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Pet Supplies Business Plan

Plan Outline:
 Executive Summary
 Company Summary
 Products
 Market Analysis Summary
 Strategy and Implementation Summary
 Web Plan Summary
 Management Summary
 Financial Plan
 Appendix
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Tall Drink of Water

Company Summary 
Tall Drink of Water is a New York-based start-up company that is
developing elevated pet feeder technology and designs that are unique in
the pet products market in both form and function. Its elevated pet feeder
products will be marketed to design professionals, pet care professionals,
government agencies and individual consumers.

2.1 Company Ownership

Tall Drink of Water is privately owned by Tonya McClendon and will file for
S-Corporation status.

2.2 Start-up Summary

Start-up expenses for the company total $31,200 and will be distributed as

follows:

 52% – Product research and development: design fees, patent fees

and prototyping.
 19% – Corporate brand development: website design, marketing
materials and advertising.
 10% – Administrative costs: legal fees, licensing and other general
administrative costs.
 19% – Home office: interior improvements, office equipment, software
and miscellaneous purchases.

We will also need a small amount for start-up inventory ($1,000), and a
$40,000 cash reserve on opening to cover operating costs for the first few
months.
Start-up costs will be financed using a combination of owner
investment and a 2-year Small Business Administration (SBA) loan.

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Start-up Funding

Start-up Expenses to Fund $31,200

Start-up Assets to Fund $41,000

Total Funding Required $72,200

Assets
Non-cash Assets from Start-up $1,000

Cash Requirements from Start-up $40,000

Additional Cash Raised $0

Cash Balance on Starting Date $40,000

Total Assets $41,000

Liabilities and Capital

Liabilities

Current Borrowing $50,000

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

Total Liabilities $50,000

Capital

Planned Investment
 Tonya McLendon $22,200

Other $0

Additional Investment Requirement $0

Total Planned Investment $22,200

Loss at Start-up (Start-up Expenses) ($31,200)

Total Capital ($9,000)

Total Capital and Liabilities $41,000

Total Funding $72,200

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Start-up

Requirements

Start-up Expenses

Product Design $5,000

Prototyping $6,300

Patent Fees $5,000

Website Design $1,000

Marketing Materials: Brochures, Banners, Signs, Trade Show Materials $4,000

Advertising $1,000

Fees: Legal, Licensing, Insurance $2,700

Stationery $300

Home Office Interior Improvements $1,000

Home Office Equipment $1,000

Software $500

Miscellaneous purchases $500

Rent $1,700

Expensed Equipment $1,200

Total Start-up Expenses $31,200

Start-up Assets

Cash Required $40,000

Start-up Inventory $1,000

Other Current Assets $0

Long-term Assets $0

Total Assets $41,000

Total Requirements $72,200

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