Year Population Growth Rate

2015 302,231 -

2016 307,091 1.61

2017 312,029 1.61

2018 317,047 1.61

2019 322,145 1.61

2020 327,325 1.61

Average Growth Rate 1.61%

YEAR PROJECTED POPULATION

2022
222,912

2023
226,501

2024
230,147
2025
233,853
2026
237,618
2022 ANNUALLY 163,639 14,727

SEMI-ANNUALY 163,639 22,909

MONTHLY 163,639 1,237,108

QUARTERLY 163,639 137,456

2023 ANNUALLY 166,273 14,965

SEMI-ANNUALY 166,273 23,278

MONTHLY 166,273 1,257,026

QUARTERLY 166,273 139,670

2024 ANNUALLY 168,950 15,206

SEMI-ANNUALY 168,950 23,653

MONTHLY 168,950 1,277,264

QUARTERLY 168,950 141,918

2025 ANNUALLY 171,670 15,450

SEMI-ANNUALY 171,670 24,034

 MONTHLY 171,670 1,297,828

QUARTERLY 171,670 144,203

2026 ANNUALLY 174,434 15,699

SEMI-ANNUALY 174,434 24,421

MONTHLY 174,434 1,318,723

QUARTERLY 174,434 146,525

DEMAND ANALYSIS

PROJECTED POTENTIAL EFFECTIVE DEMAND BY

YEAR
POPULATION DEMAND DEMAND FREQUENCY

2022 1,412,202
222,912 168,700 163,639
1,434,938
2023
226,501 171,416 166,273

2024 1,458,041
230,147 174,176 168,950
2025 1,481,515
233,853 176,980 171,670
2026 1,505,368
237,618 179,829 174,434

SUPPLY ANALYSIS

COMPETITOR NUMBER
NUMBER OF COSTUMER
OF DAYS

Mrs. G
33
Red Ribbon
132
SM Bakery
1121
 Cindy’s Bakeshop
119
Emong’s Pandesal
857
350
2262

Growth rate 1.61%

Inflation

rate 4%

TOTAL 5.6%

DEMAND SUPPLY ANALYSIS

YEAR DEMAND SUPPLY GAP MARKET MARKET

SHARE SHARE %

VALUE

2022 1,412,202 791,850 35,700 5.75%

620,352
2023 1,434,938 804,599 36,275 5.75%
630,340
2024 1,458,041 817,553 36,859 5.75%
640,488
2025 1,481,515 830,715 37,452 5.75%
650,800
2026 1,505,368 844,090 38,055 5.75%
661,278

STRENGTHS WEAKNESSES

▪ Offers healthy cookies ▪ Neophyte seller of organic

▪ Accessible location
cookies in Cabanatuan City
▪ Strict on food safety
▪ Potential customers may
▪ Offers variety of flavors
find the products’ prices

as expensive

OPPORTUNITIES THREATS

▪ No other business that ▪ Market competition

offers organic cookies

▪ Annual increase in number

of residents in

Cabanatuan City

Competitors Marketing Practices

1 SM Bakery Product Cakes and Pastries

Price Range from Php

7.00 to Php450.00

Place Cabanatuan City

Promotion TV commercial and

Social Media Ads

2 Cindy’s Product Cakes and Pastries

Price Range from Php

 Bakeshop 4.00 to Php785.00

Place Cabanatuan City

Promotion TV commercial and

Social Media Ads

3 Red Ribbon Product Cakes and Pastries

Price Range from Php

26.00 to Php720.00

Place Cabanatuan City

Promotion TV commercial and

Social Media Ads

4 Mrs. G Product Cakes and Pastries

Price Range from Php

35.00 to Php.00

Place Cabanatuan City

Promotion TV commercial and

Social Media Ads

5 Emong’s Product Bread

Pandesal
Price Range from Php
 2.00 to Php5.00

Place Cabanatuan City

Promotion Print

Advertisements

technical
Product Description

1. Organic Chocolate chip Is a chewy, moist-centered

cookies cookie with barely crisp

edges, flecked with semi-

sweet chocolate chips and

organic malunggay leaves

with oats and nuts.

2. Organic Double Fudge with Is A soft, buttery, cakey

White Chocolate Chip Cookies vanilla-scented cookie

flecked with melting milk

chocolate chips mix with.

3. Organic Red velvet with A blend of cocoa and vanilla

white chocolate chips paired with lots of buttery

flavor. It's a buttermilk-

based cake cookies with oats

and nuts and malunggay

leaves.
4. Moringa Organic cookies Is a crunchy, organic

malunggay crisp cookie wafer

dotted with oats and nuts.

Stall Capacity

Year Maximum Capacity % of Utilized Utilized

per week* capacity capacity

per week

2022
952 75% 714
2023 908 80% 726
 2024
867 85% 737
2025
832 90% 749
2026
801 95% 761

WORKERS MON TUE WED THURS FRI SAT SUN

MANAGER Day-

off

CASHIER Day-

off

BAKER 1 Day-
off

BAKER 2 Day-

off

BAKER 3 Day-off

Management aspect

Personnel and Manpower Requirements

Position Number of Service crew

needed

Manager 1
Service Crew 4

Total 5

Compensation Package

Position Monthly 13th Month pay Annually

Manager 15,000.00 15,000.00 195,000.00

Service Crew 1 12,250.00 12,250.00 159,250.00

Service Crew 2 12,250.00 12,250.00 159,250.00

Service Crew 3 12,250.00 12,250.00 159,250.00

Service Crew 4 12,250.00 12,250.00 159,250.00

Total 33,600.00 33,600.00 832,000.00

2021 2022

Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Study of the
propose
business and
proper planning
Secure funding
and
Registration of
the business
with the
appropriate
regulatory
bodies
The acquisition
of necessary
equipment and
materials
Staffing and
Training of the
employees
Marketing,
advertising and
Promotion of
the business
Start of the
Business

Financial aspect
Annual Income Income tax Rate

250,000 and below None (0%)

Above 250,000 and 400,000 20% of excess over 250,000

Above 400,000 to 800,000 30,000 + 25% of excess over

400,000

Above 800,000 to 2,000,000 130,000 + 30% of excess over

800,000

Above 2,000,000 to 8,000,000 490,000 + 32% of excess over

2,000,000

Above 8,000,000 2,410,000 + 35% of excess

over 8,000,000

PROJECTED COST

FIXED ASSET REQUIREMENTS

149,350.0
Manufacturing Equipment
0

Office Equipment
87,700.00

Store Equipment
87,252.00
SUB TOTAL
324,302.00

WORKING CAPITAL NEEDED - 2 MONTHS

Depreciation Expense
5,623.56

Taxes and Licenses

1,696.67

Supplies/Consumables Expenses
5,510.00

Rentals
60,000.00

Salaries Expense
35,345.00

Utilities Expense
7,600.00

Allowance for Spoilage

5,863.93

Marketing Expense
20,000.00

Miscellaneous Expense
1,638.33
SUB TOTAL
143,277.49

Leasehold Improvements 50,000.00

Unrestricted Cash 40,000.00

SUB TOTAL 90,000.00

TOTAL PROJECTED COST

557,579.49

NOTE 1 Salaries and Wages

 Position Daily Monthly Annually

Manager 515.00 15,000.00 180,000.00

Service Crew 1 420.00 12,250.00 147,000.00

Service Crew 2 420.00 12,250.00 147,000.00

Service Crew 3 420.00 12,250.00 147,000.00

Service Crew 4 420.00 12,250.00 147,000.00

Positio 2022 2023 2024 2025 2026

Manager 180,000.00 187,200.00 194,688.00 202,475.52 210,574.55

Service 147,000.00 152,880.00 158,995.20 165,355.01 171,969.20

Crew 1

Service 147,000.00 152,880.00 158,995.20 165,355.01 171,969.20

Crew 2

Service 147,000.00 152,880.00 158,995.20 165,355.01 171,969.20

Crew 3

Service 147,000.00 152,880.00 158,995.20 165,355.01 171,969.20

Crew 4

Note 2 Taxes and Licenses

Schedule of Taxes and Licenses

Mayor's Permit 2,000.00
DTI or SEC 500.00
Brgy Permit 500.00
Building Permit 6,000.00
Other Licenses 1,180.00
Total Taxes and Licenses 10,180.00
 Note 4 Rentals

Schedule of Rentals
Year 1 2 3 4 5
Monthly
Rentals 30,000.00 31,200.00 32,448.00 33,745.92 35,095.76
Annual
Rentals 360,000.00 374,400.00 389,376.00 404,951.04 421,149.08

1st Year 1st yr 1st yr Sales

Demand SP

Organic

Chocolate Chip

Cookies (6 pcs)
3,421 47.00 159,282.82
Organic Double

Fudge with White

Chocolate Chip

Cookies (6 pcs)
2,313 54.00 125,210.91
Organic Red

Velvet with

White Chocolate

Chip Cookies

(6 pcs)
1,686 49.00 81,984.96
Moringa Organic

Cookies (6 pcs)

7,998 46.00 364,698.95

Organic 2,650 88.00 233,784.37

Chocolate Chip
Cookies (12 pcs)

Organic Double

Fudge with White

Chocolate Chip

Cookies (12 pcs)

2,023 105.00 212,961.21
Organic Red

Velvet with

White Chocolate

Chip Cookies (12

pcs)
1,445 88.00 127,333.11
Moringa Organic

Cookies (12 pcs)

6,986 81.00 563,504.30
Organic

Chocolate Chip

Cookies (Jar)
1,445 228.00 328,982.32
Organic Double

Fudge with White

Chocolate Chip

Cookies (Jar)
1,156 278.00 321,351.42
Organic Red

Velvet with

White Chocolate

Chip Cookies

(Jar)
723 227.00 164,096.45
Moringa Organic 3,854 217.00 835,168.67
Cookies (Jar)

TOTAL
35,700 3,518,359

7.6.3 Net Present Value (6%)

Period Cashflow PVF DCF

1st Year 184,284.63 0.9434 173,853.43
2nd Year 225,701.01 0.9434 212,925.49
3rd Year 268,507.91 0.9434 253,309.35
4th Year 313,832.15 0.9434 296,068.07
5th Year 363,698.58 0.9434 343,111.87
Total Discounted Cashflow 1,279,268.20
Project Cost 557,579.49
Net Present Value 721,688.70