19.10.

2022

Course Outline
Themes in the course

01 02 03 04

E-COMMERCE SUSTAINABILITY TECHNOLOGY RETAIL

EXECUTION
PRODUCTS AT YOUR FINGERTIP CONSUME BUT DON’T HARM BIG DATA, BLOCKCHAIN, RFID NOW IS THE TIME FOR DOING

From tech products to groceries, Consumers want their products to be Ubiquitous Customer Data, HigherFulfillment challenges, Facilities planning,
consumers want everything to be ethically sourced while being processing power, Policy planning
available online environment friendly

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Course Objectives

 CO1: Remembering the challenges governing retail supply chains

 CO2: Understanding how business value propositions aligns with RSCM activities

 CO3: Analyzing the logistics challenges of different retail formats

 CO4: Evaluating the impact of People Technology interface on RSC performance

 CO5: Applying a sustainable thought process in the retail context

 CO6: Understanding the intricacies involved in collaboration in retail supply chains

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Retail SCM - Scope

Opening questions

Question 1
01 What is a supply chain? Supply chain is a network of
organizations that are having
linkages, both upstream and
Question 2 downstream in different
02 What flows characterize a supply processes and activities that
chain? produce and deliver value in
the form of products and
Question 3
03 What are the key challenges of a SCM
services in the hands of
Manager? ultimate consumer.

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Retail SCM - Scope

Opening questions

Question 1
01 What is a supply chain?
Information
• Forecasts
Money • Inventory positions
• Flows in both
Question 2 • Payments from
directions
Goods downstream player
02 What flows characterize a supply to upstream player
• Raw Material • Usually flows
chain? • Finished Goods
• WIP
backward

• Usually flows
forward
Question 3
03 What are the key challenges of a SCM
Manager?

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Retail SCM - Scope

Opening questions

 Integrating and coordinating the flow of

Question 1
materials from multitude of suppliers
01 What is a supply chain?  Managing the distribution of finished
product by way of multitude of
intermediaries.
 Satisfy the customer by establishing
Question 2
02
linkages of people at all levels in the
What flows characterize a supply organization directly or indirectly to the
chain? market place.

Question 3
03 What are the key challenges of a SCM
Manager?

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Retail SCM - Scope

Opening questions

Question 1
01 What is a supply chain?
Demand
Question 2
02 What flows characterize a supply
chain?

Question 3 Supply
03 What are the key challenges of a SCM
Manager?

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Retail SCM - Scope

Challenges of a SCM Manager

Service Level

Demand
Responsiveness

Cost
Supply
Efficiency

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Retail SCM - Scope

The Retail Sector

Holds an assortment of Goods

Procures products in large quantities
Holds Inventory closer to customer
Provides services that enhance value to the customer

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Retail SCM - Challenges

Product Category Management Promotional Planning More customer involvement

More SKUs implies more problems
 SKU explosion
 Substitutability
 Shelf space allocation.
Aligning with marketing strategy
 Dynamic adjustments are
tough
 Responsive supply chains are
not efficient
Customer is king
 Linking the customer to the
supply chain planning
process
 Complicated customer needs

Managing Product lifecycles External factors Economic Vulnerability

Old is not gold Beyond control Retail Consumption drives economy

 Perishability.  Infrastructural issues  Retail sector is directly linked

 Obsolescence  IT systems and their to development of the
 Seasonality integration economy
 Wafer thin margins

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Retail SCM - Scope

Manufacturing Supply Chain

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Retail SCM - Scope

Retail Supply Chain

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Retail SCM - Scope

What’s common and what’s different?

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RSCM as a subset of Retail Management

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Retail SCM - Importance

What’s hot in the RSCM sector?

• Magnitude of the Opportunity

• How big is the Indian Retail Market?
• What is the penetration of Organized Retail in India?

What is your opinion about the Retail sector in India?

What are the challenges hindering the growth of Retail
sector in India?
BCG Report IBEF Report
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