Adaptive Community for the Continuity of Education and Student

Services National Teachers College

TASK 2: Read the selection from the book Entrepreneurship by Michael Laverty
and Chris Little. Prepare an activity on how to generate and assess your ideas
about your entrepreneurial opportunity. Please take note of the writing
conditions and expectations that follow.

Output Conditions:
1. Complete the Activity Sheet Below.

2. Note the following rubrics in preparing the activity sheet.

✦ INNOVATIVENESS The content introduces interesting 2

OF THE CONCEPT innovation features in terms of the 5
proposed product or service
LEVEL OF CONTENT Content indicates synthesis of ideas, in depth 2
analysis and evidence original thought 5
and support for the topic.
ORGANIZATION OF Content of the activity are organized 2
THE CONTENT according to format given, writing shows high 0
(CLARITY OF THE degree of attention to logic and reasoning of
CONCEPT) points
DEVELOPMENT Reveals high degree of analysis and critical 2
thinking. 0

Total 9
0
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Services National Teachers College

Additional 10 points if you were able to finish all the activity sheets
precisely.

Activity 1- Start with yourself

Write down as many things as you can in the spaces below and on the next
page, seem odd or impractical at first. Good business ideas can come from strange
even if they
places!
My Skills – I am good at doing the following:
1. ...........................................................................................................................
2. ...........................................................................................................................
3. ...........................................................................................................................
4. ...........................................................................................................................
5. ...........................................................................................................................
6. ...........................................................................................................................
7. ...........................................................................................................................
8. ...........................................................................................................................
9. ...........................................................................................................................
10. .........................................................................................................................
My Interests – I enjoy doing the following (include your hobbies):
1. ...........................................................................................................................
2. ...........................................................................................................................
3. ...........................................................................................................................
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Services National Teachers College

4. ...........................................................................................................................
5. ...........................................................................................................................
6. ...........................................................................................................................
7. ...........................................................................................................................
8. ...........................................................................................................................
9. ...........................................................................................................................
10. ..........................................................................................................................
My Experiences – I have training. education, or work experience in the following (list
jobs, training, and other sources of work experience):
1. ...........................................................................................................................
2. ...........................................................................................................................
3. ...........................................................................................................................
4. ...........................................................................................................................
5. ...........................................................................................................................
6. ...........................................................................................................................
7. ...........................................................................................................................
My Business Network – I know the following people, friends and relatives who are in
business and who could provide information, advice, or assistance (state their position):
1. ...........................................................................................................................
2. ...........................................................................................................................
3. ...........................................................................................................................
4. ...........................................................................................................................
5. ...........................................................................................................................
6. ...........................................................................................................................

You may have many skills, experiences and contacts that could help you plan and begin your
business. Come back and add to this list whenever you think of some other possible interest
or ability.

Activity 2 – Investigating your Environment

Take time to look carefully around your own community and environment and make notes for
each of the following: (I assumed you are already familiar with the environment in your place
since
it’s been quite sometime that your living there. So, no need to go outside)
 Adaptive Community for the Continuity of Education and Student
Services National Teachers College

What is your Entrepreneurial

Opportunity about the resources in the
first column?
1. What are the resources or raw materials RESOUCES or RAW MATERIALS IN
in your environment YOUR ENVIRONMENT

a. a.

b. b.

c. c.

2. What are the Institutions and INSTITUTIONS and INDUSTRIES WITHIN

Industries within your area? YOUR AREA
a. a.

b. b.

c. c.

3. What are the needs and wants in 3. NEEDS AND WANTS IN THE
the consumer community that is not CONSUMER COMMUNITY THAT IS NOT
met? a. MET
a.

b. b.

c. c.

After you have spent some time analyzing your community you can try another place you visited
or walk through on a different part of town. A change of scenery and new experiences can give
new ideas.
Look for different natural resources and institutions. Look through the business ideas that have come up
with this activity and transfer any suitable new business ideas later to your Ideas List in
Activity 4.

Activity 3- Visit the Local Business Area

Follow the steps below to collect information about existing businesses or potential new businesses in
your local area or the place where you want to start your own business.
 Adaptive Community for the Continuity of Education and Student
Services National Teachers College

1. Walk around your area and use the form below to write down the different types of businesses
and how many there are of each different type. For example, count the kiosks, sellers, grocery
stores, gas stations, banks, real estate agents, tailors, restaurants, and home-based businesses. Be
specific. For example, write down what type of goods a retailer sells – fruits, vegetables,
stationery,
clothes, snacks, etc. Use other sheets, if needed (I assumed you are already familiar with the
area so no need to go outside, write down what you remember)
Existing Businesses in my
Area
Type of business Number Notes/Comments
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 Adaptive Community for the Continuity of Education and Student
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2. Transfer your list in item no. 1 into the table below. Classify them according to the nature of
the business. Include the number of each type of business. Use a larger sheet if needed.
Retail Manufactur Wholesal Agriculture/ Services
ers ers ers Forestry/Fisher
ies

3. Study the list and try to find answers to the following questions:
• Which businesses are many? Which are few? Why? What are missing?
• What does your list tell you about your local market and the way people spend money
in your area? Write down at least three (3) observations about your local

4. Is there room for more entrepreneurial opportunity? Do you think there is an opportunity for
you? Write down in the box below some possible entrepreneurial venture that do not exist in your
area.
Possible Businesses in My
Area
Retail Manufactur Wholesal Agriculture/ Services
ers ers ers Forestry/Fisher
ies
 Adaptive Community for the Continuity of Education and Student
Services National Teachers College
 Adaptive Community for the Continuity of Education and Student
Services National Teachers College

5. Put your list away until the next day and look at it again. Do a brainstorm session to think of
other possible businesses that are not on the list.
• What other kinds of businesses do people in your area need? Write any possible business
ideas on your Ideas List in Activity 4.

Activity 4- Ideas List

IDEAS LIST FOR MY OWN

BUSINESS

Entrepreneurial Idea Write a brief Comments about the Idea

why you think it is it feasible, practical,
or not feasible and not practical.
Express your thoughts in at least three
sentences

Activity 5- SWOT ANALYSIS

Choose at least two ventures from your Ideas List and prepare their SWOT Analysis.
 Adaptive Community for the Continuity of Education and Student
Services National Teachers College
 Adaptive Community for the Continuity of Education and Student
Services National Teachers College

Activity 6- Write your Entrepreneurial Venture/ Idea After analyzing the SWOT
Analysis choose which do you think is the best between the two. Fill up the last
activity sheet
 Adaptive Community for the Continuity of Education and Student
Services National Teachers College

MY BUSINESS IDEA:

Type of business: □ Retailing

□ Wholesaling
□ Agriculture, forestry or fishing
□ Manufacturing
□ Service providing
□ Combination of
My products or services will be:

My customers will be: (Specific details.)

The needs of the customers that will be satisfied are:

They will buy from me and not from others because:

Skills and experience and knowledge I have of this type of business:

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Services National Teachers College

I have chosen this business idea because: