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devices using free apps and sharing images via social media net-
works further confound the lines between stasis and motion and
between frozen moment and duration in time: although still, the
photographs stored in our phones and tablets are on the move
with us. Online platforms such as Magnum in Motion and Media
Storm, showing documentary footage of war, conlict, and poverty,
present photographs animated by music and soundscapes as well
as by the so-called Ken Burns effect: the slow zooming in and out
on certain elements of a photograph, panning rotations in a hori-
zontal plane of an image, and fading transitions between frames.
These “moving stills” incorporate discontinuity of static images
into continuous low of time.8
The threshold of movement and stillness in contemporary
visual practices cannot be conceptualized purely as a result of
special effects or solely as a theme to be represented. They must
be thought of as kinesthetic and affective forces shaping the
engagement between images and their viewers. Giuliana Bruno
aptly emphasizes the capacity of images to move their spectators
when she stresses the haptic roots of affect, asserting that “motion,
indeed, produces emotion and that, correlatively, emotion contains
movement.”9 Bruno alludes to the complex entanglement of physi-
cal movement and inner movement. We follow the etymology of
motion that Bruno provides in Atlas of Emotion, where she convinc-
ingly shows the close intermingling of physical exchange and emo-
tional movement. Bruno alerts us to the Latin root emovere, which
comprises movere (“to move”) and e (“out”) that is at the heart of
the words “movement” and “emotion,” signaling the expression of
feelings toward the outside, our gestures sparking communal expe-
rience. The Greek word for cinema, kinema, likewise encompasses
“motion” and “emotion.” The etymological meaning appositely
hints at cinema’s capacity to carry us away.
Our capacity to be carried away largely depends on the motion
and stasis that happens within and around images; the effect that
images have on us is propelled by their capacity to transmit affect.
The transmission of affect is itself the low, vibration, frequency,
and circulation that creates resonances. To feel, it is often said, is
to feel moved—through encounters, relationships, reciprocations,
resonances, intervals, and harmonies.10 Affect refers to a palpable
intensity that effectively mediates between embodied conditions
and culturally shaped meanings and also connects either arrested
spectators and moving images or moving viewers and still images.
An image that vividly exempliies this in one of the essays is the
disabled protagonist of James Cameron’s Avatar, directing an “ava-
tar” body, an arrested body initiating movement. This image is
166 Marta Zarzycka and Bettina Papenburg
Politics of Perception
and Feminist Politics, where we have mapped out a shift in the ongo-
ing discussion on aesthetics and visual culture in ields such as gen-
der studies, media studies, and ilm studies.16 There, we have given
a different spin to the politics of representation—modes of visual
and verbal production reinforcing and subverting the cultural
perception of social groups—by approaching artworks through
the lens of (multi)sensory perception (aisthesis), or our intimate,
embodied, and sustainable relationship with images. Challenging
the historically grounded primacy of vision, our approach has been
inspired by the anthropology of the senses17 and by recent schol-
arship in ilm studies engaging the phenomenology of aesthetic
experience.18
This special issue ties in with our enduring focus on the mul-
tisensorial engagement with images and seeks to strengthen our
speciic approach to visual culture by foregrounding the politics of
perception whereby the viewer is no longer only a viewer but is also
the subject of an embodied, mobile encounter and is thus directly
implicated in and by the act of perception. While the politics of
representation seeks to uncover the representational strategies
employed to reproduce stereotypical depictions, ixing subjects
in power differentials, and to spark alternatives to clichéd repre-
sentations, our speciic intervention is to bring to the fore the full
sensorium and hence draw attention to the embodiment of the
perceiver. From this perspective, movement becomes a speciic
quality of images and, more important, a particular way of our
engaging with them. Situating the bodies of viewers and subjects
and objects in relation to one another, this approach to movement
theorizes the tactile, kinesthetic, and proprioceptive engagement
with images.
All of these dimensions are addressed by the cover photo-
graph, showing the magniied close-up of an eye projected on the
screen of a grand old movie theater. The theater is empty. We, view-
ers of the photograph, begin to imagine spectators watching the
huge eye move and the eye blinking and watching them arrested
in their seats. The photograph is a stilled detail from the installa-
tion The Paradise Institute by Janet Cardiff and George Bures Miller,
originally created for the Canadian Pavilion at the Venice Biennale
in 2001. Visitors were invited to take a seat on the balcony overlook-
ing the model of a miniature movie theater in which emblematic
scenes from various movie genres were projected. Via headphones,
visitors heard both the sounds emanating from the projected ilm
and the sounds produced by a ictive cinema audience. In doing
so, the installation staged a communal, multisensory experience
encompassing vision, sound, and proprioception. The work vividly
168 Marta Zarzycka and Bettina Papenburg
Contributions
Notes
We wish to warmly thank the editors of Discourse, James Leo Cahill and Genevieve
Yue, for their expert guidance and for their invaluable editorial feedback with regard
to both this introduction and this special issue as a whole.
1.
Brian Massumi, “The Autonomy of Affect,” in Parables for the Virtual: Movement,
Affect, Sensation (Durham, NC: Duke University Press, 2002), 23–45.
2.
Ibid., 28.
3.
Steven Shaviro, Post-Cinematic Affect (Hants: Zero Books, 2010), 3, emphasis
in original.
4.
Ibid., 3.
5.
Ibid., 4, emphasis in original. In an earlier book publication where he engages
Alfred North Whitehead’s theory of feelings, Shaviro to some extent disengages from
differentiating between affect and emotion. Steven Shaviro, “Pulses of Emotion,” in
Without Criteria: Kant, Whitehead, Deleuze, and Aesthetics (Cambridge, MA: MIT Press,
2009), 47–70; see especially 47n1.
Motion Pictures: Politics of Perception 175
6.
Speciically, we are indebted to Karen Beckman and Jean Ma, eds., Still Moving:
Between Cinema and Photography (Durham, NC: Duke University Press, 2008).
7.
Laura Mulvey, Death 24X a Second: Stillness and the Moving Image (London:
Reaction Books, 2006).
8.
Ingrid Hoelzl, “Moving Stills: Images That Are No Longer Immobile,” Photog-
raphies 3, no. 1 (2010): 99–108.
9.
Giuliana Bruno, Atlas of Emotion: Journeys in Art, Architecture, and Film (New
York: Verso, 2007), 6.
10.
These contributions have most signiicantly informed our understanding of
the concept of affect in contemporary cultural theory: Teresa Brennan, The Transmis-
sion of Affect (Ithaca, NY: Cornell University Press, 2004); Patricia T. Clough and Jean
Halley, eds., The Affective Turn: Theorizing the Social (Durham, NC: Duke University
Press, 2007); and Eve Kosofsky Sedgwick, Touching Feeling: Affect, Pedagogy, Performativity
(Durham, NC: Duke University Press, 2002).
11.
Shaviro, Post-Cinematic Affect, 2–3, emphasis in original.
12.
Ann Cvetkovich, Depression: A Public Feeling (Durham, NC: Duke University
Press, 2012), 1–3.
13.
Jill Bennett, “Insides, Outsides: Trauma, Affect, and Art,” in Empathic Vision:
Affect, Trauma, and Contemporary Art (Stanford, CA: Stanford University Press, 2005),
25–26.
14.
Jacques Rancière, The Emancipated Spectator, translated by Gregory Elliot
(London: Verso, 2009), 13.
15.
Ibid., 22.
16.
Bettina Papenburg and Marta Zarzycka, eds., Carnal Aesthetics: Transgressive
Imagery and Feminist Politics (London: I. B. Tauris, 2013).
17.
Constance Classen, Worlds of Sense: Exploring the Senses in History and across
Cultures (London: Routledge, 1993); Constance Classen, “Foundations for an
Anthropology of the Senses,” International Social Science Journal, September, no. 153
(1997): 401–12; Constance Classen, The Book of Touch (Oxford, UK: Berg, 2005);
Constance Classen, David Howes, and Anthony Synnott, Aroma: The Cultural History
of Smell (New York: Routledge, 1994); Paul Stoller, The Taste of Ethnographic Things:
The Senses in Anthropology (Philadelphia: University of Pennsylvania Press, 1989); Paul
Stoller, Sensuous Scholarship (Philadelphia: University of Pennsylvania Press, 1997);
and Michael Taussig, Mimesis and Alterity: A Particular History of the Senses (New York:
Routledge, 1993).
18.
Vivian Sobchack, “What My Fingers Knew: The Cinesthetic Subject, or Vision
in the Flesh,” in Carnal Thoughts: Embodiment and Moving Image Culture (Berkeley:
University of California Press, 2004), 67–72; Jennifer Barker, The Tactile Eye: Touch
and the Cinematic Experience (Berkeley: University of California Press, 2010); Martine
Beugnet, Cinema and Sensation: French Film and the Art of Transgression (Edinburgh,
UK: Edinburgh University Press, 2007); Elena del Río, “The Body as Foundation
of the Screen: Allegories of Technology in Atom Egoyan’s Speaking Parts,” Camera
Obscura 38 (1996): 92–115; and Bruce Elder, A Body of Vision: Representations of the Body
in Recent Film and Poetry (Waterloo, Canada: Wilfrid Laurier University Press, 1998).
19.
Sigrid Leyssen and Pirkko Rathgeber, eds., Bilder animierter Bewegung [Images
of Animate Movement] (Paderborn: Fink, 2013); Laurent Guido and Olivier Lugon,
176 Marta Zarzycka and Bettina Papenburg
Between Still and Moving Images: Photography and Cinema in the 20th Century (London:
John Libbey, 2012); Eivind Røssaak, ed., Between Stillness and Motion: Film, Photography,
Algorithms (Amsterdam: Amsterdam University Press, 2012); and Karen Beckman,
Crash: Cinema and the Politics of Speed and Stasis (Durham, NC: Duke University Press,
2010).
20.
Among the works that have inspired our engagement with these questions are
Jennifer Barker, The Tactile Eye: Touch and the Cinematic Experience (Berkeley: University
of California Press, 2010); Erin Manning, Politics of Touch: Sense, Movement, Sovereignty
(Minneapolis: University of Minnesota Press, 2007); and Laura U. Marks, The Skin of
the Film: Intercultural Cinema, Embodiment, and the Senses (Durham, NC: Duke University
Press, 2000).
21.
Lisa Nakamura, “Where Do You Want to Go Today? Cybernetic Tourism, the
Internet, and Transnationality,” in Race in Cyberspace, edited by Beth E. Kolko, Lisa
Nakamura, and Gilbert Rodman (New York: Routledge, 2000), 15–26.
22.
Zygmunt Bauman, Liquid Modernity (London: Wiley, 2000), 2.
23.
Hito Steyerl, “In Defense of the Poor Image,” E-Flux, no. 10 (2009), www.e-lux.
com/journal/in-defense-of-the-poor-image/.
24.
See Vivian Sobchack, ed., Meta Morphing: Visual Transformation and the Culture
of Quick-Change (Minneapolis: University of Minnesota Press, 2000); Vivian Sobchack,
Carnal Thoughts: Embodiment and Moving Image Culture (Berkeley: University of Califor-
nia Press, 2004); and Sally Banes and Andre Lepecki, eds., The Senses in Performance
(New York: Routledge, 2007).
25.
Jay David Bolter and Richard Grusin, Remediation: Understanding New Media
(Cambridge, MA: MIT Press, 2000), 244.
26.
For further research along these lines, see Bettina Papenburg and Marta
Zarzycka, eds., Carnal Aesthetics: Transgressive Imagery and Feminist Politics (London:
I. B. Tauris, 2013), and Davide Panagia, The Political Life of Sensation (Durham, NC:
Duke University Press, 2009).
27.
Raymond Bellour, “The Pensive Spectator,” Wide Angle 9, no. 1 (1987): 6–10.
28.
Gertrud Koch, Die Einstellung ist die Einstellung: Visuelle Konstruktionen des
Judentums (Berlin: Edition Suhrkamp, 1992).
Avatar and the Movements of
Neocolonial Sentimental Cinema
Kyla Schuller
Modes of literature, art, and ilm animate the body and accultur-
ate its movements. Sentimentalism, an Enlightenment epistemol-
ogy and aesthetic mode that remains a viable form in commercial
cinema, makes the audience’s embodied connection with the
characters onscreen central to the pleasure of viewing. In the pres-
ent moment, something is often dismissively called “sentimental”
when its lagrant and seemingly feminized indulgence in emotion
appears rather more cliché than heartfelt. Sentimental approaches
to knowledge production position self-relective feelings as the
individual’s most reliable indicator of truth. As an aesthetic mode,
sentimental texts seek to elicit emotional and physiological feelings
in audiences that mirror those of the characters, most famously in
the form of melodrama’s shared tears.1 Yet while sentimentality in
cinema serves as a particularly useful resource for thinking about
how images move the viewer’s body, all modes create patterns of
sensory and motor response. Building on Kara Keeling’s notion of
cinematic “common sense,” a set of habituated sensorimotor move-
ments and collective images shared by contemporary consumers
of ilm, I suggest that modes function as a political organization of
the senses.2 Modes train sensorimotor responses in the context of
speciic social relations such that they function as a political orga-
nization of affective response.