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Rejects reduction in a retail bank using Lean Six Sigma

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DOI: 10.1080/09537287.2016.1187312

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Production Planning & Control
The Management of Operations

ISSN: 0953-7287 (Print) 1366-5871 (Online) Journal homepage: http://www.tandfonline.com/loi/tppc20

Rejects reduction in a retail bank using Lean Six


Sigma

Vijaya Sunder M.

To cite this article: Vijaya Sunder M. (2016) Rejects reduction in a retail bank
using Lean Six Sigma, Production Planning & Control, 27:14, 1131-1142, DOI:
10.1080/09537287.2016.1187312

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Download by: [Vijaya Sunder M] Date: 14 August 2016, At: 23:01


Production Planning & Control, 2016
VOL. 27, NO. 14, 1131–1142
http://dx.doi.org/10.1080/09537287.2016.1187312

Rejects reduction in a retail bank using Lean Six Sigma


Vijaya Sunder M.a,b 
a
Department of Management Studies, Indian Institute of Technology-Madras, Chennai, India; bThe World Bank, Chennai, India

ABSTRACT ARTICLE HISTORY


Lean Six Sigma (LSS) is a majestic process improvement methodology that has been proved to be a powerful Received 7 May 2015
management strategy across services. The influential synergy of Six Sigma and Lean aims at improving the Accepted 2 May 2016
processes, focusing on both rapid and robust improvements, reducing waste and variation in the process.
KEYWORDS
LSS generates successful results in key performance indicators (KPIs) based environments, where process Lean Six Sigma; retail
data gets measured and leveraged for making essential management decisions. The aim of this paper is banking; rejects; DMAIC; key
to highlight the importance of LSS in banking industry through a real-time process improvement study. performance indicators
The article establishes the literature for the need for LSS in banks detailing on customer facing metrics and
process KPIs. An action-research study conducted in a retail bank is presented in LSS DMAIC methodology
which reaped a benefit of INR 1.6 million and is a classic example of how LSS can bring bottom-line impact
to an organisation, alongside contributing to the process improvement mind-set in employees.

1. Introduction • The senior executives in the business understand the criti-


cal business processes and the key performance indicators
Process improvement (PI) is defined as an important aspect of
(KPI) associated with them.
organisational development, in which a series of activities are
• The organisation should imbibe the culture of collecting
taken by a process owner to identify, analyse and improve exist-
relevant data which determines the process performance.
ing business processes within an organisation to meet the goals
and objectives (Cook 1996). Research shows instances how From the above discussion, it is palpable that the KPIs are very
both manufacturing and service organisations benefited from important for instilling process improvement culture, especially
process improvements. Plan Do Check Act (PDCA), Statistical in LSS deployment. This is because KPIs enable measurement of
Process Control (SPC), Total Quality management (TQM), Six data and helps in determining the process performance. They also
Sigma, Lean and Lean Six Sigma (LSS) are few of the Process stand as directional indicators for the organisational leadership
improvement methodologies which subsist in usage at the cur- to make appropriate strategic decisions. Upon establishing the
rent juncture. The advantage of LSS methodology over other PI KPIs, it then becomes important to improve the current process
approaches is that LSS puts the Six Sigma methods and tools performance to the desired level. The objective of this paper is
in the service of a critical goal, and at the same time uses lean to demonstrate the power of LSS project management in a retail
principles to reduce cycle times in the processes, that chiefly bank, and to understand the intricacies and takeaways from the
drive customer satisfaction (Immelt 2006). LSS has been success- case study. The paper also aims at highlighting how LSS can bring
fully implemented across services, and banks are no exception. impact to the bottom line of the bank by delivering tangible
Banking and Financial Services has changed the ways of working results alongside instilling process thinking mindset amongst the
using LSS concepts. Bank of America, HSBC Holdings, American employees. For the benefit of the readers, the paper is organised
Express, Standard Bank Group, Bank One are few of the market as follows. The paper introduces different KPI in banking industry,
players who published their success stories post adopting LSS. and demonstrates the power of LSS methodology for improv-
Below mentioned are few of the prerequisites which an organ- ing the process level KPIs in banks. Case study methodology is
isation needs to acclimatise for successful LSS implementation adapted in the paper to showcase how LSS project management
(Antony 2014) can bring significant change in a retail bank. Leadership takea-
ways are also discussed as part of the paper.
• 
The goals of LSS should be measurable, relevant and
aligned with corporate goals.
2.  Key performance indicators for banks
• 
The organisation should have relevant process perfor-
mance metrics or key process indicators that all employees For improving quality excellence, banks need the underlying
understand and use. capabilities that enable them to progress consistently. These

CONTACT  Vijaya Sunder M.  mvijayasunder@gmail.com


© 2016 Informa UK Limited, trading as Taylor & Francis Group
1132    Vijaya Sunder M.

include process performance, complexity management, and 2015a). Measuring data and process performance is an essential
continuous improvement and collaboration between front and element for any organisation. This becomes specifically important
back offices (Christophe et al. 2012). Amongst these, process for banks as they maintain huge databases of customer confi-
performance management is the most important and critical dential information and all processes deals with involving money
element of the bank, which highlights the process complexities transactions. The KPI measurement provides a direction to the
leading to continuous improvement and thus creating a culture bank, highlighting the areas for improvement. The quality level
of collaboration. Hence KPI become important. According to of the bank cannot be improved by merely measuring KPIs. This is
FinPa New Media, KPIs are defined as quantitative and qualita- where, the Quality Excellence methodologies like Six Sigma, Lean
tive measures used to review an organisation’s progress against etc help in improving the KPI levels as per the defined customer
its goals. These are broken down and set as targets for achieve- conformance standards. Hence, it becomes a prerequisite for any
ment by departments and individuals. The achievement of organisation to mature as a metric-based organisation in order
these targets is reviewed at regular intervals (FinPa New Media to imbibe any Quality methodology for process improvements.
2009). KPI, in the EFQM Excellence Model (Muchiri et al. 2010)
are defined as “What the organisation is achieving in relation
3.  Lean Six Sigma
to its planned performance.” Essentially, “the results document
the relationship between what organisations do in terms of Six Sigma being a structured problem-solving methodol-
quality management practices and the results they achieve in ogy brings in required configuration to the process improve-
several types of outcomes” (NIST 2010). The starting point for ment by providing a more detailed outline of Deming’s
choosing which performance indicators are key to a particular plan-do-check-act cycle by guiding the initiative through a
company should be those that the Board uses to manage the five stage cycle of define-measure-analyse-improve-control
business (Hirst 2007). In banking industry, few of the KPI include (DMAIC) (Pande, Neuman, and Cavanagh 2000). Irrespective of
customer retention, customer penetration, asset quality, capi- industry or application, Six Sigma methodology has brought
tal adequacy, assets under management, loan loss etc. (Source: several influential factors such as management commitment
www.corporatereporting.com). Traditionally, a common metric and open communication into light of success, which are con-
used to measure performance has been Net Income. According sidered as critical elements for successful implementation of
to a study conducted by PwC (2011), this metric does not totally any continuous improvement programme. Having originated
serve the purpose of measuring how effectively a bank is func- from manufacturing industry, Six Sigma emphasises on continu-
tioning in relation to its size and does not truly reflect its asset ous improvements for improving process efficiencies aiming to
efficiency. Another important KPI used often in banking indus- exceed the customer expectations. In success, Six Sigma was not
try is Net promoter score (NPS). It is important to consider other rationed to manufacturing sector. Non-manufacturing organi-
KPI in order to measure a retail bank’s performance. Current sations from service sector such as Citibank, Bank of America,
ratio, working capital, returns on equity, debt to equity ratio, American Express, Caterpillar, Mount Carmel Health System and
net profit margin, inventory turnover, accounts receivable turn- Baxter Healthcare in USA, Europe and worldwide registered suc-
over are few of the critical metrics. Several studies highlighted cess using Six Sigma implementation (Chakrabarty and Chuan
the importance of KPIs in retail banking set-up. Knott, Hayes, 2009). While Six Sigma techniques help in identification of pro-
and Neslin (2002) used a Next-Product-to-Buy (NPTB) model cess variation, Lean focuses on sources of waste and improve-
to assist a retail bank with identifying the customer KPIs who ment plans to eliminate them (Gibbons et al. 2012). Lean
were likely to purchase a specific loan product. Du, Kamakura, encourages incremental improvement of an activity to eliminate
and Mela (2007) use data from a major US bank with informa- waste, variation, and overburden and helps to create more value
tion about its customers’ account balances within and outside of (Ohno 1988; Womack and Jones 1996). As per Lean, the seven
the bank to identify cross-selling and up-selling KPIs. According different types of waste are – overproduction, waiting, transpor-
to Szűts and Tóth (2008), devising standards and metrics for tation, inappropriate processing, excess inventory, unnecessary
measuring the customer loyalty in retail banks has been another motion and defects (Endlsey, Magill, and Marjorie 2006). Lean
challenge. He argues that retail banks have limited their loyalty philosophy believes that identifying many small opportunities
KPIs to product-specific programmes or simple date-based rec- leads to large overall change (Tapping and Shuker 2003). There
ognition programmes. Alfaro, Ortiz, and Poler (2007) proposed are few studies which highlight the eighth waste of unutilised
a performance measurement model to effectively measure KPIs skill set in organisations. The Lean approach to process improve-
for business processes. From the back office banking operations ment is based on mapping and analysing the activities in the
perspective, most of the KPIs get established in service level processes, called as value stream mapping (Worley and Doolen
agreements (SLA). With the globalisation and increase in the 2006). Similar to Six Sigma, various studies concluded that Lean
business process outsourcing opportunities in banking indus- principles could be translated to service sector organisations
try, the documentation of KPI as part of SLA has increased. SLAs for efficiency generation and improving the ways of working
commonly include segments to address: a definition of services, through process improvement (Ahlstrom 2004; Fillingham
performance measurement, problem management, customer 2007; Hanna 2007). Strategically speaking, Lean is a bottom-up
duties, warranties and disaster recovery features (Source: http:// approach, and Six Sigma is a top-down approach in organisa-
www.sla-zone.co.uk/). tions (Vijaya Sunder 2013). In this context, Snee (2010) argues
Delivering a defect free accurate output to the customers with- that comparing Lean to Six Sigma is not productive, in fact they
out compromising on the turnaround time of delivery becomes complement each other. It was further stated that when devel-
critical for the banking back offices (Vijaya Sunder and Antony oping and using a common approach for improvement it is
Production Planning & Control   1133

helpful to look at process from both top-down and bottom-up an approach in which the researcher and a client collaborate in
approaches. This is because top-down approach helps to under- the diagnosis of a real-time problem and in the development
stand how process improvement help organisations meet busi- of a solution based on the diagnosis (Bryman and Bell 2011).
ness goals; and bottom-up thinking helps to contemplate on According to, action research is generally designed to look into
how solving process problems improve process performance. a particular situation, policy or scenario in order to change it or
Hence, the key message is that the integration of Lean and Six improve it using focused analysis methods. The extent to which
Sigma aims to target every type of opportunity for improvement generality can be claimed from a single study though is limited,
in organisations. by documenting organisational experiences in the light of exist-
Although Lean and Six Sigma evolved distinctly, there are a ing literature, each case adds to the body of knowledge avail-
number of encouraging studies discussing the use of an amal- able for future practitioners and researchers (Antony, Gijo, and
gamated approach, leading to structured process improvements Childe 2012). According to Lee (1999), the unit of analysis in a
(Pepper and Spedding 2010). The recent evolution of LSS is a mul- real-time study is the phenomenon under study and deciding
tipart management stratagem which includes both the speed of this unit appropriately is central to a research study. The action-­
Lean and the robustness of Six Sigma. LSS focuses on both reduc- research study presented as part of this paper helps the readers
tion of variation, defects and eliminating waste in the processes. to understand the practice of Lean Six-Sigma for reducing rejects
Literature shows evidence that LSS acts as an effective manage- in a bank’s account opening process. The article illustrates the
ment strategy for improving the KPI (Chen and Lyu 2009; Kumar underlying problem of higher customer application reject rate
et al. 2006; Vijaya Sunder and Antony 2015b). The fact that services in a retail bank, leading to customer dissatisfaction. According
are not always tangible and the process performance in services is to Commonwealth Association for Public Administration and
not usually transparent could be seen as an impediment to apply Management (2010), an illustrative is a descriptive account of
LSS (de Koning and Does 2008). However, in light of the increasing the main characteristics of a real world example to clarify an idea
importance of the service sector, especially in transaction-based or reinforce an argument. The key features of such a study are
environments, it becomes essential to focus on improving KPI. its scientific credentials and its evidence base for professional
According to Snee (2010), LSS is recognised as a business strategy application. Feigin, Orum, and Sjoberg (1991) state that irre-
and methodology that increases process performance by improv- spective of the purpose, unit of analysis, or design, rigour is a
ing KPI, resulting in enhanced customer satisfaction and improved central concern for research. Hence, in this article, a single case
bottom line results. LSS uses tools from both toolboxes, in order is preferred over multiple caselets, in order to convey rigorous
to get the synergetic-best of the two methodologies, increasing in-depth analysis for a specific organisational problem.
speed while also increasing accuracy (Mader 2008). This integra- As part of the action research study, LSS Define-Measure-
tion allows the organisation to incorporate the problem-solving Analyse-Improve-Control (DMAIC) problem solving methodology
and analysis tools that make the most sense within organisation is used. The DMAIC methodology is preferred as it synergises the
(Andersson, Eriksson, and Torstensson 2006). There have been Six Sigma and the Lean tools and techniques at the appropri-
studies to highlight the success and application of LSS in banking ate stages for process improvement (George 2002; Snee 2010).
industry. Studies by Roberts (2004) indicate that LSS application According to Thomas, Barton, and Chuke-Okafor (2008), DMAIC
in a bank contributed to significant reduction in customer com- methodology is considered as the most effective for implemen-
plaints and increase in customer satisfaction. According to Rucker tation of LSS in organisational context for process improvement.
(2000), LSS contributed to reduction of internal callbacks by 80%, Accordingly, the main phases of the LSS DMAIC methodology are:
further contributing to the reduction in credit processing time
(1)  Define – What is the problem? Does it exist?
in a banking call centre operations. Another study reveals that
(2)  Measure – How is the process measured? How is it
the defect rate of returned renewal credit cards reduced from
performing?
13500 DPMO to 6500 DPMO using LSS (Keim 2001). Excessive
(3)  Analyse – What are the most important causes of
market losses on trading errors in an investment banking unit
defects?
were improved through LSS methodology contributing to several
(4)  Improve – How do we remove the causes of the
million dollar savings (Stusnick 2005). Alongside these, there are
defects?
several other publications evidencing the application of LSS in
(5)  Control – How can we maintain the improvements?
banking services (George 2003; Hayler and Nichols 2006; Hensley
and Dobie 2005). However, there is no publication found in the Literature shows much evidence that LSS DMAIC is the most
reviewed literature, which demonstrates the application of LSS in successful methodology for process improvements, specifically
retail banking set-up. Taking this as a valuable opportunity, this in banking and financial services (Hayler and Nichols 2006; Keim
paper presents an action research study of effectively applying 2001; Roberts 2004; Rucker 2000; Stusnick 2005). Figure 1 shows
LSS in a retail bank. Leadership takeaways and lessons learned the description of various activities that are carried out within
from the LSS application are also discussed as part of the paper. each phase of the DMAIC problem-solving methodology (adapted
from Brassard and Ritter 2002; Kaushik and Khanduja 2010).
4. Methodology Various DMAIC tools like project charter, swim lane process
In the interest of thoughtfulness for academicians, researchers maps, process capability tools, Gauge R-R, Cause-Effect diagram,
and corporate professionals, an action-research study is adapted Statistical tests (correlation, ANOVA), graphical tests (Pareto
in this paper, to present the organisational views of solving charts, multivari charts) are used from the LSS DMAIC toolkit, for
high reject rate in a retail bank. Action research is defined as diagnosing and resolving the organisational problem. Microsoft
1134    Vijaya Sunder M.

Figure 1. DMAIC activities roadmap.

Excel and Minitab software are used for graphical and statistical The management team decided to reduce the account open-
analysis. The leadership support and the bottom-line impact, LSS ing rejects percentage from the current ~10% to 4.5% (striving
can bring into a banking environment are further discussed as towards 0%) in a time frame of six months and thus the target
part of the paper. of the project has been arrived. The project followed LSS meth-
odology in DMAIC approach for process improvement. A project
5.  Action research study charter was framed by the project leader which included a more
precise background of the problem. The project charter was
5.1. Background
submitted to the bank’s senior management team for their con-
A large retail bank has its centralised back office operations in sensus to kick-start the project. A cross function project team
India. The operations are responsible for processing the account was formed with assigned roles and responsibilities to execute
opening forms which are submitted by the customers at differ- the project as per the Define Phase of the DMAIC methodology.
ent branches across the country. The output expected at the Detailed project charter is presented in Table 1.
end of every transaction is a successfully opened customer The project team then looked at the process in great detail.
account. The bank has three regional offices (at Bangalore, Delhi Process mapping exercise was performed using swim lane
and Mumbai) to facilitate the accumulation of the documents method. Swim lane process map is preferred over other tech-
collected at different branches of the bank. The input docu- niques, as it is considered as the best representation of the cross
ments come from the three regional offices to the back office on functional processes. The name cross functional means the whole
daily basis, for them to process the files and open the accounts. work process crosses several functions (Robert 2011). Sequence
Account opening is a critical process for the bank because of of steps at bank branches, regional offices and centralised back
increasing security and to avoid any fraud by blacklisted peo- office are documented. The process was found to be fairly sim-
ple. At the same time account opening process is a key process ple with four decision-making steps. There are multiple handoffs
to bank from customer perspective, as account opening is the identified in the process through this exercise, which are further
initial step or interaction which customer associates with the looked upon to identify opportunities for process simplification.
bank, and hence plays a vital role to create an impression about Figure 2 shows the swim lane representation of the process map.
the bank to the customer. Multi-level checks are performed by The benefit of using the swim lane map is that the stakeholders
the regional offices and the central back office ensuring the who may not have complete knowledge of the process will be
completion and correctness of the application form and the able to quickly identify the factors responsible for each activity
required documentation. It was observed that approximately through this way of depicting the process. This further serves as
10% of the account opening requests were rejected by the bank a visual supplement for written policies and procedures of the
in last one year. The bank’s management team is concerned organisation (Richards 2010).
about this, realising that they are missing 10 out of every 100 Measurement system analysis (MSA) is then performed using
customers approaching them to have association with the bank. Gauge R-R tool. This is performed as part of the Measure phase
Management after looking at the problem from a strategic per- to check whether the measurement system of the data is in-tact
spective strongly felt that the root cause of the problem needs for further data collection and analysis or not. From the process
to be understood in order to find a robust fix. The improvement mapping it is very evident that the decision to open a customer
on the rejects percentage metric would impact the customer bank account or not determines the rejects percentage of the
experience and also improves the customer base for the bank, bank. Hence, MSA is performed on the ability of the processors
alongside providing direct bottom-line benefits. A middle level to correctly judge whether the customer application qualifies for
manager with LSS skill set at black belt level was approached opening the account or a reject. The Repeatability, Reproducibility
by the management in order to take this business case as an and Accuracy of the measurement system are checked and found
opportunity for improvement, assigning as a project leader. to be 80, 50 and 50%, respectively. The overall Gauge score
Production Planning & Control   1135

Table 1. Project charter.

Project charter
Problem statement Goal Statement:
Out of 28,497 account opening applications processed, 2720 (9.54%) of appli- To reduce the Rejects% to below 4.5% from the current 9.54% striving towards
cations have been rejected by the bank for multiple reasons in past 1 year. zero, in a time frame of 6 months
Stakeholders feel that the rejects% needs to be reduced for enhanced customer
experience.
Project scope Project metric:
The project is scoped for the applications received from three regional offices Rejects % = Number of Accounts opened / Number of account opening applica-
located at Bangalore, Delhi and Mumbai. tions received
Project timeline Project Team:
6 months Project Leader: XXXXX (LSS black belt)
Project Champion: XXXXX
Sponsor: XXXXX
Other team members: XXX, XXX.

Figure 2. Swim lane process map.

(minimum value of Repeatability, Reproducibility and Accuracy) system is not considered adequate to collect data and requires
is inferred as 50%. Hence from Figure 3, the current measurement improvement.
1136    Vijaya Sunder M.

Figure 3. Measurement system analysis.

In order to improve the measurement system the following • The chart of cumulative % defects shows that the estimate
are implemented: of the overall defective rate appears to be settling down
around 7.07%.
• Introduced a new training for regional office processors on
• The rate of defectives does not appear to be much affected
policy change, strengthening the process of first level of
by the sample size.
quality checking activity. This is further proposed to be a
• The process sigma (Z) is 1.47, and hence the short term
recurring monthly activity.
sigma is 2.97 (i.e.i.e. 1.47 + 1.5shift).
• Implementation of standardised review and feedback for-
• The rejects% is reduced from 9.54 to 7.07% by improving
mat to the central back office.
the measurement system.
• Promote usage of the exhaustive checklists at both regional
and central offices for effective quality checking. The process capability analysis further reinforced the need to
• Various changes implemented to the account opening improve the reject percentage metric for process improvement. The
form. cross functional stakeholders were then called upon for a brain-
• Streamline and revamp the reject tracking process. storming session, in order to understand the root causes of the
problem. It is important to involve appropriate stakeholders at every
Waste analysis was then performed on the process. This helped
stage of the LSS project, without which there could be bottlenecks
the project manager to understand the process from the Lean
in the project success (Vijaya Sunder 2016). It was observed that the
perspective. Overprocessing and transportation waste were iden-
participant groups were very hesitant to speak up about the process
tified to be predominant in the process. Multiple levels of inspec-
experience and observations in groups. Hence, the project man-
tion leading to overprocessing were identified as opportunity for
ager chose to perform the brainstorming using the card method.
improvement. Moving the physical account opening forms from
The card method of brainstorming encourages participants to write
different locations to central back office was another prospect for
the root cause as per their experience and observations and stick it
process improvement.
over the whiteboard without mentioning their identity. This gave
Post implementing the improvements to the measurement
the candidates an opportunity to express themselves without panic
system, MSA is performed again. The repeatability, reproducibility
or ambiguity. The ideas collected in the brainstorming session were
and accuracy score post improvement were found to be 90, 80
then categorised using cause and effect diagram (Figure 5) into four
and 90%, respectively. The overall gauge score is found to be 80%
categories – sales, process, service providers and policy. Across
and hence it is concluded that the measurement system is now
all four categories, eight potential causes of the problem were
adequate enough and trustable to collect data. Data collection
identified.
plan is then rolled out to the operations in order to collect data
Pareto analysis was performed across different reasons leading
on the rejects percentage. Binomial process capability analysis
to the higher reject percentage. The DeepDive analysis on the data
was performed on the data with 95% confidence level. Binomial
further revealed the percentage of rejects across the three regions
process capability technique is used here as the process outcome
– Bangalore, Mumbai and Delhi. Hypothesis testing and other anal-
is binary (reject or no reject). The following observations are made
ysis techniques from LSS tool kit were applied on the causes identi-
from Figure 4:
fied in the brainstorming session. The below table summarises the
• The P chart indicates that there are five points out of control inferences arrived from the Analyse phase of the project. All tests
above upper control limit. Points below lower control limit were performed with 95% confidence level (Table 2).
need not be worried upon as expectation is lower the bet- Alongside the usage of statistical and management tools of LSS
ter defectives. Overall process is found to be fairly stable. summarised in Table 2, it is equally important to look at the process
Production Planning & Control   1137

Figure 4. Process capability (before).

Figure 5. Cause and effect diagram.


1138    Vijaya Sunder M.

Table 2. Causes of the problem with validation.

Test Test statistics Inference


Pareto analysis: To identify the vital few reasons Sign related and name related mismatch of
contributing to the higher rejects percentage data are the primary reasons contributing to
60% of the rejects

Correlation test: To check the impact of volumes Pearson correlation = 0.120 The p-value is 0.59, which shows that there is
processed on rejects percentage no correlation between processed volumes
and the rejects%
p-Value = 0.593
One way ANOVA: To check the impact of calendar Source DF SS MS F P The p value is 0.06, which is just above 0.05.
week on rejects percentage Hence it is concluded that there is no statisti-
cally significant impact of week on rejects%
Week 3 11.6 3.8 2.8 0.06
Level N Mean StDev
Week1 6 6.577 1.171
Week2 6 6.924 1.145
Week3 5 5.477 1.116
Week4 5 7.571 1.240
Multivari chart: To check the impact of education - Reject % is high for Undergraduates with less
and past experience of the associates on rejects than 5 months experience in the process
percentage

- Graduates, irrespective of their past experi-


ence are performing good with less Reject %

- Amongst the <3 yrs exp agents, reject % by


undergraduates is high

by on-floor observations. Not all problems are solved in board Post understanding the process through Gemba and analysing
room; Gemba walks denote the action of going to see the actual the data using LSS toolkit, the project team is once again called
process, understanding the work, and learning through asking for the brainstorming session. The theme of the brainstorming
questions (Womack 2011). The benefits of Gemba walk includes: this time is to ideate for solutions in order to solve the problem.
The project manager called in for 12 stakeholders from respective
• On-floor observations provide the project managers with
teams and explained them the causes of the problem and encour-
firsthand information about the process problems.
aged them to ideate for solutions to eradicate the root causes, to
• Gemba Walk provides associates with psychological ben-
reduce the rejects percentage. Each improvement item is further
efits. By doing so, the manager is in a way conveying the
extended with a control plan (shown in Table 3) in order to sustain
associates that they are important for the progress of the
the improvements. The management of the bank has provided
organisation and are playing a critical role in the process.
support in order to implement the changes. Internal employees
• Saves time of learning new process for a LSS consultant.
were used to accelerate change as per the improvement plan,
• Hidden waste in the process is not generally identified in
without any substantial investment.
brainstorming or data analysis. Gemba walks help the pro-
Visual management dashboards are implemented as part of
ject managers to identify the waste in the process.
the project. The dashboards showcase the real status of the rejects
• Managers generally have an overview of the process. But it
on hourly basis displayed on the operations floor. This created
is the process associates who work on the process on day
awareness about the KPI performance against the target. This
to day basis know the process in and out. Hence, asking
also improved the work culture of the associates. There was a
right questions to associates and learning through obser-
mindset change from manager-monitoring model to self-moni-
vations is essential in understanding the root causes of the
toring model. This is because the rejects% and other key metrics
problem.
are displayed transparently to every floor against the names of
Production Planning & Control   1139

Table 3. Improvements and controls.

Improvement Control
Smart tips: An initiative to circulate one pager weekly knowledge sharing material A team leader is responsible for composing and circulating the email
over email which explains the simple ways of working to generate effective
output.
Check list: A check list is prepared for the associates to help them perform the A physical checklist is pasted at every workstation in the central back office. The
decision-making of accepting or rejecting the account at the central back office. check sheets are reviewed and updated on quarterly basis by the team leaders.
Only few critical fields are mentioned as part of the check list, eliminating the
non value added activities.
Signature mismatch: Signature matching software implemented at the branches, Software maintenance team was made responsible to upgrade ad maintain the
which helps in reducing the rejects relating to signature mismatch application
Name mismatch: Changes incorporated in the name mismatch policy to reduce the Policy review board to review the policy and make updating on half yearly basis
rejects.
Electronic applications: The customer account opening forms at branches are re- Net banking automated system is implemented to sustain the process
placed by online application forms with critical information as mandatory fields.
The customer is further encouraged to initiate an electronic account opening
process without coming to the branches.
Training: Quarterly training analysis was made part of the back office employee Training agenda was created which becomes part of the annual appraisal goals
appraisal goals and all associates are trained in all critical decision-making steps and evaluation of the employees.
of the process.
Elimination of cover letter: Process enhancements performed eliminating the cover Manual cover letter requirement eliminated, hence no control required.
letter. All applications and documents are scanned and sent electronically to the
back office, without cover letter.

Figure 6. Process capability (after).

the associates who rejected them. This created the responsibility P chart indicates that there is only 1 point out of control above
towards the employees to express more accountability towards UCL. Points below LCL need not be worried upon as expectation
work, creating a significant behavioural change. Management is lower the better defectives. The chart of cumulative percent-
team comprising of senior colleagues in the bank evaluated the age defects shows that the estimate of the overall defective rate
project and found to be delightful. The project savings were appears to be settling down around 3.40%. The rate of defectives
documented as 1.6 million INR per year. The sigma value of the does not appear to be much affected by the sample size. The
process is calculated post improvements in order to validate the process Z is 1.82, and hence the short term sigma is 3.32 (i.e.i.e.
process capability (Figure 6). Binominal process capability study 1.82 + 1.5shift). Hence, the project successfully reduced the rejects
is performed with the improved process. As shown in Figure 6, percentage from ~10 to 3.4%. The project closure and success is
the reject percentage has reduced to 3.4% post improvement. The communicated to all the stakeholders in the board meeting and
1140    Vijaya Sunder M.

the project learning and the DMAIC approach were documented governance • Data analytics combined with on-floor obser-
and circulated to the concerned parties via email. vations are equally important for identifying the causes of
the problem. Most of the root causes which were ideated
through the brainstorming were validated using statistical
6.  Leadership takeaways
tool kit alongside Gemba.
LSS could be a successful business strategy for offshore banking • Leveraging the employee skill set helps in process improve-
centres if leaders are committed to the process improvement ments. Training, software maintenance and checklist
(Vijaya Sunder and Antony 2015). Right from the strategy build- creation are few of the examples of the successful improve-
ing to realising benefits, organisation leaders play a vital role in ments implemented leveraging the employee skill set. If a
LSS deployment. As the LSS implementation in organisations particular skill is not currently being used as a major deliv-
require thoughtful investment, planning, rigorous execution erable to the project, it could help in some other piece of
and timely governance, the leadership plays a very critical role delivery without investing new resources. This also helps
throughout the DMAIC flow. From the case study, it is evident reduce lean’s eighth waste.
that the power of synergetic LSS approach can bring bottom • Measurement system readiness is important for any process,
line benefits to the organisation, alongside bringing process as the metric in the above case study improved by ~2% just
improvements. The importance of continuous improvement, by correcting the measurement system. This was achieved
total employee engagement and process thinking were appar- promptly without using any analysis or improvement tools.
ent from the success of the project. The project was well rec- • Promoting ideation through employee engagement is essen-
ognised by the bank’s leadership team and the project team tial as part of continuous process improvements. In the
was awarded with a special award as part of the employee case study all the ideas for improvement were result of
recognition programme of the bank. Financially speaking, the brainstorming sessions.
investment which the bank has made on the project was very • LSS is a management strategy for positively impacting the
minimal. The black belt personnel were part of the bank and no bottom line results. The project presented in this paper is a
extra cost was involved in hiring him. The burning problem of classic example, where the bank saved INR 16,00,000 from
higher rejects percentage was resolved with well thought of LSS a single LSS project.
methodology. Research shows that for successful implementa- • The power of LSS not only improves the existing process,
tion of LSS in organisations the following factors are important but also instils and leverages the process thinking mindset
for investigation as prerequisites (Zhang et al. 2015): in the organisation. The project attracted both leadership
and the process owners to initiate several such LSS projects
• Full participation: All employees of the organisation should
to improve other critical metrics in the organisation.
be encouraged to participate in the improvement pro-
gramme. Basic knowledge on Lean/Six Sigma methodol-
ogy and tool kit could be imbibed through formal training
7. Conclusion
programmes.
• Organisation structure: The organisation structure should be The upcoming synergetic approach of LSS is catching fire across
empowered at four different levels for a successful Six Sigma industries. LSS has made a significant impact on how both the
deployment. The first level encompasses quality-­related manufacturing and service organisations handle process-related
teams or projects, related to complete processes, systems problems. LSS becomes more helpful in Banking and Financial
and long-term activities. The second level comprises ‘con- Services offshore centres as every defect could have a significant
tract’ project teams aiming at solving specific quality prob- financial impact leading to customer dissatisfaction, damaging
lems and optimisation of management processes; team the overall reputation of the bank. Hence LSS leads building
members consist of technical and management specialists and retaining customer relationships for Banks by delivering a
and experts. The third level comprises ‘Quick Six Sigma’ defect-free practice. The banking industry with offshore opera-
teams with projects focusing on existing problems and tions such as transaction-based back offices, call centres, equity
quick improvements. Depending on the depth and breadth research, transcription services etc., has the obligation to main-
of the study, projects are categorised into those for Black tain the service levels by improving the KPI at optimum levels.
Belts (BB), Green Belts (GB) and Yellow Belts. The fourth level This is essential for the banks to create impression and the brand
is based on LSS projects, addressing work standardisation in the minds of the customers. The case study presented is a
as well as operations quantification and control. classic example how LSS methodology can transform a process
• Continuous improvement: Ideas across different levels of and the mindset of the frontline workers and the management.
the organisation should be welcomed for analysis. The In the case study, the project was directed on two important
multi-level structure of Six Sigma implementation teams is attributes. The first attribute being the leadership participation,
formed to solve business problems at both strategic and and the second was the project execution. It is evident from the
operational levels to promote continuous improvement. case study that the change acceleration process with propor-
tionate level of project governance would facilitate the organi-
The key takeaways for the leaders from the case study are:
sational change. Alongside building the improvement mind-set
• Participative leadership is critical for success of LSS projects. across the operations the project brought in saves worth INR 1.6
In the case study the leadership team was part of the pro- million. Hence, it is recommended to implement LSS in bank-
ject from initiation, by staging the tollgate reviews and ing operations, especially in offshore transaction bases services
Production Planning & Control   1141

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Vijaya Sunder M. is the Head of Business Process (4): 231–241.
Excellence at World Bank, Chennai, India. He is a LSS FinPa New Media. 2009. Key Performance Indicators. Melbourne: FinPa New
Leader with experience in leading cross-functional pro- Media.
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reduce costs across service organisations. He is a LSS Trainer – trained more Hayler, R., and M. Nichols. 2006. Six Sigma for Financial Services: How
than 1000 people in LSS Yellow, Green and Black Belts till date. He also is Leading Companies Are Driving Results Using Lean, Six Sigma, and Process
certified in Business Process Modelling and Six Thinking Hats. He is a dis- Management. New York: McGraw-Hill.
tinction holder in Master of Business Administration from the Sri Sathya Sai Hensley, R., and K. Dobie. 2005. “Assessing Readiness for Six Sigma in a
Institute of Higher Learning (Puttaparthi), and gold medallist in Bachelor of Service Setting.” Managing Service Quality 15 (1): 82–101.
Engineering from the Anna University, India. He is a keynote speaker and Hirst, Roger. 2007. Guide to Key Performance Indicators. New York:
has publications in several international journals on topics relating to LSS. PricewaterhouseCoopers LLP.
Alongside corporate job, Vijaya Sunder practises teaching for MBA students http://www.brighthub.com/office/project-management/articles/85265.
in subjects like Six Sigma and Total Quality Management, as a visiting faculty aspx
at the Business Schools. He is currently pursuing his doctoral research for Immelt, Jeffrey R. 2006. “Growth as a Process.” Harvard Business Review, June
PhD from Indian Institute of Technology-Madras, India. 2006.
Kaushik, P., and D. Khanduja. 2010. “Utilising Six Sigma for Improving Pass
Percentage of Students”. Educational Research and Review 5 (9): 471–483.
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ORCID Congress Proceedings, Charlotte, NC, 188–193.
Knott, Aaron I., Andrew Hayes, and Scott A. Neslin. 2002. “Next-productto-
Vijaya Sunder M.   http://orcid.org/0000-0002-7095-7743
buy Models for Cross-selling Applications.” Journal of Interactive Marketing
16 (3): 59–75.
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