MICRO PERSPECTIVE IN TOURISM
AND HOSPITALITY MANAGEMENT
What I Know about the Challenges
and factors influencing the Tourism
and Hospitality Industry
● Tourism and hospitality Industry
is one of the sectors in the country
that are facing a lot of challenges
every year. There are a variety of
tourism trends that are based on
wider shifts in consumer behavior,
such as the need for healthy and
organic foods and drinks,
sustainability, individualized service,
and the growing demand for
digitalization and the use of
technology. However, It is difficult
to cope up in the situation similar to
the changing industry of the area,
new equipment that I don't think
can be easily met by places or
tourist destinations in remote
provinces, especially with the huge
strike of pandemic it had a big
impact in many places especially
those in the tourism and hospitality
industry doesn’t expect it so it is
one of those affected by the
pandemic. Because of the changing
demands of society, the hospitality
and tourism industry has evolved on
a regular basis. This is due to the
fact that the sector as a whole
works with a wide variety of
difficulties and factors that must be
strictly followed in order to ensure
customer satisfaction. The Smart
hotels, sustainable hotels, virtual
reality and augmented reality, and
one-of-a-kind brand experiences are
all trending right now. The sharing
economy, OTAs, digital guest
experiences, global tourism, young
markets, and the strength of social
media are all long-term trends,
including travel technology
developments include artificial
The Challenges and Factors
Influencing the Tourism and
Hospitality Industry Based on the
Seminar
● The guest speaker in the said
seminar highlighted three (3) of the
current trends in the tourism and
hospitality industry, which is the
Bleisure, Smart Tourism, and
Holistic Hospitality. According to
him Bleisure is the combination of
business and leisure doing business
while doing leisure at the same
time, it became trend specially
when pandemic strike. Initially,
smart tourism is the fast switching
of the technology, good thing
tourism and hospitality industry or
the DOT innovated technology like
virtual tours, they can virtuality visit
the site of the attraction through
360 view using digitalized
technology. The holistic hospitality
is more on health and wellness.
Current issues in the tourism and
hospitality industry well there is no
other than the covid 19 Pandemic
which is they gave a huge impact in
the tourism and hospitality industry.
Almost all the sectors here in the
country are affected by the
pandemic because of the restriction
and guidelines, and had travel ban
which foreign visitor doesn’t
allowed to enter the country.
According to the Guest speaker
tourism industry the most affected
one because tourism is not
necessity or essential, tourism is like
a luxury or leisure and not priority
with that lockdown imposed, hotel
staff, business under tourism need
to have displacement of the
workers. With that tourism are now
bouncing back its just partially
coming back as it is, some of the
Solutions/ Recommendations to
the identified Challenges in the
Tourism and Hospitality Industry
● Solution and Recommendations,
as the Tourism is one of among the
industries most affected by the
COVID-19 epidemic, particularly in
nations where tourism is a critical
economic pillar. Digital technology
can assist nations like the
Philippines recover and resume
tourist operations in the new
normal. When pandemic-related
travel restrictions are lessened, the
Philippine tourism agency will
launch a digital tourism campaign to
promote its tourist attractions and
increase international visitor
arrivals. They are also implementing
stringent health and safety
procedures in tourism companies by
encouraging contactless and
cashless transactions. Meanwhile,
on the tourism of Baguio Municipal
authorities have implemented an
effective digital contract tracing
approach, leveraging cloud-based
data encoding and capture, as well
as GIS-based geospatial and link
analysis, to give city officials with a
deeper understanding of COVID-19
instances in the city. The tourist and
hospitality business has grown in
importance in the changing market
condition of the industry sector.
Furthermore, the increased
domestic travel and high
discretionary income levels have all
contributed to the positive rise. The
aviation business is predicted to
increase in the next years, with a
direct influence on the tourist and
hospitality industries. Furthermore,
social travel websites have grown in
popularity in recent years due to
intelligence, voice technology,
mobile technology are the few of
the trends currently facing by the
tourism and hospitality industry.
tourism attractions, hotels,
staycation etc., are reopening there
business to the tourist.
the comfort and accessibility of
access they provide. It has also been
shown that middle-income groups
like affordable hotels and are
particularly drawn to programs and
price reductions.