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The Enablers, Engagers, and

Enhancers of IoT
by Mazlan Abbas | Dec 29, 2021 | Internet of Things, Malaysia | 0 comments

I have been asked this question repeatedly – “I’m interested in tapping

the IoT business, but where do I begin?“. Let’s give credit to the
Research Analysts that have reported the potential of the IoT market
will be about $2 trillion to $14 trillion. This value certainly opens up
many eyes and ears. But instead of jumping on the IoT bandwagon
and investing Millions in the business, we need to ask ourselves where
I place myself in the IOT value chain?

Enablers, Engagers and Enhancers of IoT

CLICK TO TWEET
Frank Burkitt (“Six Ways to Define IoT Strategy“) and Brian Solis wrote
in (“Internet of Things is Here: What’s Your IoT Strategy?“) mentioned
that the IoT players fall into three camps (see below):

1) Enablers: Develop and implement the underlying technology.

Enablers are primarily technology-oriented companies, such as Cisco,
Google, HP, IBM, FAVORIOT, Cre8IoT, Lenovo, Altair and Intel. These
vendors essentially build and maintain the IoT infrastructure that
enables Engagers to develop their connected services.

2) Engagers: Design, create, integrate, and deliver IoT services to

customers. Engagers offer the direct link between IoT and the market.
They use the endpoint, hub, platform, and service offerings (the IoT
infrastructure) created by the Enablers to produce services for
consumers and businesses. Companies such as Promosys Technology
and Axiomtek.

3) Enhancers: Devise their own value-added services on top of the

services provided by Engagers. These companies provide integrated
services that reframe and repackage the products and services of the
Engagers. Their value proposition stems from creating and extracting
value from the data, relationships, and insights generated from IoT
devices and activity. Companies such as SNS Network, E-Tech, and
Vesta.

Refer the Enablers, Engagers, and ENhancers of IoT in Malaysia

[Malaysia IoT Ecosystem]

 
[Source – The Internet of Things: Are you ready for what’s coming?]

If we look at the above three camps, it all started with the “Enablers” –
it’s the starting point before we can even move up the value chain of
“Engagers” and “Enhancers.” Don’t talk about big data analytics when
there is no data at all (or a too-small amount of data) to analyze. That’s
why we have been seeing many companies develop IoT middleware
and infrastructure for the past couple of years. Without them, we are
not able to collect all those sensor data.

I believe we are now in the second stage where companies develop

solutions. About 75% of IoT solutions mainly focus on increasing
efficiency and lowering costs within homes, cities, and workplaces.
“Plug the hole of the ship” before you can move forward or create new
revenue streams.
The Enhancers are still at the infancy stage – mainly dashboarding
and visualization solutions. The AI and Machine Learning experts are
now eagerly waiting to analyze the data collected from sensors more
profoundly. The moment we can connect and aggregate sensor data
from heterogeneous devices, we will see the true power of IoT in
giving valuable insights.

Are you into the IoT game? Are you the

Enablers, Engagers, or Enhancers?
 

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