PE

Base Price Current price q0

Organic
Petrol
Fruits
Medicine
Fish
Shampoo

PE
Base Price Current price q0

Organic Sugar 135

April-june Petrol 93.57 98.87 17031

july 2020-may Banana 95.27 90.38 31

april2019-march2020 Tea 156.91 147.89 64620000

2018-19 to 2019-20 Fish 570.15 508.18 13570000

2018-19 to 2019-20 Cotton 128.54 110.73 33.7

68.2 53.6 27%

70.8 82.7 -14%

14.6 14.6
60.9 60.9
24% 24%

11.9 -11.9
76.75 76.75
16% -16%
154.62046887720600% -154.62046887720600%

93.57 98.87 17031

95.27 90.38 31
156.91 147.89 64620000
570.15 508.18 13570000
128.54 110.73 33.7
2152.22 1961.3 17,53,700

2152.22 1961.3 300

2152.22 1961.3 514000
2152.22 1961.3 656651

2152.22 1961.3 3,47,590

 IE
q1 Base Price
Apparel
Gold
Sports Cars
Food
Rice

IE
q1 Base Income
2019
Apparel 2152.22
16335 Thousand Metric Tonnes Maruti Vehicles 2152.22

32 million metric tons Samsung Phones 2152.22

52850000 The figure was 52.85 million kg in 2020 Dell PCs 2152.22
and 64.62 million kg in 2019.
14160000 Royal Enfield bikes 2152.22

32.3 in million bales Flats sold 2152.22

 16335 -132.04675830827500% 5.3 96.22 6%
32 -165.94128736870500% -4.89 92.825 -5%
52850000 29.53534721711190% -9.02 152.4 -6%
14160000 -270.10191685291200% -61.97 539.165 -11%
32.3 350.90662670384200% -17.81 119.635 -15%
14,61,126 497363.63659347700000% -190.92 2056.76 -9%

270
808000
5,73,438

1,82,640
Current price q0 q1
OS
Beverages
Cars and fuel
RTE

Current income q0 q1
2020
1961.3 Petrol & Maruti
1961.3 17,53,700 14,61,126 Popcorn & Cinema tickets

1961.3 300 270 Chicken and Fish

1961.3 514000 808000 Sugar & Vadilal Icecream

1961.3 656651 5,73,438 Coffee(Robusta) & Tea

1961.3 3,47,590 1,82,640

Cross elasticity of demand is the ratio of perce

demanded of a product to percentage change i
It is used to measure how responsive the qu
product is to a change in price of an

Vadilal Industries Ltd Managing Director Rajesh

2019 sales level there is a 20-30 per cent incre
further increased to over 60 per cent in Ma
prematurely this year
 prematurely this year

The average CPC for businesses to advertise in I

Rs 2.26. It varies rapidly from busine

In India, You Can Start Advertising On Faceboo

Budget Of $1 / Day. Average CPC For Link Clicks
Average Cost Per 1000 Impressions Is

-696 16682.9572 -4%

1 31.5 3%
-11770000 58735000 -20%
590000 13865000 4%
-1 33 -4%
-30 1607413 0%
 CE AE
Base Price Current price q0 q1 Base Price

CE AE
Base Price Current price q0 q1 Base Price

71.84 69.63 17,53,700 14,61,126 2019 & 2020

320 360 945 million tickets 1.03 billion 2018 & 2019

143.02 143.82 13570000 14160000 2018 & 2019

19.45 19.32 100 160 2019 & 2020

118.11 110.73 64620000 52850000 2019 & 2020

of demand is the ratio of percentage change in quantity

product to percentage change in price of another product.
measure how responsive the quantity demanded of one
duct is to a change in price of another product.

s Ltd Managing Director Rajesh Gandhi said, “Compared to

l there is a 20-30 per cent increase in February which has
eased to over 60 per cent in March as heat has started
prematurely this year.
 prematurely this year.

C for businesses to advertise in India varies from Rs 0.51 to

26. It varies rapidly from business to business.

an Start Advertising On Facebook With A Minimum Daily

Day. Average CPC For Link Clicks Costs Rs. 0.52  To Rs. 2.3.
ge Cost Per 1000 Impressions Is Rs. 9.3 Approx.
Current price q0 q1

Current price q0 q1
https://www.bankbazaar.com/fuel/petrol-price-bangalore.html
https://www.indexmundi.com/commodities/?commodity=bananas&currency=inr
https://www.ppac.gov.in/content/147_1_ConsumptionPetroleum.aspx
https://www.business-standard.com/article/economy-policy/indian-tea-exports-likely-to-fall-nearly-15-per-cent-in
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiPrJXsnaP
https://tradingeconomics.com/india/gdp-per-capita
https://www.indiatoday.in/technology/news/story/samsung-phone-sales-slump-below-300-million-units-first-time
https://gadgets.ndtv.com/laptops/news/india-pc-market-shipment-idc-notebooks-idc-dell-hp-asus-acer-lenovo-2-9
https://www.drivespark.com/two-wheelers/2021/royal-enfield-sales-fy-2020-2021-in-india-royal-enfield-records-1
https://www.hindustantimes.com/business/share-of-completed-flats-in-total-housing-sales-during-2020-rises-to-2
https://www.statista.com/statistics/1038905/india-production-of-banana/
https://www.statista.com/statistics/797627/raw-cotton-production-india/
https://www.business-standard.com/article/current-affairs/box-office-report-indian-cinema-has-a-happy-story-in-r
https://theprint.in/economy/ice-cream-makers-see-double-digit-growth-after-year-of-covid-meltdown-hope-to-be

https://medium.com/@Techfondly/what-average-cpc-for-facebook-ads-in-india-b51ce6fc81d8
https://www.rankontechnologies.com/smm-packages/facebook-marketing-packages-india/
y-to-fall-nearly-15-per-cent-in-2021-121071100580_1.html
ct=8&ved=2ahUKEwiPrJXsnaPyAhWp8HMBHdsmDnAQFnoECAQQAw&url=http%3A%2F%2Fdof.gov.in%2Fsites%2Fdefault%2Ffiles%2F202

w-300-million-units-first-time-in-9-years-1753526-2020-12-27
c-dell-hp-asus-acer-lenovo-2-9-million-q4-2020-2373473
n-india-royal-enfield-records-13-percent-decline-in-sales-034101.html
g-sales-during-2020-rises-to-21-report-101613391346145.html

cinema-has-a-happy-story-in-rising-ticket-sales-120021400062_1.html
f-covid-meltdown-hope-to-beat-2019-sales/627755/
es%2Fdefault%2Ffiles%2F2021-02%2FFinal_Book.pdf&usg=AOvVaw2DY1MTm-bm9zcjyFyVbPWy
 With an average monthly wage of Rs 32,800 (USD 437), India has been ranked

Read more at:

https://economictimes.indiatimes.com/news/economy/indicators/india-placed-72nd-on-glo
average-monthly-wage-of-rs-32800-report/articleshow/77806437.cms?
utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
D 437), India has been ranked 2020

tors/india-placed-72nd-on-global-list-with-
ticleshow/77806437.cms?
text&utm_campaign=cppst
 Dozens
Price Elasticity 1/1/2020 1/1/2021
Bananas Q1 Q2 P1 P2 Coffee
1 3 3 80.66 90.65 1
2 4 4 80.66 90.65 2
3 2 2 80.66 90.65 3
4 5 5 80.66 90.65 4
5 3 3 80.66 90.65 5
17 17 80.66 90.65

2 17
9.99 80.66

0.042

Banana Initial Price (PI) = 80.66, New Price (PN) = 90.65,

Initial Quantity (QI) = 17, New Quantity (QN) = 17.

PED = ( (QN − QI) / (QN + QI) / 2 ) / ( (PN - PI) / (PN + PI) / 2 )

PED = ( (17 − 17) / (17 + 17) / 2) / ( (90.65 - 80.66) / (90.65 + 80.66) / 2)

PED = 0 / 0.0292

PED = 0

Since |PED| < 1 ⇒ demand is perfectly inelastic.

Coffee Initial Price (PI) = 121.69, New Price (PN) = 114.05,

Initial Quantity (QI) = 31, New Quantity (QN) = 30.
 PED = ( (QN − QI) / (QN + QI) / 2 ) / ( (PN - PI) / (PN + PI) / 2 )

PED = ( (30 − 31) / (30 + 31) / 2) / ( (114.05 - 121.69) / (114.05 + 121.69) / 2)

PED = -0.0082 / -0.0162

PED = 0.5058

Since |PED| < 1 ⇒ demand is inelastic.

Chicken Initial Price (PI) = 152.11, New Price (PN) = 132.32,

Initial Quantity (QI) = 17, New Quantity (QN) = 20.

PED = ( (QN − QI) / (QN + QI) / 2 ) / ( (PN - PI) / (PN + PI) / 2 )

PED = ( (20 − 17) / (20 + 17) / 2) / ( (132.32 - 152.11) / (132.32 + 152.11) / 2)

PED = 0.0405 / -0.0348

PED = -1.1653

Since |PED| > 1 ⇒ demand is elastic.

Rice Initial Price (PI) = 85, New Price (PN) = 95,

Initial Quantity (QI) = 38, New Quantity (QN) = 34.

PED = ( (QN − QI) / (QN + QI) / 2 ) / ( (PN - PI) / (PN + PI) / 2 )

PED = ( (34 − 38) / (34 + 38) / 2) / ( (95 - 85) / (95 + 85) / 2)

PED = -0.0278 / 0.0278

PED = -1

Since |PED| = 1 ⇒ demand is unitary elastic.

Pepsi 2L Initial Price (PI) = 90, New Price (PN) = 90,

Initial Quantity (QI) = 10, New Quantity (QN) = 8.

PED = ( (QN − QI) / (QN + QI) / 2 ) / ( (PN - PI) / (PN + PI) / 2 )

PED = ( (8 − 10) / (8 + 10) / 2) / ( (90 - 90) / (90 + 90) / 2)

PED = -0.0556 / 0

PED = -Infinity

Since |PED| = Infinity ⇒ demand is perfectly elastic.

Packets 1/1/2020 1/1/2021 Kg 1/1/2020 1/1/2021
Q1 Q2 P1 P2 Chicken Q1 Q2 P1 P2
6 6 150 145 1 3 4 152.11 132.32
7 7 150 145 2 3 4 152.11 132.32
6 6 150 145 3 4 4 152.11 132.32
6 6 150 145 4 3 3 152.11 132.32
6 5 150 145 5 4 5 152.11 132.32
31 30 150 145 17 20 152.11 132.32

3 28
7.64 121.69

0.00673 1 -5
61 30.5 295 147.5
0.032787 -0.033898

-0.967213

1 0.032258 7.64 0.062782

0.513807

.
 9.99
12%

3 -19.79
37 18.5 284.43 142.215
0.162162 -0.139156
-1.165331
 Kg 1/1/2020 1/1/2021 2L bottle
Rice Q1 Q2 P1 P2 Pepsi 2L Q1 Q2
1 7 6 85 95 1 2 2
2 8 7 85 95 2 1 1
3 6 5 85 95 3 3 2
4 8 8 85 95 4 2 2
5 9 8 85 95 5 2 1
38 34 10 8
 1/1/2020 1/1/2021 in kg 7/11/1905 7/12/1905
P1 P2 Gold Q1 Q2 P1 P2
90 90 1 1 1 35,220 48,651
90 90 2 1 1 35,220 48,651
90 90 3 1 1.5 35,220 48,651
90 90 4 1 1.5 35,220 48,651
90 90 5 2 2 35,220 48,651
90 90 6 7 35,220 48,651

1 13,431
13 83,871
0.076923 0.160139 0.480353
 1/1/2020 1/1/2021
Pizza Q1 Q2 I1 I2
1 2 4 40000 45000
2 2 2 42000 47500
3 1 1 35000 37500
4 1 1 50000 52500
5 3 4 60000 62500
9 12 227000 245000
45400 49000
Diff in income 18000
Diff in Qty 3

%change in income 0.079

%change in Qty 0.333

Dozens
Price Elasticity 1/1/2020 1/1/2021 Packets
Bananas Q1 Q2 P1 P2 Coffee Q1
1 3 3 45400 49000 1 6
2 4 4 45400 49000 2 7
3 2 2 45400 49000 3 6
4 5 5 45400 49000 4 6
5 3 3 45400 49000 5 6
17 17 45400 49000 31

Bananas Percentage change in quantity demanded

-11.76470588 %
Percentage change in income
7.929515419 %
Income Elasticity of Demand
-1.483660131
Interpretaion of IEoD
Negative Income Inelasticy, the Good is an Inferior Good

Coffee Percentage change in quantity demanded

-3.225806452 %
Percentage change in income
 7.929515419 %
Income Elasticity of Demand
-0.406810036
Interpretaion of IEoD
Negative Income Inelasticy, the Good is an Inferior Good

Chicken Percentage change in quantity demanded

17.64705882 %
Percentage change in income
7.929515419 %
Income Elasticity of Demand
2.225490196
Interpretaion of IEoD
Income Elasticity, the Good is a Luxury Good

Rice Percentage change in quantity demanded

-10.52631579 %
Percentage change in income
7.929515419 %
Income Elasticity of Demand
-1.32748538
Interpretaion of IEoD
Negative Income Inelasticy, the Good is an Inferior Good

Pepsi 2L Percentage change in quantity demanded

-20 %
Percentage change in income
7.929515419 %
Income Elasticity of Demand
-2.522222222
Interpretaion of IEoD
Negative Income Inelasticy, the Good is an Inferior Good
 1/1/2020 1/1/2021 1/1/2020 1/1/2021
Q2 P1 P2 Chicken Q1 Q2 P1 P2
6 45400 49000 1 3 4 45400 49000
7 45400 49000 2 3 4 45400 49000
6 45400 49000 3 4 4 45400 49000
6 45400 49000 4 3 3 45400 49000
5 45400 49000 5 4 5 45400 49000
30 45400 49000 17 20 45400 49000

-2 3600
18 18 94400 94400
-0.111111 0.038136
-2.91358
in kg
Gold
1
2
3
4
5
 1/1/2020 1/1/2021 1/1/2020
Rice Q1 Q2 P1 P2 Pepsi 2L Q1 Q2 P1
1 7 6 45400 49000 1 2 2 45400
2 8 7 45400 49000 2 1 1 45400
3 6 5 45400 49000 3 3 2 45400
4 8 8 45400 49000 4 2 2 45400
5 9 8 45400 49000 5 2 1 45400
38 34 45400 49000 10 8 45400

2019 2019
Q1 Q2 P1 P2
1 1 45400 49000
1 1 45400 49000
1 1.5 45400 49000
1 1.5 45400 49000
2 2 45400 49000
6 7 45400 49000
 1 3600
13 94400
0.076923 0.0381356 2.017094
 1/1/2021
P2
49000
49000
49000
49000
49000
49000
 CE
Base Price Current priq0
Petrol & Maruti 71.84 69.63 17,53,700

Popcorn & Cinema tickets 320 360 945 million tickets

Chicken and Fish 143.02 143.82 13570000
Sugar & Vadilal Icecream 19.45 19.32 100
Coffee(Robusta) & Tea 118.11 110.73 64620000

Tea & Coffee 6 5 150

7 7 150
6 6 150
7 6 150
6 6 150
32 30 150

22.11

Games and PS plus subscription 1 2 599

2 3
2 2
1 1
2 4
8 12 599

Fish and Chicken 3 2 152.11

3 3 152.11
3 3 152.11
2 1 152.11
4 3 152.11
15 12 152.11

Cadbury and Red velvet Pastry 2 2 30

1 1 30
3 3 30
2 2 30
2 2 30
10 10 30
Subway's Chocochip Cookie & Subway's 6-inch Sub 4 3 250
2 2 250
3 2 250
1 1 250
3 2 250
13 10 250
q1
14,61,126 2019 & 2020

1.03 billion 2018 & 2019

14160000 2018 & 2019
160 2019 & 2020
52850000 2019 & 2020

145 5 6 150 145

145 7 7 150 145
145 6 6 150 145
145 6 7 150 145
145 6 6 150 145
145 30 32 150 145 -5 -2 -5
62 295 62 295
24.86 2.419355 -0.016949 -0.032258 -0.016949

-142.7419

499 4 -100
20 1098
0.2 -0.091075

-2.196
499
50%

132.32 -3 -19.79
132.32 27 284.43
132.32 -0.111111 -0.069578
132.32
132.32 1.596934
132.32

35 0 5
35 20 65
35 0 0.076923
35 0
35
35
275 -3 25
275 23 525
275 -0.130435 0.047619 -2.73913
275
275
275
1.903226
 Q1 Q2 A1 A2 Ea
Travel company & Instagram ads 20 35 5000 8000 1.18
School & billboard ads 40 50 10000 12000 1.22
Business Consultant & google ads 10 15 12000 15000 1.80
Fashion Boutique & Email marketing 15 18 3000 4000 0.64
Departmental store & newspaper ads 200 350 5000 7500 1.36
 a b c d
Q2-Q1 Q2+Q1 a/b A2-A1 A2+A1 c/d
15 55 0.27 3000 13000 0.23
10 90 0.11 2000 22000 0.09
5 25 0.20 3000 27000 0.11
3 33 0.09 1000 7000 0.14
150 550 0.27 2500 12500 0.20