FIFA Intellectual Property

Guidelines
Contents
1 – INTRODUCTION ................................................................................................................................ 3

2 – OFFICIAL INTELLECTUAL PROPERTY ................................................................................................... 4

3 – IMPORTANCE OF PROTECTING THE TOURNAMENT BRAND ................................................................ 8

4 – FIFA RIGHTS HOLDERS ...................................................................................................................... 9

5 – HOW TO CELEBRATE WITHOUT CREATING AN UNAUTHORISED ASSOCIATION ...................................11

6 – INFORMATION FOR THE MEDIA .......................................................................................................12

7 – EXAMPLES OF USE ...........................................................................................................................13

8 – CONTACT INFORMATION AND HOW TO GET INVOLVED....................................................................26

Intellectual Property Guidelines, June 2022, version 6.0 1

Intellectual Property Guidelines, June 2022, version 6.0 2
Intellectual Property Guidelines, June 2022, version 6.0 3
Intellectual Property Guidelines, June 2022, version 6.0 4
 NOW IS ALL™ ™‫عالوعد‬

Intellectual Property Guidelines, June 2022, version 6.0 5
















Intellectual Property Guidelines, June 2022, version 6.0 6

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890

Qatar 2022 will be the first FIFA World Cup held in the Arab world.

Intellectual Property Guidelines, June 2022, version 6.0 7

Intellectual Property Guidelines, June 2022, version 6.0 8
Intellectual Property Guidelines, June 2022, version 6.0 9
 





Intellectual Property Guidelines, June 2022, version 6.0 10

Intellectual Property Guidelines, June 2022, version 6.0 11
Intellectual Property Guidelines, June 2022, version 6.0 12
Intellectual Property Guidelines, June 2022, version 6.0 13
Intellectual Property Guidelines, June 2022, version 6.0 14
Intellectual Property Guidelines, June 2022, version 6.0 15
Intellectual Property Guidelines, June 2022, version 6.0 16
Intellectual Property Guidelines, June 2022, version 6.0 17
Intellectual Property Guidelines, June 2022, version 6.0 18
Intellectual Property Guidelines, June 2022, version 6.0 19
Intellectual Property Guidelines, June 2022, version 6.0 20
Intellectual Property Guidelines, June 2022, version 6.0 21
Intellectual Property Guidelines, June 2022, version 6.0 22
Intellectual Property Guidelines, June 2022, version 6.0 23
Intellectual Property Guidelines, June 2022, version 6.0 24
Intellectual Property Guidelines, June 2022, version 6.0 25

o
o
o
o
o
o
o

Intellectual Property Guidelines, June 2022, version 6.0 26