Professional Documents
Culture Documents
BEK. 2017. Badan Ekonomi Kreatif. Diakses pada tanggal 9 Desember 2017 pukul
12.56, dari http://bekraf.go.id
Cenadi, C. S. (2005). Peranan Desain Kemasan Dalam Dunia Pemasaran.
Clow, K. E., & Baack, D. (2014). Integrated Marketing Communication. In K. E.
Clow, & D. Baack, Integrated Advertising, Promotion, and Marketing
Communications (p. 20). Harlow: Pearson Educattion.
Clow, K. E., & Baack, D. (2014). Public Relations Functions. In K. E. Clow, & D.
Baack, Integrated Advertising, Promotion, and Marketing Communicatons
(p. 372). Harlow: Pearson Education.
Clowe, K. E., & Baack, D. (2014). Integrated Advertisisng, Promotion, and
Marketing Communication. Harlow: Pearson Education.
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Rezaqallah H. Ramdhan, Hamad I. Abdul Wahhab and Salih O. Duffuaa (1999).
1999),"The use of an analytical hierarchy process in pavement maintenance
priority ranking".
Saaty, T. L. (2008). Decision making with the analytic hierarchy process.
International Journal of Services Sciences, 1(1), 83.
https://doi.org/10.1504/IJSSCI.2008.017590.
Syaifullah (2010). Analytical Hierarchy Process. Jakarta: Erlangga.
Sucihatiningsih Dian Wisika Prajanti, (2014). "Strategy for controlling agricultural
land conversion of paddy by using analytical hierarchy process in Central
Java".
Tohar, M. (2009). Usaha Kecil Menengah.
https://www.kajianpustaka.com/2013/01/definisi-usaha-kecil.html.
Warren, J. (2011). Key Performance Indicators (KPI) - definition and action:
Integrating KPIs into your company's strategy. London: ATI.
Watson, G. H. (1993). Strategic Benchmarking. New York: John Wiley and Sons.
Weitz, B., & Wensley, R. (2002). Sales Promotion. Handbook of Marketing, 310-
338.
Yu, L., Wang, C., & Seo, J. (2012). Mega event and destination brand: 2010 Shanghai
Expo. International Journal of Event and Festival Management, 3(1), 46–65.
https://doi.org/10.1108/17582951211210933.
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