For example, managers might enact highly visible policies that make
themselves look good and thus insure promotions. Managers might be
more interested in expensive perquisites (perks), such as beautifully decorated offices, luxury cars, and memberships in exclusive country clubs, than in reducing costs.
The problem is that the stockholders have no way of knowing whether
or not they are doing their best to maximise the owners’ wealth. Only in the case of owner-managed firms can we expect the objectives of the owners and the managers to coincide perfectly.
This difficulty has been called the principal-agent problem. The
manager is an agent of the shareholders (the principals), making decisions on their behalf. It is theoretically possible for stockholders to evaluate the managers’ efforts by establishing an elaborate and costly intelligence system to monitor the managers’ actions. In reality, of course, the stockholders’ interests lie in avoiding such costs. Some agency theorists hold that monitoring management action is unnecessary. They point to empirical data that show a strong relationship between a company’s profitability and executive compensation and offer these data as proof that market dynamics are sufficient to lead managers to give their best effort.