Professional Documents
Culture Documents
RESEARCH
Key points
The current findings indicate that differences RPDWs would like more information about how to RPDWs report experiencing real trauma
between full and removable partial denture care for their removable partial dentures and would (emotional and physical) from when they lose a
wearers (RPDWs) relate to their remaining natural follow information/advice from their dentist when tooth and are told they need a partial denture
teeth and their desire to protect these to avoid given. through to getting the new partial denture.
the need for full dentures.
Abstract
Introduction Due to a rising prevalence of removable partial denture (RPD) use, there is an unmet need to explore the
psychological impact on patient wellbeing.
Aim To assess the psychological effects of consumers losing teeth and receiving partial dentures to better manage
their needs.
Design Four market research surveys, undertaken on behalf of GlaxoSmithKline Consumer Healthcare, are described.
Setting Surveys were conducted across the US, Japan, Malaysia, Colombia, Brazil, Poland and Italy.
Materials and methods Quantitative/qualitative methods were used to gain knowledge regarding patients’
experiences living with partial dentures.
Results In a global market research survey involving 3,952 RPD wearers (RPDWs), 54% said that losing teeth was
difficult to accept, 40% were concerned about their appearance, 32% were embarrassed about wearing dentures and
62% wished that more oral care education was available when they were younger. In another survey of >1,000 RPDWs,
self-esteem was negatively impacted in 51% of respondents and 57% reported anxiety around dental visits.
Conclusions Global market research confirmed that RPDWs can have emotional and practical needs that are not well
understood/documented by dental healthcare professionals (HCPs). Consumer research can enhance understanding
of patients’ needs by dental HCPs and provide suggestions about how they may address them.
Canada
Brazil
Australia
USA
Argentina
Mexico
Philippines
Germany
GB
Spain
Poland
Russia
China
Japan
KSA
epidemiological studies by deepening
knowledge around patient behaviours,
further supporting product innovation and
development. Consequently, market research
surveys provide critical information that can
help inform healthcare professionals (HCPs) minutes’ duration), either online or face to subjects with full dentures in either the upper
about the potential needs of their patients. face; all interviews were conducted using the or lower mouth.
This publication reports market research same questionnaire. Online interviews were
data collected and funded by GlaxoSmithKline undertaken among people 40–75 years of age Survey two: market research consumer
Consumer Healthcare (GSKCH) from four in the US and Japan, whereas face-to-face survey and analysis – US
surveys among denture wearers. Quantitative interviews were undertaken among people This national survey was conducted on
and qualitative methods were included; the 40–75 years of age in Malaysia, Colombia, behalf of GSKCH to gather insights on the
latter used exploratory, descriptive designs Brazil, Poland and Italy. emotional and social impact of wearing RPDs,
and themed approaches for data analysis. Interviewees answered survey questions undertaken in the US in 2013. It consisted
Immersive ethnographic techniques were assessing demographics, denture cleansing of an e-mailed invitation, an online screener
included to gather comprehensive accounts methods, use/selection of denture cleansing questionnaire and survey questionnaire, and
of different actions, behaviours and beliefs to products/adhesives and different questions included 1,039 RPDWs ≥18 years of age.
enhance understanding of social practices. All about aspects of wearing dentures. Data
surveys were conducted on behalf of GSKCH collected from RPDWs and full denture Survey three: insights research – US and
to better understand the needs, motivations wearers were analysed and compared. The Japan
and behaviours of people with RPDs. None are RPDW group included individuals with partial Market research was conducted in Japan and
in the public domain. dentures in the upper mouth, lower mouth, or the US, involving home observations and
both upper and lower mouth, but excluded in-depth focus group discussions among
Materials and methods
Table 1 Outline of market research studies included (RPDs = removable partial dentures,
Four market research surveys are included RPDWS = removable partial denture wearers)
in this publication as detailed below (Table Survey Countries
Included Aims
1). These surveys complied with the Market number involved
Research Society code of conduct. To gather data on demographics, methods
US, Japan, Malaysia, >7,000 subjects with
of denture cleansing, use and selection of
Survey one Colombia, Brazil, full or RPDs (40–75
denture cleansing products and adhesives,
Survey one: market research consumer Poland and Italy years of age)
and attitudes to wearing dentures
survey and analysis – US, Japan, Malaysia,
Colombia, Brazil, Poland and Italy 1,039 RPDWS (18 To gather insights on the emotional and
Survey two US
years of age and over) social impact of wearing RPDs
This survey was conducted on behalf of
To gather insight into personal highs and
GSKCH by a global market research company
Male and female RPDs lows of partial denture use, including
based in the UK in 2015. The research was Survey three US and Japan
(40–70 years of age) motivations, problems, issues, frustrations,
undertaken in seven countries: the US, Japan, misconceptions and fears
Malaysia, Colombia, Brazil, Poland and 60 male and female
To connect and map consumer responses
Italy, and included >7,000 subjects with full Survey four Canada and Japan RPDWS (30 in Canada,
across multiple different points of contact
30 in Japan)
or RPDs. Subjects were interviewed (35–40
more educated about the importance of oral Clean teeth mainly to prevent tooth loss
care when younger. They didn’t wish to be
Interested in products to protect remaining teeth
defined by wearing dentures.
Full
In survey two, 51% of RPDWs stated Ask dentist for advice
Partial
their confidence/self-esteem was negatively
Dentures changed life for the better
impacted and a similar proportion agreed that
losing teeth motivated them to improve oral Losing teeth difficult to come to terms with
care. Most respondents (79%) said they feel
My fault if dentist finds something
more informed about caring for their existing
teeth than partial dentures. Over half (57%) Embarrassed about wearing dentures
reported fear around visiting a dentist in case Worried about being discovered
they might lose more teeth.
Dentures negatively changed life
Insight research in survey three revealed that
RPDWs often have a strong sense of inferiority
0 10 20 30 40 50 60 70
resulting from tooth loss and denture use. They
% agreement with statement
felt that being a partial denture wearer is taboo
Fig. 3 Mindsets of RPDWs based on duration of denture wearing – survey three. Classing RPDWs by duration of denture wear can inform
understanding of how individuals are living with their partials and appropriate approaches for support from dentists
Feeling most vulnerable, Possibly experiencing some More experienced – have accepted
(sometimes in denial), fearful of problems (hygiene, stability etc.), partial as part of life, part of oral
the future (conscious of signalling have renewed desire to seek care ritual and routine, have
premature ageing concerned solutions that work, active interest adopted solutions tailored for their
about others’ judgement, sense in trialling solutions. Beginning to personal (and private) needs,
of identity impacted), most embed habits feeling more fearless about the
reliant on expert advice, actively future. Less reliant on expert advice
seeking reassurance
Discussion proper partial denture care is an important early support by dentists could really help to
part of a good oral healthcare routine. reassure patients, making them feel more
This manuscript presents data from a detailed A similar lack of knowledge surrounding confident. Indeed, patients’ motivation for
survey among full and RPDWs across denture hygiene was demonstrated in an audit denture treatment should ideally be evaluated
seven countries (survey one) and another to establish deficiencies in patient knowledge before fitting dentures, thus allowing patients
survey in >1,000 RPDWs in the US (survey surrounding denture hygiene of RPDWs in to gain realistic expectations of what is
two), together with results from qualitative the UK. 7 Results showed an association possible and allowing dentists to understand
interviews and focus discussions with between cleanliness levels of participants’ a patient’s needs.9
RPDWs, which closely analysed attitudes partial dentures and the form in which advice Collectively, these data may give dental
and emotions (surveys three and four). was provided surrounding denture care. The professionals a more detailed impression of
These descriptive market research studies study highlighted the need for improved emotional and psychological aspects of losing
aimed to identify the emotional, rational and health education for RPDWs and an increased teeth and wearing RPDs, by highlighting
psychological needs of RPDWs to inform awareness by the whole dental team. Authors attitudes and needs of RPDWs. The findings
product development within GSKCH; suggested that all RPDWs should receive present a picture of what living with partial
however, wider dissemination of data may information and regular reinforcement of key dentures is like and how embarrassed RPDWs
also enhance understanding of RPDWs by oral hygiene messages. feel about wearing dentures, as well as
professionals involved in their care. There is a need to educate patients about identifying potential unmet needs; they can
Overall, these data demonstrate that oral health issues associated with RPDs. A be used to develop tailored strategies for care
RPDWs share similar oral hygiene concerns literature review provided evidence that RPDs that address problems that may be specific to
as full denture wearers. Differences for RPDWs increase plaque accumulation and gingivitis, particular patients.
relate to their remaining natural teeth and their and increase the risk of caries. 8 Several Given the likelihood of greater partial
desire to protect these to avoid the need for studies showed that mutans streptococci denture provision in the future, dental
full dentures. They report embarrassment and increase following insertion of an RPD. professionals require greater awareness of
stigma about their partial dentures and wish to Thus, the expectation is that all RPDWs are the oral hygiene of their patients. The wider
avoid further tooth loss. RPDWs are generally recommended to enrol in regular recall/ dental team can also support and reinforce the
younger than full denture wearers and appear maintenance programmes and that dental importance of continuing plaque control and
willing to change their oral care routine to teams be vigilant to observe early signs of denture care in maintaining good oral health.10
protect their remaining natural teeth. periodontitis or caries, to avoid further Currently, there is limited internationally
While RPDWs do not tend to use, or feel a tooth loss in patients with existing depleted accepted guidance for RPDWs and HCPs who
need for, specialist denture/oral care products, dentition.8 treat these patients. Academia and industry
many responses indicate that RPDWs desire Insights into patients’ mindsets and/or share a joint responsibility to provide guidance
more care information for their partials and need-states may inform dentists to identify and increase awareness, especially for patient
are receptive to advice from their dentist. Many different oral health needs across patients education and product development that is
responders discussed oral care for their whole and determine how best to approach specific tailored to RPDWs’ needs.
mouth, suggesting a need for advice on how care issues with individual patients. A The value of consumer insight research in
to care for remaining teeth as well as partial patient with partial dentures fitted in the last understanding consumer behaviour has been
dentures. RPDWs agreed that losing teeth has 12 months may need more advice than an demonstrated in consumer goods and other
led to better care of remaining teeth. However, RPDW who has had dentures for more than industries.11,12 Further to identifying triggers
data suggest that many fail to implement four years. The sense that patients are more and barriers for product purchase, they also
the same standard of care with their partial psychologically affected at the start of their offer perspective around the target consumer.
dentures and that many are unaware that partial denture-wearing journey suggests that The value of this research is well established in
oral health, with previous studies identifying All authors are employees of GSK Consumer people attending prosthodontic clinics in dental schools
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