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Tourism in Italy. Italy recorded a total of thirty-eight million tourists in 2020, ranking 6th in the
world in absolute terms.
★ Venice (Veneto): had 37,04 million nights, (74,17% of those, foreigners) then making it
the most visited city in Italy;
★ Bolzano (Trentino-Alto): Then, had 32,4 million nights, 68,2% of those foreigners
travelers;
★ Rome (Lazio): had 29,8 million visitor nights, and 23,6% were international visitors;
★ Trento (Trentino-Alto): had 17,7% million visitor nights, 41,6% of those were foreigners;
★ Verona (Veneto): Then, Verona had over 17,2 million visitors, 77,4% of those were
international tourists;
★ Rimini (Emilia-Romagna): Rimini was visited for over 15,9 million people, only 23,8%
were international visits;
★ Milan (Lombardy): with more than 15,4 million visits, Milan is number 7. 60% of the
visitors were foreigners;
★ Florence (Tuscany): Then, had 14,7 million stays, 73,2% being internationals;
★ Naples (Campania): with 13,1 million night visits, 55% of those foreigners;
★ Brescia (Lombardy): and finally, number 10, Brescia, with 10,4 million nights, 71,4% of
those by international tourists.
Data in the chart are given in millions of tourists. The red line represents the average of all 14
countries in Southern Europe.
Revenues in tourism
In 1995, tourism revenues amounted to 30.41 billion USD, or about 2.6 percent of the gross national
product. This corresponded to about 55.71 million tourists at that time and roughly 546 USD per
person. Within 25 years, the country's dependence on tourism has decreased slightly. Before the
outbreak of the Covid-19 pandemic, sales took up $51.91 billion billion, 2.6 percent of gross national
product. Thus, each visitor spent an average of $544 on their vacation in Italy.
In 2020, tourist receipts plummeted due to the Covid-19 pandemic. Of the $51.91 billion billion
(2019), only $20.46 billion billion remained. This is a 61 percent decrease in Italy.
All data for Italy in detail
2020 38.42 m
2019 95.40 m
2018 93.23 m
2017 89.93 m
2016 84.93 m
2015 81.07 m
2014 77.69 m
2013 76.76 m
2012 76.29 m
2011 75.87 m