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Decision Making
INSTRUCTOR
DR. S M TOWHIDUR RAHMAN
PROFESSOR
BUSINESS ADMINISTRATION DISCIPLINE
KHULNA UNIVERSITY
Planning
Planning: setting an organization’s goals and deciding how best to achieve
them.
❑ It is a generic function
❑It involves decision making i.e. choosing from alternatives future course of
action
❑Plans have two basic components:
❑ Goals: an end state – target or result – the managers hope to achieve
❑ Action statement: the means to achieve the goals
❑Good planning requires the understanding of the environmental context.
❑Planning can be long term or short term.
Nature of planning
❑Planning contributes to purpose and objectives
❑Primacy among the managers’ tasks
❑Its pervasiveness
❑The efficiency of resulting plans:
❑ both effective and efficient in terms of money, time, production, and individual or group
satisfaction.
Steps in planning
❑Being aware of opportunities (SWOT)
❑Establishing objectives (form hierarchy, clear, concise & specific)
❑Developing / considering planning premises (involves forecasting : environment & consequence of actions)
❑Determining alternative courses (built on research and experience, data reduction is the challenge)
❑Evaluating alternative courses (profit, cost, risk, objective etc.; mathematical or computing models can be applied)
❑Selecting a course
❑Formulating derivative plans
❑Numbering plans by budgeting (numeration of the plans in any measurable terms)
Types of plan
❑Based on hierarchy
❑ Strategic plan
❑ Relates to strategic goal e.g. doubling sales revenue
❑ Long-term vision
❑ Outlines decisions of resource allocation, priorities, scope, competitive advantage, and action steps
❑ Intermediate or tactical or administrative plan
❑ Relates to tactical goal e.g. which products to launch or revised
❑ Coordinating internal subdivisions of organization
❑ Concerned more with how to accomplish a task than to decide what to do
❑ Operational plan
❑ Relates to operational goals e.g. number of new products within a specific time period
❑ Short term and relates to specific tasks / day to day operations
Continued…
❑Based on frequency/repetitiveness of use
❑ Standing plans
❑ Policies
❑ general broad based guideline/intension within which decisions are made,
❑ offers discretion within a limit
❑ customarily developed or spelled out
❑ Rules
❑ specifies what and what not to do
❑ restricts individual discretion
❑ Procedures/SOP
❑ chronological order of steps of accomplishing tasks
Continued…
❑Single use plans
❑Program
❑Project
❑Budgets
Continued…
❑Contingency plan
Contingency is the determination of alternative courses of action to be taken if an intended plan is
unexpectedly disrupted or rendered inappropriate. These plans help managers to cope with uncertainty and
change.
CHAPTER 8
The Nature of Decision Making
Decision making can refer to either a specific act or a general process.
◦ Decision making is the act of choosing one alternative from among a set of
alternatives
◦ Decision making is a process that involves recognizing and defining the nature
of a decision situation, identifying alternatives, choosing the “best”
alternative, and putting it into practice.
The mangers make decisions about both problems and prospects
Source: Barney, Jay B. and Ricky W. Griffin. The Management of Organizations. Copyright © 1992 by Houghton Mifflin Company. Used with permissions.
• obtain complete
. . . and end up with
When faced with and perfect information
a a decision that best
decision situation, • eliminate uncertainty
serves the interests
managers Should. . . • evaluate everything
of the organization.
rationally and logically