Carlos Sánchez Criado

Advertising
With capitalism comes advertising, a very and aggressive kind of advertising. Since artisans
started selling their products, a way of achieving it was by yelling on the street how good their
products were louder than the other sellers. Nowadays, technology has made way to our lives,
and with it, new methods of announcing products.

On the first text, advertising is referred to with excitement, highlighting how technology has
improved it and how it has made it all more affordable, as well as more creative. By adding
technologies, billboards can be interactive and not only simple pieces of papers sticked
together. It has been proved that moving images are more striking than pictures, and most
times, the product does not always have to be on screen. A simple mention gets the job done.

On the other hand, the second text focuses on the negative side of advertising, with it just
being a mere buzz, something that calls the eye simply for the fact of being new. It even hints
that with technologies, advertising methods have become more and more damaging for the
environment. It is true that the energy consumption rises with the use of big screens, but that
does not mean it has to be bad, especially when there are low-energy consuming screens that
decrease the ecological footprint.

In my honest opinion, advertising is not that important nowadays. If people want something,
they simply buy, or at most, make some sort of research to find out which brand is better. That
is why companies have to be more and more creative, because seeing a perfume on a billboard
is not as exciting as it might have been 50 or 60 years ago.

Article
Coruña is a well-known city for its relationship with the sea, mainly due to its proximity to it.
Most of its museums are dedicated to the sea, there is an aquarium, and there are even stories
and myths with their own space inside the city. However, my favorite buildings have nothing to
do with the sea.

“La Casa del Hombre” (The House of Mankind), or “Museo Domus” is the closest thing Coruña
has to a Museum of Natural Sciences. Inaugurated in 1995, this building displays a different
array of expositions to its visitors. Mainly focus on how the human body works, there are also
different activities that mix science and physics with biology and nature lessons. The best thing
of it all, the entirety of the museum is interactive, and honestly, very fun and entertaining,
specially when visited with children. Everything from a real size figure of the all-time tallest
man, a human-scale size ant hill or a game in which two people, using their power of
concentration, must move a metallic ball towards their opponent. I have been visiting this
place since I was a child, and with each visit, a smile is drawn in my face, as If I was a child once
again.
Another very important and fairly recent museum for Coruña is the called “MUNCYT”, or
“Museo Nacional de Ciencia y Tecnología” (National Museum of Science and Technology).
Opened in 2012, this building focuses on showing how technology works, with and special part
dedicated to Spanish inventions, such as the Citröen 5CV, the first car ever produced in mass in
Spain. Just like “Domus”, this museum is fully interactive and what differentiates it from other
museums is its articles, their uniqueness, as it is the cabin of a Boeing 747, more specifically
the one in which the world-famous painting “El Guernica” travelled all the way back from New
York to Madrid.

Both museums are fairly cheap, less than 10€ each, with even free days every now and then.
With no doubt, two experiences that any tourist should miss when visiting Coruña.