LAST NAME, FIRST NAME SCORE DEDUCTION SPECIFICS

NAME: Santiago, Irish Joy C.

SUBJECT and CODE (E.G. MANMGT1- ACC): MANMGT1-ACD
12 0 Err:508

Instructions: Read and understand the cases given below and answer by doing the following:
1. Place your answer inside the green box. Make sure the term to be typed is the same with what is given to avoid errors when checking your answers. Excel is case sensitive. It will be better if you
will copy-paste from the given choices to avoid errors.
2. After typing or pasting your answer, explain your answer basing on the learning materials uploaded or from the lecture made. No need to specify the page from the online reading reference or the
minute from the recorded video created.
3. If your answer from the green box is correct, I will proceed reading the explanation. Correct answers from the green box and from the explanation box will be a scored a maximum of 5 points.
Less than 5 points will be given if there are issues related to the explanation. If your answer from the green box is wrong, I will no longer proceed checking the explanation and will instantly be
scored 2 points. If you have an explanation but there is no answer from the green box, vice-versa, there will be no score alloted (zero point)
4. Please do not do anything with sheet 2, I will be using the page for checking your answers
5. When saving and sending the file, please change the file name and follow the format LAST NAME, FIRST NAME
6. The deductions to be applied if applicable- LATE- MINUS 10, NOT FOLLOWING INSTRUCTIONS-MINUS 5, INSUFFICIENT EXPLANATION-MINUS 2
7. SEND THE FILE IN EXCEL FORMAT, OTHER FORMATS WILL NOT BE CONSIDERED

According to a national survey ABS-CBN is the leading network in the Explanation: If their plan is going to be successful, the strategy being conducted is the
country. The network strives to main its position in the market. Mobile Defense strategy. Mobile defense strategy is when companies consider other
MOBILE DEFENSE According to their marketing head, they will start showing lifestyle market segments and consider diversification strategy. In this case the network company
shows to target other viewers who have interest in cooking, home are planning on targeting viewers who have certain interests in cooking, home

1 improvement and basic carpentry. Currently, most of their shows target improvement and basic carpentry, which are genres or topics that they have yet to
produce. By doing so, they would be performing Market Defense Strategy.
POSITION DEFENSE don’t target the planned topics. If it is going to be successful and
MOBILE DEFENSE makes them maintain their position, what leader strategy is being
FLANKING DEFENSE
conducted?
CONTRACTION DEFENSE
PRE EMPTIVE DEFENSE
COUNTER OFFENSIVE DEFENSE
Hagendaz one of the leading brand of ice cream in the world. In Explanation: Contraction Defense is performed when one market is vulnerable to certain
achieving the current position that they have, they had been offering factors, then the company will redirect its resources elsewhere. In this case, the Asian
CONTRACTION DEFENSE hundreds of ice cream flavors considering authenticity and high quality. market is vulenerable to price sensitivity, making the ice cream company avoid their
2 Since they are aiming for high quality they have to sell their ice cream market to avoid risks and instead focus on the current markets that they are serving now.
POSITION DEFENSE at high price. In their recent research, they had found out that most
MOBILE DEFENSE
Asian countries are price sensitive making them shy away from the
FLANKING DEFENSE
country. What leader strategy is being practiced by Hagendaz in the
country?
CONTRACTION DEFENSE
PRE EMPTIVE DEFENSE
COUNTER OFFENSIVE DEFENSE
Magnolia is a company that had been out compete by Selecta in the Explanation: The strategy they are considering to perform is the flank attack because
Philippines. To stay in the competition, it has been suggested that the they plan on diversifying into the beverage industry. Since they are aware that Selecta
company will be creating beverages because their current competitor has yet to release beverages, they would be attacking the market leader's blind spot or
FLANK ATTACK has not released any product related to beverage yet. If the suggestion their flank
will be considered by Magnolia, what market challenger strategy is
going to be considered?
3
FRONTAL ATTACK
FLANK ATTACK
ENCIRCLEMENT ATTACK
BYPASS ATTACK
GUERILLA ATTACK
Close-up is known in the country as a substitute brand if Colgate is not Explanation: The action taken here is frontal attack. Since Close-up is following
available or if the customer is going to have a brand switching. One of strategies performed by Colgate, the appropriate attack here was Frontal attack.
Colgate’s saleable variation is their whitening toothpaste. What Close- Despite the brand following Colgate's strategies, they have a clear and distinctive
FRONTAL ATTACK
up did is they have also released a whitening toothpaste but the advantage from the market leader. Close-up's whitening toothpaste has a more instant
difference is the customer will be experiencing instant whitening effect. effect compared to Colgate.
4
What market challenger action is going to make Colgate re strategize?
FRONTAL ATTACK
FLANK ATTACK
ENCIRCLEMENT ATTACK
BYPASS ATTACK
GUERILLA ATTACK
Private brands are very appealing to those who are price sensitive and Explanation: Private brands are imiating the product of leading brands but maintains
not brand conscious. Most of the staple products nowadays are being their own quality and have distinct difference from the leading brands. SM Bonus may
sold in specific stores following private branding. For example is the have released staple product but there is a distinct difference in quality compared to
brand SM bonus, it has products like ketchup, mayonnaise, soy sauce, leading brands. For example, the laundry detergent from SM Bonus does not have the
IMITATOR same lasting fragrance effect as brands like Wings or Ariel.
fish sauce, laundry detergent and more that makes the brand battle
with the existing well-known brands in the market. What market
follower strategy does a private label brand follow in relation to stable
5 brands?
COUNTERFEITER
CLONER
IMITATOR
ADAPTER
Company ABC is a manufacturing company producing sardines. One Explanation: Company ABC has an advantage when it comes to their packaging and
of their strength as a company is maintaining their process up to date their packaging costs. Since they are able to lessen their packaging costs thanks to them
by availing the latest technology. One of the technology that they had invesitng in new technology, they are able to lessen the unit costs of their products
purchased was turning scrap packaging into a brand new packaging making them a more favoreable brand to their market and increasing entry barrier
POTENTIAL ENTRANTS
that makes them save cost in their packaging cost. What factor set by against new companies.
Porter will make it difficult for other companies to invest in the same
business?
6
POTENTIAL ENTRANTS
BUYER POWER
SUPPLIER POWER
THREAT OF SUBSTITUTES
SEGMENT RIVALRY
To increase barrier entries of the market leader there is a need to Explanation: Instead of intensifying product differentiation, there are a few more
intesify product differentiation. TRUE OR FALSE? Explain your answer important factors to focus on to increase barrier entries. Focusing on brand loyalty and
investing in marketing or research will make it harder for new entrants to penetrate the
industry as these barriers will put leading companies at an advantage.
0

7
1
0
When the advertisement of the company has been the reason for Explanation: Share of heart isn't necessarily the only reason why customers are
purchase, there had been share of heart by customers. TRUE OR influenced to purchase a product. A lot of customers are driven by other certain factors
FALSE? Explain your answer apart from being influnced by emotional resonance. Such as features shown in the ad, or
simply purchasing it because of the model or celebrity advertising the product
0

8
1
0
NAME: Santiago, Irish Joy C.
ANSWER KEYS INTERPRETATION
STUDENT'S ANSWERS
1 MOBILE DEFENSE 1 WRONG CORRECT
2 CONTRACTION DEFENSE 2 WRONG WRONG
3 FLANK ATTACK 3 WRONG T/F
4 FRONTAL ATTACK 4 WRONG
5 IMITATOR 5 WRONG
6 POTENTIAL ENTRANTS 6 WRONG
7 0 7 CORRECT
8 0 8 CORRECT
9 Err:509 9 Err:509
 FINAL SCORE

SCORE 12
0 0
6 12

12

DEDUCTIONS: SPECIFICS
LATE ON TIME
TYPING CORRECT
SAVING FILE CORRECT
OTHERS
IE
0