C O N Q U E R N E W H E I G H T S

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 What is Innovation?
Innovation is production or adoption, assimilation, and
exploitation of a value-added novelty in economic and social
spheres; renewal and enlargement of products, services,
and markets; development of new methods of production;
and the establishment of new management systems. It is
both a process and an outcome.

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 Can you name some brands well
known for innovations?
Pls type on the chat section

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 Types of product innovation

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 01 New Product Innovation

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 02 Incremental changes of existing products

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 03 Development of new productfeatures

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 Why is product innovation required?

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 Improved product quality

Smart expansion to new market

Product differentiation

Business growth

Market Domination

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 Design Thinking Framework

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 Design Thinking Framework
Empathize Define Ideate Prototype Test

Learn about Create a Point Brainstorm Build a Share your

the audience of View that is and come up representation prototype
for whom you based on users with asmany of your ideas with youruser
are designing solutions as and show it to for feedback
Needs and
Insights possible others
Whois my user?
What worked?
What matters What aretheir Wild ideasare Remember:A
to thisperson? needs? encouraged! prototype is What didn’t?
just a draft!

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 Stage 1:Empathize
Who are your user? What matters to them?

01 Observe

02 Engage

03 Watch and Listen

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 Empathize | Empathy Map

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 Empathize | User Personas

Fictional character(s) created from USER PAIN POINT SOLUTION

your research or prior knowledge

❖ Include details about the users’ education,

lifestyle, interest, values, goals, needs,
limitation, desire, attitudes and patterns of
behavior
❖ Add a few fictional personal details to
make the persona a realisticcharacter
❖ Give persona a name
❖ Create 1-2pages of description for each
persona

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 Empathize | Customer JourneyMapping

1. Actions
2. Motivations
3. Questions
4. Barriers

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 Stage 2: Define Point of View
User (who) + Need (what) + Insight(why)
User needs (insert need) because (insertinsight)

User Need(s) Insight(s)

Elderly An easier way Research

shoppe to navigate showed 68%
r large of elderly
supermarket shoppers
s and find didn’t want to
prices of visit the large
certain items supermarkets
for these
reasons

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 Stage 3: Ideate

Brainstorming

Analogical Thinking

Crazy Eights

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 Stage 3: Ideate - Crazy Eight framework

1.What is the 2. Who are your 4. Your solution 5. How are you
problem? users/targets? going to reach
your users?

3. Your value 6. How areyour

proposition different?

7. What budget/resource 8. What doessuccess

would you require for this? looks like?

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 Stage 4: Prototype

LOW FIVS HIGHFI

PROTOTYPE

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 Stage 5: Test
First Tip Third Tip
Consider how to test your Ask the right questions;
prototype- roleplay, paper 01 03 have an open mind
models etc.

SecondTip 02 04
Fourth Tip
Test your prototype on the Adapt while testing
right people-e.g.: extreme
users, stakeholders etc.

Four Tips on testing your prototype

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 Test | Gathering User Feedback
Positive Thing Changes

Questions Additional Ideas

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 Design Thinking | A non linear process

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 THANK YOU!

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