DIGITALMARKETER TOOLS

THE FORD
METHOD
COURSE: In this lesson, you will learn the secret to dramatically increasing
TikTok Ad
Masterclass creative output. Use this strategy to 4X+ the number of ads you
create every week. The Ford Method has turned the creative pro-
MODULE:
Creating Winning cess into an assembly line.
Ads with the
Ford Method and
our Multi-Million q Break Up Ads Into Modular Components
Dollar Creative
Frameworks Take an existing ad and break it up into important pieces that could make a
good ad. Each piece can be shot independently and then connected to tell
LESSON:
a story that is cohesive. For example, shoot 4 unique ads that can be broken
The Ford Method
up into 16 ads.
LINK:
https://members. q Figure Out The Hook
digitalmarketer.
com/workshop/ Based on the example, the opening hook is the most important of any ad.
tiktok-ad- Shoot 4 different opening hooks that are 1-2 sentences. Check out the Cre-
masterclass/the- ative Hub spreadsheet to see Max’s hook ideas. Now you have four hooks
ford-method/
and four ads which makes a total of 16 combinations that you can test.

q Combine Creatives
Now that you have your four unique ads and hooks, it is time to combine
the modular components into singular ads. You can use computer software
or your phone to put your ad creatives together and dramatically multiply
your creative output. You can do this with your core ad, hook, and text
You MUST HAVE a
DigitalMarketer Lab overlay.
Membership to view
this course.Please
login to Academy
prior to scanning or q Additional Tests
clicking the link.
At the end, you can test your Call to Action (CTA), Outros and any Ele-
ments that can make each ad different. You now will have at least 16 ad
combinations just from creating four core ads and four hooks. Crate and
test these ads weekly. Set a goal amount to do each week.

Resources
The Ford Method Video Tutorial: Click Here
The Ford Method Spreadsheet: Click Here
Full TikTok Ad Masterclass (Must have Lab Membership): Click Here
Sign Up for Lab Membership: Click Here

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