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    Tesla's strategy was to first develop a high-end sports car to prove electric vehicles could be stylish and efficient, using it to develop patents and intellectual property. Their second step was to introduce a premium sedan to compete with BMW, Mercedes, and Audi. Finally, they aim to produce hundreds of thousands of lower cost premium electric vehicles for mass adoption. Their first car, the Roadster, drove over 60 million miles in 31 countries. The Model S was the most awarded car of 2013. Tesla focuses sales on monthly payments rather than price, and provides engaging stores, easy test drives, and strong warranties to back their products.

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    About the manufacturing and other specific units of tesla manufacturer

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    Tesla's strategy was to first develop a high-end sports car to prove electric vehicles could be stylish and efficient, using it to develop patents and intellectual property. Their second step was to introduce a premium sedan to compete with BMW, Mercedes, and Audi. Finally, they aim to produce hundreds of thousands of lower cost premium electric vehicles for mass adoption. Their first car, the Roadster, drove over 60 million miles in 31 countries. The Model S was the most awarded car of 2013. Tesla focuses sales on monthly payments rather than price, and provides engaging stores, easy test drives, and strong warranties to back their products.

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    28 views17 pages

    Tesla

    Uploaded by

    undrathi ramu
    Tesla's strategy was to first develop a high-end sports car to prove electric vehicles could be stylish and efficient, using it to develop patents and intellectual property. Their second step was to introduce a premium sedan to compete with BMW, Mercedes, and Audi. Finally, they aim to produce hundreds of thousands of lower cost premium electric vehicles for mass adoption. Their first car, the Roadster, drove over 60 million miles in 31 countries. The Model S was the most awarded car of 2013. Tesla focuses sales on monthly payments rather than price, and provides engaging stores, easy test drives, and strong warranties to back their products.

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    © All Rights Reserved
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    of 17

    18J45A0337

    P.NAGENDRA
    Tesla Motors
    June 2013
    Introduction to Tesla
    -Elon Musk | CEO and Chief Architect
    Tesla Strategy

    1. Develop a high-end, high performance sports car to prove that electric vehicles are both
    stylish and efficient. Use the sports car to develop core intellectual property and patents.

    2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi

    3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption
    Tesla Product Strategy
    0 - 60mph: 3.9 seconds • Driving Range: 244 miles • Base Price: $109,000
    Millions of Electric Miles
    2100+ Roadsters 31 Countries 60,000,000 miles
    Model S - Most Awarded Car of 2013
    Tesla Sales Focus

    1. Focus on monthly payments vs. total vehicle price

    2. Engaging stores, low bar for test drives, simplified sales process

    3. Stand behind the product with great warranties, service, and residual values
    Charging
    Model S Charging Vocabulary

    Tesla
    Mobile
    Connector
    110V Outlet

    Twin charger(s)
    Tesla
    240V Outlet High Power Wall Connector
    Model S Supercharging

    • Industrial grade, not available for home use


    • Up to 120 kW input
    • Up to 120 kW off-board charger
    • Bypasses on-board vehicle chargers
    • Fills battery directly
    Supercharging Growth
    Supercharging Growth
    Supercharging Growth
    THANK YOU!

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