mentoring junior team members.

Skills & Strengths:

ASAE Certified Association Executive | Leadership of Virtual Teams & Offices | Management of
Multimillion Dollar Budgets & Contracts | Government & Public Affairs Background | Exceptional
Presentation & Public Speaking Skills | Creation of Successful Diversity, Equity & Inclusion Initiatives

Articles by J.W.

Pride Tragedy Offers Reminder for Communicators, Activists

By J.W. Arnold, CAE, Fellow PRSA

Jun 24, 2021

Three New Year’s Resolutions Consultants Should Make…and Keep

By J.W. Arnold, CAE, Fellow PRSA

Dec 26, 2018

Move Over Millennials: Gen Z is Here!

By J.W. Arnold, CAE, Fellow PRSA

Jul 30, 2018

Activity

Congratulations Sophia E. Haney, AWMA® ! So proud to see your hard work pay off.

Congratulations Sophia E. Haney, AWMA® ! So proud to see your hard work pay off.

Liked by J.W. Arnold, CAE, Fellow PRSA

What a treat it was to participate on a panel last evening with the man who taught me the principles
of public relations at the University of Georgia…

What a treat it was to participate on a panel last evening with the man who taught me the principles
of public relations at the University of Georgia…

Liked by J.W. Arnold, CAE, Fellow PRSA

I was very excited to learn that the New England Council’s Board of Directors voted unanimously to
elect me as one of its four new Directors. I have…

I was very excited to learn that the New England Council’s Board of Directors voted unanimously to
elect me as one of its four new Directors. I have…

Liked by J.W. Arnold, CAE, Fellow PRSA

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Experience

American Guild of Organists - National Headquarters Graphic

Senior Marketing Communications Consultant

American Guild of Organists - National Headquarters

May 2022 - Present6 months

New City, New York, United States

PRDC Graphic
President / Executive Director

PRDC

Jun 1999 - Present23 years 5 months

Washington, DC / South Florida

• Built award-winning association management, PR and marketing firm with offices in Washington,
DC and South Florida

• Managed both virtual organizations and in-office teams, including all client development, account
management, administrative and creative functions

• High-profile regional, national and international clients, including: White House Visitor Center and
Historical Association, National Academy of Education, National Musical Arts, North American
Association for Environmental…

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Tony's Latest, Window Media (South Florida Blade, 411 Magazine), SFGN (SFGN.com, Mirror
Magazine) Graphic

Freelance Journalist and Editor

Tony's Latest, Window Media (South Florida Blade, 411 Magazine), SFGN (SFGN.com, Mirror
Magazine)

Mar 2005 - Present17 years 8 months

Miami-Fort Lauderdale DMA / South Florida

• Freelance arts & entertainment writer, editor and critic for leading regional LGBT news and
entertainment outlets

• Editor of "Tony's Latest," theater and performing arts newsletter focusing on South Florida, New
York City and major regional markets

• Interviewed and profiled entertainers including Liza Minelli, William Shatner, Andy Cohen, Kathy
Griffin, Dolly Parton, Betty White, Lesley Jordan, Nichele Nichols, The Pointer Sisters, Lady Gaga and
Michael Feinstein

• Authored…

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U.S. Marine Band Graphic

Public Affairs Specialist

U.S. Marine Band

Mar 1995 - Jun 19994 years 4 months

Washington, DC

• Coordinated publicity and marketing for two 50-concert national tours

• Planned and supervised Band’s year-long bicentennial celebration in 1998, including

internationally-televised events at the White House and Kennedy Center with President and

Mrs. Clinton and the release of critically-acclaimed 10-disc historical recording collection

• Awarded National Defense Service and Good Conduct medals, Meritorious Unit Commendation

• Honorably Discharged from U.S. Marine Corps in…

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U.S. Representative Marilyn Lloyd Graphic

Press Secretary and Legislative Assistant

U.S. Representative Marilyn Lloyd

Apr 1993 - Jan 19951 year 10 months

Washington, DC

• Oversaw local media and all constituent communications for 10-term Congresswoman

• Advised Congresswoman on international trade, intellectual property, health care and

banking/financial services issues

• Communicated complex policy issues related to Congresswoman’s role as Chair of Armed

Services Committee’s NATO Panel and Science, Space & Technology Energy Subcommittee

• Wrote speeches and managed all national media appearances

Education

University of AucklandUniversity of Auckland Graphic

University of Auckland

Graduate degree

1991 - 1991

Activities and Societies: University Cricket Team

• Studied as recipient of Rotary International Ambassadorial Fellowship

• Speaker at Rotary conferences and meetings in New Zealand, Australia and Fiji

• Completed public relations internship with Inkster Communications, promoting key consumer
brands

Central Methodist UniversityCentral Methodist University Graphic

Central Methodist University

Bachelors degree in Educationsumma cum laude

1986 - 1990

• Valedictorian and Selecman Outstanding Senior

• President, Omicron Delta Kappa National Honor Society

Marceline High School Graphic

Marceline High School

High SchoolCollege/University Preparatory and Advanced High School/Secondary Diploma

Program3.97 GPA - Valedictorian

1982 - 1986

Licenses & Certifications

Diversity, Equity and Inclusion in the Workplace Certificate Graphic

Diversity, Equity and Inclusion in the Workplace Certificate

University of South Florida Muma College of Business

Issued May 2021

Certified Nonprofit Professional (CNP) Graphic

Certified Nonprofit Professional (CNP)

Nonprofit Leadership Alliance

Issued Feb 2021

See credentialExternal link

Certified Association Executive (CAE) Graphic

Certified Association Executive (CAE)

ASAE: The Center for Association Leadership

Issued Aug 2020

See credentialExternal link

Certificate in Hospitality & Tourism Management Graphic

Certificate in Hospitality & Tourism Management

Florida Atlantic University

Issued Apr 2020

Certificate in Association Management Graphic

Certificate in Association Management

ASAE: The Center for Association Leadership

Issued Jan 2020

Fellow, PRSA Graphic

Fellow, PRSA

Public Relations Society of America (PRSA)

Issued Oct 2015

Accreditation in Public Relations (PR) Graphic

Accreditation in Public Relations (PR)

Public Relations Society of America (PRSA)

Issued Jan 2015

See credentialExternal link

Honors & Awards

SPJ Sunshine State Awards, First Place - Arts Criticism

Society of Professional Journalists, Florida PRO Chapter

Aug 2014

Winner of the 2014 SPJ Sunshine State Award for Arts Criticism for reviews of Florida Grand Opera,
Broward Stage Door Theatre and Miami City Ballet.
Bernays Awards, First Place - Collateral

Gold Coast Public Relations Council, Boca Raton, FL

Jan 2013

Awarded the 2013 Bernays Award for Outstanding Collateral by the Gold Coast Public Relations
Council for the Marine Barracks, Washington Friday Evening Parade Program.

Thoth Award - Events and Observances

National Capital Chapter, Public Relations Society of America

Sep 1999

The Marine Band Public Affairs Team was awarded a 1999 Thoth Award by the National Capital
Chapter of PRSA for the Marine Band Bicentennial Celebration, a year-long celebration that included
nationally-televised events at the White House and Kennedy Center with President and Mrs. Clinton,
the release of a 10-disc historical recording retrospective and special educational and public
outreach initiatives.

Organizations

Social Media Marketing Society

Member

Mar 2019 - Present

• Online membership community for marketing and strategic communications professionals,

dedicated to sharing education, training and best practices in social media marketing.

• Completed advanced training in online reviews and response, content marketing and creation,
Facebook advertising and groups and best practices in social media editorial management.

Non-Profit Leadership Lab

Member

Jan 2018 - Present

• Online community devoted to training and networking opportunities for non-profit organization
executives and consultants.

Public Relations Society of America College of Fellows

Fellow PRSA

Jul 2016 - Present

• Membership is one of the highest personal and professional recognitions within the society

• Fellows are eligible for consideration after 20 years of professional activity and after
demonstrating superior professional capacity, advancement of the profession, contributions to the
community through service and leadership, and service as a role model in the profession and
community

• Membership is based on rigorous criteria, including more than 30 professional and personal
references and…

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Public Relations Society of America Independent Practitioners Alliance

National Chair

Jan 2016 - Present

• Responsible for all professional training programming and networking opportunities for national
network of solo public relations practitioners

• Speaker at 2015 and 2016 International Conferences, 2015 Western and Southeast Region
Conferences, 2016 Western, Northeast and North Pacific Conferences

• Spearheaded first IPA national billing/rates survey in 8 years

South Florida International Press Club

President, Secretary, Board Member

Jan 2011 - Mar 2016

• Booked speakers for monthly luncheon meetings

• Organized official club exchanges with National Press Club in Washington, DC

• Oversaw club's scholarship program for aspiring journalists

• Judge, 2013 Los Angeles Press Club Awards – entertainment & online reporting categories

Rotary Club of Washington, DC

President, President-Elect, Secretary, Board Member

Sep 2002 - Dec 2011

• President of 250-member Rotary Club

• Coordinated weekly luncheon programming, service projects and monthly networking events

• Responsible for $450,000 annual budget

• Supervised one FTE employee and two PT contract employees

• Oversaw club diplomatic relations program with resident foreign ambassadors

Rotary International

Regional Public Image Coordinator

Jul 2007 - Jun 2011

• Responsible for international service organization’s grassroots media relations efforts in major East
Coast markets, including New York, Boston, Philadelphia, Washington, Atlanta and Miami

• Guided application process and recommended media buys for more than $1.5 million in Rotary
International public relations grants to clubs and districts across East Coast

• Consulted on organization’s global advertising and public image campaigns

Recommendations received

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Vivien Li

“J.W. is an excellent leader with strong communication and interpersonal skills. It was a pleasure to
work with him!”

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More activity by J.W.

Thank you for the opportunity to serve again at the NSC! It has been a great year and half with so
much accomplished. The interagency produced an…

Thank you for the opportunity to serve again at the NSC! It has been a great year and half with so
much accomplished. The interagency produced an…

Liked by J.W. Arnold, CAE, Fellow PRSA

I’m proud to work for a company that values “no surprises”’communication. https://lnkd.in/gx4JEBJi

I’m proud to work for a company that values “no surprises”’communication. https://lnkd.in/gx4JEBJi

Liked by J.W. Arnold, CAE, Fellow PRSA

One of the biggest challenges for hybrid and virtual organizations moving forward....

One of the biggest challenges for hybrid and virtual organizations moving forward....

Shared by J.W. Arnold, CAE, Fellow PRSA

How did Rudy Giuliani go from being a media-savvy mayor to being so truly awful at it?
#mediarelations #news #interviewpreparation…

How did Rudy Giuliani go from being a media-savvy mayor to being so truly awful at it?
#mediarelations #news #interviewpreparation…

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What's your organization's TikTok strategy? Despite ongoing concerns about data security, this is a
game changer for social media.

What's your organization's TikTok strategy? Despite ongoing concerns about data security, this is a
game changer for social media.

Shared by J.W. Arnold, CAE, Fellow PRSA

The statistic that is not highlighted: "the number of young workers who feel that someone
encourages their development at work has dropped 12 points,…

The statistic that is not highlighted: "the number of young workers who feel that someone
encourages their development at work has dropped 12 points,…

Shared by J.W. Arnold, CAE, Fellow PRSA

⏰👀 Not long now! Join us for amazing speakers, sunshine and networking on the Gold Coast!
Can't come in person? We've got you with online tickets…

⏰👀 Not long now! Join us for amazing speakers, sunshine and networking on the Gold Coast!
Can't come in person? We've got you with online tickets…

Liked by J.W. Arnold, CAE, Fellow PRSA

Looking forward to moderating this session with the great Mark Weiner!

Looking forward to moderating this session with the great Mark Weiner!

Liked by J.W. Arnold, CAE, Fellow PRSA

Please consider running for the board for PRSA-NCC! I've been a member for 15 years and served as
president, treasurer, and board member, and it was…

Please consider running for the board for PRSA-NCC! I've been a member for 15 years and served as
president, treasurer, and board member, and it was…

Liked by J.W. Arnold, CAE, Fellow PRSA