Digitalisation has been a major focus of our innovation efforts.

We are working towards

leveraging digital opportunities to boost performance, accelerate research and development
activities, better manage our supply chain and broaden our product portfolio to include new
innovative digital experiences. Digitalisation will also enhance transparency, traceability and
agility in a more efficient and effective manner. We also believe that collaboration and co-
creation will help us in achieving newer avenues and striving ahead of our peers and industry
swiftly. With  in timeframe, we are working towards accelerating advocacy and
exploring innovative solutions with prime focus on circularity, sustainability sourcing and low
carbon pathway. The overarching goal of our strategy evolution is to leverage scale as India's
largest fashion and lifestyle powerhouse and demonstrate how the sustainability paradigm can be
shifted from niche to mainstream. We have formed collaborations with several like-minded
entities like Ellen MacArthur Foundation, Sustainable Apparel Coalition and Cotton . We
are also part of the 'Circular Apparel Innovation Factory', an industry-led platform that focuses
on building a circular apparel and textile industry in India to provide thought leadership, and
demonstrate, propagate and accelerate the sustainability movement
As we celebrate leadership in sustainability, we look forward to fostering a sustainable tomorrow
and delivering sustainable fashion. Going ahead, we believe that imperatives for sustainability
will only intensify and a collective effort with pragmatic approach shall contribute in holistic
growth – taking our business to  and beyond. In this Decade of Action, we are not only
expanding our wingspan, but also accelerating effective actions to achieve our ESG ambitions
ensuring alignment not just to our sustainability goals but also to regional, national and global
goals