CHAPTER 1

(TitleSlide)
The Impact of Media on Storytelling

(JEI)
(Slide1)
Ln.1 - “Media” and “Storytelling”
(Oral explanation)
Our topic is about the use of modern media to tell a story, so let us
discuss what the two things are.
What is “Media”? According to dictionaries it is the material of form
used by an artist, composer, or writer. In the wiki, it is defined as the
communication outlets or tools used to store and deliver information or
data.
Basically, it is what people use to deliver content to the public. For
artists, it is the outlet for their works to become available to consume by
the public.
Storytelling, on the other hand, is the social and cultural activity of
sharing stories, sometimes with improvisation, theatrics or embellishment,
as the wiki says.
Storytelling, in the true meaning of the word, is all about telling
stories, both fiction and non-fiction. It may be just to entertain, educate,
preserve culture or instill moral values.

(Slide2)
Ln.1 - The Impact of Media
(Oral explanation)
The use of media to tell a story is very common to this day, we all
consume some type of content on the internet, TVs, and radios. We can say
that storytelling using the media is effective because of how common and
successful it is, but most of us can’t say why it is so effective.
The significance of studying this topic is to provide creators an
understanding about the impact of modern media as the key for
successful storytelling and to be the basis for other studies of the same
topic.
 (Slide3)
Ln.1 - Statement of the Problem (SlideTitle)
Ln.2 - How does it affect storytelling?
(Oral explanation)
We, the researchers, want to uncover the mysterious effectiveness of
the integration of the modern media in storytelling.
The main question this research seeks to answer is how it affects
storytelling and why it seems to be successful.

(CALLEN)
(Slide4)
Ln.1 - Scope and Limitations of the Study (SlideTitle)
Ln.2 - What modern platform greatly affects storytelling?
Ln.3 - Integration of media to achieve a certain result
(Oral explanation)
Our study will focus on why the modern media is successful in
storytelling and which platform greatly affects the experience. But we will
not delve deeper in the techniques of storytelling, only the basics. The
reason being, techniques of storytelling and why it is effective has been
explored during the use of old media. The techniques for the modern
media is a topic on its own.
 CHAPTER 2
(Slide5)
Ln.1 - Review of Related Literature
Ln.2 - Storytelling evolves
Ln.3 - Use of multimedia to tell a story
(Oral explanation)
There are only a few written references that relate to our research,
and some only contain portions of it; those that are in the paper are
carefully picked from different articles.
First on the list is the evolution of storytelling. It all started from cave
drawings, to oral traditions, written or printed works, and as technology
advanced, the camera produced photographs and videos, digital music
and the internet came that fully revolutionized the way we tell stories. Not
to mention graphic designs, digital art and its parents sketches, paintings
and street art, all tell a story too.

(Slide6)
Ln.1 - 6 Basic Emotions by Paul Eckman (SlideTitle)
[2 columns]

1. Happiness 4. Fear
2. Sadness 5. Surprise
3. Disgust 6. Anger
(Oral explanation)
According to Paul Eckman, there are 6 basic emotions you need to
tap into your audiences. Successfully doing this will mean an effective story
told.
The center of emotional processing is the amygdala, which receives
input from other brain functions, like memory and attention. Whenever you
share new stories with your audience, your audience processes this
content first through the Emotional Brain.
Stories are more effective if they convey the right emotions at the
right time. Using such graphics and sounds will help sell these feelings that
viewers can relate to and try to rationalize, ultimately leading them to think
more about the story told.
 CHAPTER 3

(GIO)
(Slide7)
Ln.1 - Methodology (SlideTitle)
Ln2 - Research Design
Ln3. - Exploratory Research Design
(Oral explanation)
We decided that the best research design for our study is the
exploratory design, which is defined as a design for studies that have few
or no earlier studies to refer to, with the goals to gain insights and
familiarity for future research. This will also help us focus more on
gathering data, recognize patterns and formulate a theory as the end goal.
Rather than providing an answer with less references from previous studies
that are related to our topic.

(Slide8)
Ln.1 - Research Approach
Ln.2 - Inductive Approach
(Oral explanation)
The inductive research approach compliments the research design
we chose. Since there are only a few old studies to refer to, we thought that
developing a theory for future research will be more beneficial than
answering the question with less studies to back it up.

(Slide9)
Ln.1 - Sampling Method
Ln.2 - Simple Random Sampling
(Oral explanation)
Simple random sampling is the most optimal sampling method for
the study, researchers, and respondents alike. Having to pick respondents
without any biases from the researchers while having the ease to pick
randomly from a chosen set of population will give the researchers more
time to analyze the data and create a more sound theory. Since the
general public has access to modern media, the theories to be formulated
will come from a generalized point of view rather from specific groups with
the same or opposing interests and opinions.

(NOTARIO)
 (Slide10)
Ln.1 - Data Collection Method
Ln.2 - Primary Data
(Oral explanation)
Gathering primary data is almost the only way of collecting any data
at all, given the fact that there are almost no references and old studies to
retrieve data from.
Primary data are collected through questionnaires. This is to ensure
that the data collected will be easier to review when needed since this is
qualitative research and the respondents' answers are to be interpreted on
how their experience was on the integration of digital media to
story-telling.

(Slide11)
Ln.1 - Data Analysis
Ln.2 - Hermeneutics of Empathy
(Oral explanation)
We opted to interpret the data using Hermeneutics of Empathy,
which is defined as a type of interpretation of what experiences and how
the respondents reacted to a certain scenario/problem.
Since respondents' experience will be the main concern,
Hermeneutics of Empathy is the most fitting data interpretation method to
be used. With this, formulating a theory based on the respondents’ answers
to what their experiences were like, is the most optimal result at the end of
the study.