COLLABORATION POST | META-DESCRIPTION 1/9

The Ultimate
Meta-Description
Guide 2022
Arshia Azam
Adnan Haider
COLLABORATION POST | META-DESCRIPTION 2/9

What is Meta-Description?

It is an HTML tag that you can set for

your website pages or posts. A kind of
short description that shows the
audience what your page or post is
offering. It can be a plus point for SEO
and also increases the clicks and
conversions.

Arshia Azam
Adnan Haider
COLLABORATION POST | META-DESCRIPTION 3/9

1
Keep the character length upto 155 only

Although there is no set count, but, high

authority websites keep the meta-
descriptions between 120 to 160
characters.

Arshia Azam
Adnan Haider
COLLABORATION POST | META-DESCRIPTION 3/9

2
Use active voice

Meta description is an invitation text to

your page, make sure that it's not
complicated or dull. Use active voice, a
loud and attractive tone that immediately
creates a hook in the viewer's mind.

Arshia Azam
Adnan Haider
COLLABORATION POST | META-DESCRIPTION 3/9

3
Include CTA

Yups! You heard it right. You have to

include a call to action in Meta-
description as well. Words like "learn
more" , "try for free" , "find out more", "get
it now" etc are good options.

Arshia Azam
Adnan Haider
COLLABORATION POST | META-DESCRIPTION 3/9

4
Use your main keyword

Using the main keyword in the meta

description adds your post to the
BOOLEAN searches and also helps the
search engine crawlers to process the
page easily.

Arshia Azam
Adnan Haider
COLLABORATION POST | META-DESCRIPTION 3/9

5
Avoid clickbait

Although it's purposed to engage the

audience, make sure that you are
providing the content mentioned in meta
descriptions or snippets. Otherwise, your
bounce rate will increase and your site
will go down.

Arshia Azam
Adnan Haider
COLLABORATION POST | META-DESCRIPTION 3/9

6
Make it unique

Add numbers and hook words to make it

stand out. If your upload is a listicle, you
can add the bulleted outline of the whole
post in the description.

Arshia Azam
Adnan Haider
 9/9

Arshia Azam Adnan Haider

Do you like this collab ?

DM for queries