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  • TESLA

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    Harshit Saraswat
    21 views10 pages
    The presentation provided an overview of Tesla, an electric vehicle manufacturer founded in 2003. It discussed Tesla's key strengths like sustainable innovation, Elon Musk's leadership, and vehicle performance and design. Weaknesses mentioned included high costs, manufacturing challenges, and reliance on one person. Opportunities discussed were expanding into new vehicle models and markets, while threats included growing competition and economic challenges. The presentation concluded with Tesla's sales focus on monthly payments over total costs and standing behind their products.

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    The presentation provided an overview of Tesla, an electric vehicle manufacturer founded in 2003. It discussed Tesla's key strengths like sustainable innovation, Elon Musk's leadership, and vehicle performance and design. Weaknesses mentioned included high costs, manufacturing challenges, and reliance on one person. Opportunities discussed were expanding into new vehicle models and markets, while threats included growing competition and economic challenges. The presentation concluded with Tesla's sales focus on monthly payments over total costs and standing behind their products.

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    © All Rights Reserved
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    21 views10 pages

    TESLA

    Uploaded by

    Harshit Saraswat
    The presentation provided an overview of Tesla, an electric vehicle manufacturer founded in 2003. It discussed Tesla's key strengths like sustainable innovation, Elon Musk's leadership, and vehicle performance and design. Weaknesses mentioned included high costs, manufacturing challenges, and reliance on one person. Opportunities discussed were expanding into new vehicle models and markets, while threats included growing competition and economic challenges. The presentation concluded with Tesla's sales focus on monthly payments over total costs and standing behind their products.

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    © All Rights Reserved
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    of 10

    PRESENTATION ON

    TESLA
    This Photo by Unknown author is licensed under CC BY-NC.

    KRTIKA SHARMA
    MBA-II SEMESTER

    This Photo by Unknown author is licensed under CC BY-SA.


    , United States
    Number of locations 655 retail stores/galleries and service ce
    ABOUT (2021)

    Area served • North America


    • Europe
    • • Tesla Motors, American
    • Oceania electric-
    • East Asia
    automobile manufacturer.
    • West Asia
    • • It was founded in •2003 byAsia
    Southeast American
    entrepreneurs Martin Eberhard and Marc
    Key people •
    Tarpenning and was•Robyn
    named Denholm (Chair)
    after Serbian
    Elon Musk (CEO)
    American inventor Nikola Tesla.
    • Zach Kirkhorn (CFO)
    • Drew Baglino (CTO)
    • • Tesla, Inc. Tesla Motors was formed to
    Products develop an electric •sports
    Model S car.
    • Model 3
    • • Tesla was founded•Model
    in 2003
    X by a group of
    • Model Y
    engineers who wanted to prove that people
    • Powerwall, Powerpack, and Megapack
    didn’t need to compromise
    • Solar panelsto
    anddrive electric
    Solar Roof
    – that electric vehicles can be better,
    Production output
    quicker and more fun • 930,422 vehicles
    to drive (2021)
    than gasoline
    • 3.99 GWh battery energy storage syste
    cars. (2021)
    • 345 MW solar (2021)
    This Photo by Unknown author is licensed under CC BY-SA-NC.
    STRENGTHS
    SUISTAINABLE INNOVATION

    ELON MUSK MONOPOLY

    PERFORMANCE

    DESIGN OF CARS

    CUSTOMER EXPERIENCE

    This Photo by Unknown author is licensed under CC BY.


    WEAKNESSES

    • ONE MAN SHOW


    • HIGH COST STRUCTURE
    • MANUFACTURING PROBLEM
    • POOR CUSTOMER AWARNESS
    • LIMIT IN GLOBAL EXPANSION
    • BATTERIES

    This Photo by Unknown author is licensed under CC BY-ND.


    OPPORTUNITIES

    GOVERNMENT
    DIVERSIFICATION
    INCENTIVES

    DEMAND FOR
    MODELS FOR
    SUISTAINABLE
    MIDDLE CLASS
    PRODUCT

    AUTONOMUS MARKET
    DRIVING EXPANSION This Photo by Unknown author is licensed under CC BY-ND.
    THREATS
    • COMPETITION
    • ECONOMIC
    CHALLENGE
    • SUBSTITUTES
    • LACK OF CRITICAL
    RESOURCES
    • REGULATORY
    RESTRICTIONS
    • FUNDING FOR SCALE
    This Photo by Unknown author is licensed under CC BY-SA.
    TESLA SALES FOCUS

    Focus on Focus
    price .
    on monthly payments vs. total vehicle

    Stand Stand behind the product with great warranties,


    behind service, and residual values .

    Engaging Engaging stores, low bar for test drives,


    simplified sales process.
    Competitors
    • Honda
    • Hyundai
    • Kia
    • Mazda
    • Volkswagen
    • Volvo
    Thank you
    THANK YOU

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