WRITING FOR

USABILITY

CHAPTER 10
HUMAN COMPUTER INTERACTION
Introduction
WRITING FOR WEB
WEB VISITORS SCAN MORE THAN
READ.
Because the Web gives us access to so much content about so
many topics for such little effort, Web users have become information
foragers, quick to spot a promising morsel and equally quick to turn
away if their needs are not immediately me. How can a writer convince
such visitors to pause long enough to digest the site’s content?
The answer is to communicate your site’s messages as clearly ,
simply, and concisely as possible .Website visitors are extremely self-
oriented As such, they are only interested in our message as it affects
them or their goals. To appeal to todays web users, follow these
guidelines
GUIDELINES
CONCISELY
INVERTED PYRAMID AND
PYRAMID.
 In some forms of writing , the author strings together statements, building towards a
conclusion or main idea. This is known as a pyramid structure, since the foundation is
lain
and the supporting structure build row by row until the top is REACHED.

Writing for the web works best when you use INVERTED PYRAMID STRUCTURE.

INVERTED PYRAMID EXPLAINS THAT.

INVERTED PYRAMID
Inverted Pyramid Writing
for the Web is a writing
style where you put the
most important information
at the beginning. It differs
from academic writing,
where the main points or
conclusions are presented
at the end.
USE PAGE TITLES AND HEADINGS
USE LIST AND BULLETS RATHER THAN
PARAGRAPHS
INCLUDE
MEANINGFUL
TAGLINE
A tagline is a brief , one or two statement that
summarize a company or organization.
A tagline is a short, memorable phrase that is
used throughout your marketing. It should convey
the main sentiment or feeling that you want
people to associate with your brand. A good
tagline becomes a cultural reference.

Example is the Just Do It tagline of the Nike

Company.
LET SOME PERSONALITY SHOW
DON’T CALL ATTENTION TO THE
WEB MEDIUM