RAW:

My exposure in the recruitment field is such a confidence builder. For more than a year, I was
responsible for engaging with different professionals who are deemed important in a retail business
(which I am recruiting for). And also, to generally make a pitch about the company which I am working
for at that time. What makes our organization stands out among others in the same industry. Creating a
message that will resonate and convince other professionals in becoming a part of our company is such
a huge task. I needed to be compelling as a recruiter to persuade them to apply, and also to negotiate to
their varying demands. I’ve come to also realize that different approaches are pivotal for my success as a
recruiter. Formal messages seemed unappealing for my leads. But being friendly and conversational is
always reliable as a form approach. Aside from doing this on face to face, I have been also given a
chance to create compelling messages that is given to life through the use of social media. Creating
engaging captions for inspirational quotes, brain teasers and tips for jobseekers. In a nutshell, with this
unglorfied and seemingly simple task, I discovered that I have a knack for writing.

EDITED 1.0:

As a novice back then, my exposure in the recruitment field is such a confidence builder. For more than
a year, I (anxiously) took the responsibility of engaging with different professionals who are deemed
important for a retail business to which I am recruiting for.

Making a pitch about the company is part of my job. The point being is to brief them about what makes
us different among the others (especially with our competition) and what’s in it for them. Creating a
message that will resonate and convince other professionals to at least spark their interest to send an
application, is such a huge task. Obviously, the message needs to be compelling. But the approach on
delivering the message, that’s a different story.

Don’t get me started on that.

Over time, I’ve come to try several APPROACHES in reaching out to my prospective talent. For the most
part, formal messages seemed unappealing for them. But being friendly and conversational is at least 70
percent reliable as a form approach. Give or take.

In general, I usually do this using different applicant portals online. But I have been also given a chance
to create compelling messages through the use of social media with a single goal, to increase our page
likes and followers. What’s funny for me is that, with this unglorified and seemingly simple task, I
discovered that I liked this kind of writing.

In a nutshell, my previous work paved way for me to come across copywriting (Ta-daaa).

And that is my origin story.

EDITED 2.0:

As a novice back then, my exposure in the recruitment field is such a confidence builder. For more than
a year, I'm involved with reaching out to professionals of great value for a retail business.

Making a pitch about the company is part of my job. The goal is to differentiate us among the others
(especially with our competition). To show what’s in it for them. It's necessary for the message to be
interesting for them to apply. But the approach on delivering the message, that’s a different story.

Don’t get me started on that.

Over time, I’ve come to try several APPROACHES in reaching out to my talent leads. For the most part,
formal messages seemed unappealing. But being friendly and conversational is at least 70 percent
reliable. Give or take.

In general, I usually do this using different applicant portals online. But I was also exposed in using social
media with another goal, to increase our page likes and followers. What’s funny for me is that, with this
simple task, I began to take a liking for writing.

In a nutshell, my previous work paved way for me to come across copywriting (Ta-daaa).

EDITED 3.0:

As a novice back then, my exposure in the recruitment field is such a confidence builder. For more than
a year, I'm involved with reaching out to professionals of great value for a retail business.

Making a pitch about the company is part of my job. The goal is to differentiate us from the others
(especially with our competition). To show what’s in it for them. It's necessary for the message to be
interesting for them to apply. But the approach to delivering the message, that’s a different story.

Obviously, it isn't like a walk in the park.

Over time, I’ve come to try several APPROACHES in reaching out to my talent leads. For the most part,
formal messages seemed unappealing. But being friendly and conversational is at least 70 percent
reliable. Give or take.

I usually do this using different applicant portals. But I was also exposed to using social media with
another goal, to increase our page likes and followers. What’s funny for me is that, with this simple task,
I began to take a liking for writing.

In a nutshell, my previous work paved the way for me to come across copywriting.

EDITED 3.1:

As a novice back then, my exposure in the recruitment field is such a confidence builder. For more than
a year, I'm involved with reaching out to professionals of great value for a retail business.
Making a pitch about the company is part of my job. The goal is to differentiate us from the others
(especially with our competition). To show what’s in it for them. It's necessary for the message to be
interesting for them to apply. But the approach to delivering the message, that’s a different story.

It isn’t a walk in the park, I’ll tell you that.

Over time, I’ve come to try several approaches in reaching out to my talent leads. For the most part,
formal messages seemed unappealing. But resorting to a more casual and friendly attitude worked WAY
BETTER.

More replies. Better quality of engagement.

I usually do this using different job portals. But I was also exposed to using social media with another
goal, to increase our page likes and followers. What’s funny for me is that, with this simple task, I began
to take a liking this kind of writing.

In a nutshell, my previous work paved the way for me to come across COPYWRITING.

EDITED 5.0:

As a novice back then, my exposure in the recruitment field is such a confidence builder. For more than
a year, I'm involved with reaching out to professionals of great value for a retail business. Making a pitch
about the company is part of my job. The goal is to differentiate us from the others and show what’s in it
for them. To be interesting is a must for them to apply. But the approach to delivering the message,
that’s a different story.

Don’t get me started on that.

Over time, I’ve tried several ways in reaching out to my leads. Often, formal messages seemed
unappealing. Resorting to a more casual and friendly attitude worked way better. I usually do this using
different job portals. But I was also exposed to using social media with another goal, to increase our
page likes and followers. What’s funny for me is that, with this simple task, I began to take a liking for
writing. In a nutshell, my previous work paved the way for me to come across copywriting.

EDITED 7.0:

This has been my first job. As a novice back then, my exposure in the recruitment is such a confidence
builder. For almost two years, I'm involved with reaching out to professionals of great value for a retail
business.

Making a pitch to our prospect talents about the company is part of my job. The goal is to show what’s
in it for them. To stand out from the competition. An enticing message is a must. But the approach on
how to deliver it, it isn’t a walk in the park.

Over time, I’ve tried several ways in reaching out to my leads. For the most part, formal messages
seemed unappealing. Resorting to a more casual and friendly attitude worked WAY BETTER. More
replies. Better quality of engagement. I usually do this using different job portals (such as LinkedIn,
Kalibrr).

In addition, I was also tasked to manage our social media page. I write content pieces, come up with a
pitch and captions to increase page traffic and engagement. To be honest, I was more drawn to it than
the process of recruitment. With this unglorified and seemingly simple task as a recruiter, I realized that
I want to pursue writing. I'm basically having fun, so I might as well give it a shot.

In a nutshell, this is how I've come across COPYWRITING.

EDITED 6.0

This has been my first job and as a novice back then, my exposure in the recruitment field is such a
confidence builder. For almost two years, I'm involved with reaching out to professionals of great value
for a retail business.

Making a pitch about the company for talent leads is part of my job. The goal is to show what’s in it for
them. To differentiate us from our competition. Our message should be enticing enough for them to
apply. But the approach to delivering the message, that’s a different story.

It isn’t like a walk in the park, I’ll tell you that.

Over time, I’ve come to try several approaches in reaching out to my talent leads. For the most part,
formal messages seemed unappealing. But resorting to a more casual and friendly attitude worked WAY
BETTER.

More replies. Better quality of engagement. I usually do this using different job portals (such as LinkedIn,
Kalibrr).

In addition, I was also exposed to using social media with another goal, to increase our page traffic
through different types of content to be posted. What’s funny for me is that, eventually, I was
completely drawn to it more than the recruitment process, and that is to write better captions, and of
course, the pitch. With this unglorified and seemingly simple task as a recruiter, I realized that I wanted
to pursue writing. I'm having fun, so I might as well give it a shot.

In a nutshell, this is how I've come across COPYWRITING