Personality IBrand Personality To know about Brand Personality, first you have to know: What is personality Combination of characteristics that form an individual's distinctive character, in short, an identity. A brand is also an identity at the end of the day, something about the brands that we connect with. % You must have heard people say that they ©) "love' Coca-Cola, or ‘can't live Apple’ iPhone, wor't buy ketchup from anyone, but Heinz ant BO% of usmake decisions before were rationally aware of them. Instead, our feelings for specific companies are based around one very important concept: our archetype. More precisely, they come from the personality as our ‘archetype’. WAVE Cenk a esd@® When properly identified, brand archetypes will pe brands and serves to better align personality type with specific Customer Personas “ aggregated © characterized dynam posed 2 stability chasers nasal disorganized suspici Progre de confor consid: = imaginative false Vc spersonality: . > commonly complimentarylasting ea: ee NEM epictacreeableness thinkOeo 2 - iology SH 28 22 FUNNY denen Be 2 NYage = distinguished o2 ° gfe inhalnairal SINE malnetantts OO #2 PAE Cenk ea icra12 Brand Archetypes )12 Brand Archetypes - Explained « Recognizes the boundaries aru th thay at et those reer” stop them The Explorer of spreading joy Ce TM Si a Notivates to walk on your own path Hotivated to never set | positive and kind vibes through Encouraged to learn rom] "24 xPerience mistakes Encourages aters to stop [OTT | Builds trust and connections ‘outside of their corfart zones. | Mires the bran through honest and nostalgic courage and follow their heat views Jeep «is RedBull FR am ; Peele Cenk ee Loves simplicity and are built around the ideology MS Saas The Innocent Wants tive a beautiful ite Takes life easy, smile Fels safe and beautiful inside wom | Cele W Se Dove mM (aay iid