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TABLE OF CONTENTS
Title page – – – – – – – – – –  —  — –  – – – – – – – – – – – – – – – – – – — i

Approval page- – – – – – – – – –  —  — –  – – – – – – – – – – – – – – – – – -ii

Dedication – – – – – – – – – –  —  — –  – – – – – – – – – – – – – – – – – – – – iii

Acknowledgement- – – – – – – – – –  —  — –  – – – – – – – – – – – – – – –iv

Table of content- – – – – – – – – –  —  — –  – – – – – – – – – – – – – – – – -v

Abstract   – – – – – – – – – –  —  — –  – – – – – – – – – – – – – – – – – – – – -viii

CHAPTER ONE

Introduction——————————————————————-1

Background to the study- – – – – – – – – – —  — –  – – – – – – – -1

Statement of problem- – – – – – – – – – —  — –  – – – – – – – — – -3
Purpose/Objective of the study- – – – – – – – – – —  — –  – – – -4
Significance of the study- – – – – – – – – – —  — –  – – – – – – – –5
Research question- – – – – – – – – – —  — –  – – – – – – – — – – – -5
Formulation of Hypothesis- – – – – – – – – – – – – – – – – – – – – – 6
Scope of the study- – – – – – – – – – —  — –  – – – – – – – — – – — -7
Definition of terms- – – – – – – – – – —  — –  – – – – – – – — – – – -8

CHAPTER TWO

Introduction– – – – – – – – – –  —  — –  – – – – – – – — – – – — – – ——10

Review of related literature; Development

Effective Packaging————- – – – – – – – – –  —  — –  – – – – -10

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Packaging Decision – – – – – – – – – – – – – – – – –  —  — –  – – —17
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The Importance of Packaging- – – – – – – – – – – – – – – – – – – – -21

Consumer Behaviour Towards Packaging

or Effective of Packaging on Consumer———————–24

Summary of Related Literature———————————29

CHAPTER THREE

Methodology———————————————————————33

Introduction- – – – – – – – – – – – – – – – – – – – – – – – – – –  – – – – – – – – 33

Design of the study- – – – – – – – – – —  — –  – – – – – – – — – —-33

Area of the study- – – – – – – – – – —  — –  – – – – – – – — – – – —34
Population of the study- – – – – – – – – – —  — –  – – – – – – – —-34
Sample of the study- – – – – – – – – – —  — –  – – – – – – – — – —-35
Instrument for data collection- – – – – – – – – – —  — –  – – – —35
Validation of instrument- – – – – – – – – – —  — –  – – – – – – – —36
Distribution and retrieval of instruments- – – – – – – – – – —-36
Method of data analysis- – – – – – – – – – —  — –  – – – – – – – —-37

CHAPTER FOUR

4.1 Data Presentation and Analysis-  – – – – – – – – – – – – – – – – – – -38

4.2 Presentation and Analysis of data collected from

the questionnaire Distributed to Relevant Staff

and customers petals company, Enugu- – – – – – – – – –  —  — – 38

4.3 Testing and interpretation of Hypothesis- – – – – – – – – – – – – – 50

CHAPTER FIVE

Summary, Conclusion and Recommendation

5.1 Summary of findings- – – – – – – – – –  —  — –  – – – – – – – — – — 59

5.2 Conclusion- – – – – – – – – –  —  — –  – – – – – – – — – – – – – – – – – –60

5.3 Recommendation- – – – – – – – – –  —  — –  – – – – – – – — – – – – –63

5.4 Limitation of the study- – – – – – – – – –  —  — –  – – – – – – – — – -64

5.5 Suggestion for further research. – – – – – – – – – –  —  — –  – – –  65

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References– – – – – – – – – –  —  — –  – – – – – – – — – – – – – – – – – – — 66
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Appendix A– – – – – – – – – –  —  — –  – – – – – – – — – – — – – – – – – – – 67

Questionnaire– – – – – – – – – –  —  — –  – – – – – – – — – – – – – – – – —68

ABSTRACT
This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu
Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use
packaging s a promo tool in the marketing of the product. Its study shows the importance of packaging as promo tool to
the customer and the companies. Chapter two dealt with the review related literature, the scope of the study and the fie

The study here reveals what was hidden about packaging as a promo tool. Chapter three contains the research methodo
research design and method in data collection analysis. Primary data collected through questionnaire and oral interview
secondary data from textbook and other various research materials.

The questionnaire will be given to staff and customer of petals to staff and customer of petals to draw out information o
whether packaging as a promo tool has effect on marketing of product. Chapter four of this project analyzed the facts co
Chapter five analyze the findings, conclusion and recommendation. Recommendation in the view of finding, the researc
suggests the possible solution to improve on packaging.

CHAPTER ONE
INTRODUCTION

1.1 BACKGROUND TO THE STUDY

One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consum
profit to the firm. Thus the provision of the product for the satisfaction of the consumer or customer is the focus of mar
thereby making produce a fundamental tool of marketing. Although the world of marketing today is a world of unpreced
competition where company with goods and services work extra hard to survive, such company must adopt sound mark
mix in order to compete favorable. The basic marketing mix is the product development and product mix. The product m
called product component not complete without packaging.

Throughout the world, packaging plays a significance role in the protection, presentation and promotion of consumer go
durable, it reduces damage and loss to goods-in-transit, helps in storage and as well minimizes stealing.

Traditionally, packaging have been viewed in a very practical fashion as a way as of protecting the physical goods as it m
through the distribution channel or means. However packaging in developing nation would sound to be out of place whe
still see market women and traders wrap their product with banana leaves, used newspaper, and green leaves. These tr
method of packaging notwithstanding, the need for packaging is growing fast and cannot be over- emphasized. In recen
marketer have be conscious of the fact that packaging is important in the decision to purchase a product. Traditional be
the manufacturer through the emphasis made have packaging meant for protecting the product only. It can now be see
most of the super-market now. Various colourful and indigenous packages are used especially when the product are com
for attention.
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The aim of this research work or study is to examine the use of packaging as a promo tool in the marketing of product. 
aims at finding out to what extent packaging influence behaviour.

1.2   STATEMENT OF THE PROBLEM

Such problem associated with packaging as a promo tool in the marketing of product in the petals company includes;

The petals company is faced with the problem of knowing whether packaging is a good promotional tool; whether it a
consumer buying decision and their buying behaviour or habit.
The company found it very hard to position the unique or feature of their product in the mind of consumer or custom
Whether it project the image of the company (ie packaging).
Another problem the petals company is having presently is whether packaging or package of a product constitutes o
determinants of the seller of their products.

1.3   PURPOSE / OBJECTIVES OF THE STUDY

The main objective of this study is to critically asses the areas of problems and seek to proper solution.

It is necessary to find out.

1. The impact of a change in the packaging or package of a product.

2. The studies will find out among others whether packaging has positive effect on the buying habit and decision of the
consumers or customers.
3. To know what extent producers are considering packaging in their product decision.

1.4 SIGNIFICANCE OF THE STUDY

This research work will go a long way to solve the research problem. It will find the importance of packaging as a pro
to both consumer and the companies. To the company, it will show the effect of packaging as a promo tool in the marke
their products.

To the consumer, it will show that packaging is part of the product bought by them. This study will also help the research
appreciate how to use packaging in increasing sales of any products as well enable the company gain their confidence a
goodwill.

1.5 RESEARCH QUESTION

Does packaging influences on buying habit of beauty care product.

Does packaging attract more customers.
Is packaging a promo tool in the marketing of product.
Does modern technology have any impact on sales package development.
Can a customer reject a particular brand of product due to bad package.

1.6   FORMULATION OF HYPOTHESIS

The following hypothetical statement are designed to help us in representations in both null and alternatives.

Ho1: A good packaging cannot serve as a substitute to advertising

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H1: A good packaging can serve as a substitute to advertising
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Ho2: A good packaging policy cannot improve a brand image.

H1: A good packaging policy can improve a brand image.

Ho3: Packaging is not a silent salesperson

H1: Packaging is a silent salesperson

Ho4: An attractive packaging does not create impulse buying.

H1:   An attractive packaging creates impulse buying.

Ho5: A beautiful packaging design cannot attract consumer.

H1:   A beautiful package design attract consumer.

1.7 SCOPE OF THE STUDY

The scope of this work is narrowed to the use of packaging or an effective promotional tool in the marketing of beauty c
product as it related to impulse buying, protecting company’s image and its effect as a silent salesperson. This study inte
figure out how packaging as a promo tool will be used in improving the company’s performance within particular interes
marketing of beauty care product. Also, it will cover the marketing of the product and effects of promotional efforts.

1.8 DEFINITIONS OF TERMS

MARKETING:

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement pro
(British chartered institute of marketing 1989).

COMMUNICATTION:

Communication is the interchange of thoughts, ideas, and information between two or more persons (Udeaha 2003

PRODUCT:

Product is a bundle of expectations; product or benefit offered to consumers by both profit seeking and non-profit orga
(Markin 1979:246/7)

PROMO-TOOL:

Promo tool include advertising, personal selling, sales promotion, publicity or public relations and packaging (Mr. Okafor

DISTRIBUTION:

According to Philip Kotala 1980 he defined distributions a route of taking the transferring entitle to a product from its us
owner of its final consumer.

PACKAGING:

Packaging refers to as what is used to protect the product from damage, shipping and handling and to lessen spoilage if
product is exposed to air or to other element.

PACKAGE: Chat with us!

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Package simply means a container, box, a bag in which things are wrapped or packaged.

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